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Müller Milch in Russia

Jun 14, 2015

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Marketing

Tanya Efremova

Marketing research of the Russian dairy products market and analysis of Müller brand.
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Geographic

Russia

CapitalСities with

over 1 million people

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Demographic

10-40 years old

Income => 20000 rubles Young families

2 and more family

members

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Psychographic

Healthy

Activepeople

Open-minded people

Behavioral

Every-day purchase

Health due to naturalness

Strong loyalty

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