Mudra ppt

IMC Presentation

On

The Mudra group

Presented by

Amol Khadse(13)

Nishant Shelar(24)

Rajshree Nimgire(25)

Vimal Yadav(26)

THEMUDRAGROUP

Mudra was founded by A.G Krishnamurthy on 25th March 1980 at Ahmedabad.

Initially it had only 15 employees, 500 sq.ft space and Rs 40,000 as startup capital.

In 1990, Mudra signed a collaboration agreement with DDB Needham Worldwide. Thus, Mudra was renamed as DDB MUDRA GROUP

DDB stands for Doyle Dane Bernbach, who is the owner of DDB Worldwide Communications Group Inc along with Needham Harper which is owned by OMNICOM Group Inc, one of the world's largest advertising companies

Executive Board

Madhukar Kamath - Group CEO and M.D

Sonal Dabral - Chairman and Chief Creative Officer

Pratap Bose - Chief Operating Officer.

BRAND ARCHITECTURE

1.Water

Water, the strategic branding & design consultancy of the DDB Mudra Group is now part of the world's leading Brand Consulting the global Interbrand Network. Water works with Alchemist Foods, Asian Paints, Godrej Tyson, Novartis, PepsiCo, Reliance Infrastructure, XLRI, among others.

2.DDB Mudra

DDB Mudra, the Influence and Behavioural Change agency of the DDB Mudra Group enjoys the combined strength of the Mudra legacy and the DDB global leadership.

3. DDB MudraMax DDB MudraMax provides multi-specialty expertise to help build brands in the age of convergence. DDB MudraMax comprises fourteen strategic business units under four disciplines – Media, OOH, Retail and Experiential.

4.Mudra

Mudra - Partnerships for Entrepreneurs. The original challenger brand agency that built memorable brands for severalentrepreneurial ventures over the past three decades, such as Vimal, Rasna, Dhara, Dabur, McDonalds, Peter England and Godrej and many others.

5.DDB Health n Lifestyle

DDB Health & Lifestyle, a specialized practice within the DDB Mudra Group caters to the emerging communication needs of the healthcare industry.DDB Health & Lifestyle clients include J&J Medical, Novartis, Dr. Reddy’s Laboratories, Cipla Limited, Kokilaben Hospital, Baxter, Philips Healthcare, UNICEF etc

6.RAPP

RAPP, is a new age lead agency with a multi-channel offering and a data driven approach to building brands. RAPP has capabilities in Analytics, Direct Marketing, Digital, CRM, Loyalty & Mass media communication. RAPP's India clients include Hewlett Packard, Standard Chartered Bank, Johnson & Johnson among others.

7.Tribal ddb

Tribal DDB India is India's leading full service creative digital agency which offers end-to-end digital branding & marketing solutions.Tribal DDB India's clients include Emirates, Kimberley Clark, McDonald's, Star TV, among others.

8.Glutenberg

Gutenberg Networks offers localization and other pre-media services including content creation. Its core focus is to provide comprehensive services such as communication globalization, translation, localization across markets and languages. Domains of expertise include E-Learning, Pharma, FMCG, and Technology amongst others.

Key accounts

Work Showcase…1.Print....

2.OOH…

3.TVC’S…

Last year, Mudra was commissioned by the Civil Aviation Ministry to create a campaign for the centenary year celebrations of Indian Civil Aviation. As part of the campaign, Mudra created a specially designed logo unit on '100 years of Civil Aviation in the country'. This logo unit was subsequently selected to feature on a commemorative 5 rupee coin and a 100 rupee coin that was issued by the Central Government’s coin-minting unit.

OTHER WORKS..

AWARDS AND RECOGNITIONS…1. International award

Number of award-230 like Cannes, D&AD, Clio, One show, Ad fest, communication arts, New York festivals and others

2. National awards

Number of awards-825 like Abby, CAG, Ad clubs, AAAI show case of India advertising and others

3. Agency of the year 8 times

Thank youou