END OF CAMPAIGN REPORT Client Details MTS Andhra Pradesh Circle Service Provider Creo Marketing Communications Vendor ID 30008005 Medium Utilized Washroom Advertising Medium Supporting Technology Interactive Advertising Mirror Location Inorbit mall-Cyberabad Duration of Campaign 6 Months utilization of washroom advertising medium a step ahead
MTS Tele Services_ End Of_Champaign_Report By Creo IMC
Oct 19, 2014
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END OF CAMPAIGN REPORT
Client Details MTS Andhra Pradesh Circle
Service Provider Creo Marketing Communications
Vendor ID 30008005Medium Utilized Washroom Advertising Medium
Supporting Technology Interactive Advertising Mirror
Location Inorbit mall-Cyberabad
Duration of Campaign 6 Months
u t i l i z a t i o n o f w a s h r o o m a d v e r t i s i n g m e d i u m
a step ahead
integrated marketing communications
End Of Campaign Report
a step aheadutilization of washroom advertising medium
Facts About MTS (Sistema Shyam Teleservices Ltd.)In India, brand MTS offers voice & data services to over 16 million wireless subscribers and operates across all 22 telecom circles of India.MTS launched the high-speed mobile broadband service, MBlaze, in November 2009 and has seen tremendous market acceptance with over 1.7 million satisfied mobile broadband customers. The high speed mobile broadband service has been made available in 420 towns (Including all Metros) across the country. In April 2010, MTS is also credited to have launched its LIVE TV and Video on demand service, aptly called MTS TV for all MBlaze customers.
•Consolidated revenues down by 3.3% Q-o-Q, total subscriber base grew by 0.3% Q-o-Q.
•Data card subscriber base for the quarter up by 5.9% Q-o-Q, to 1.83 million.
•SSTL’s current focus – Retaining subscribers, controlling expenses to optimize cash outflow.
•High-speed data (HSD) services cover more than 450 towns of India.
•SSTL’s net income during the quarter improved by 58% Q-o-Q.
•SSTL’s subscriber market share increased to 1.83% in Q3 2012 (vs. 1.77% in Q2 2012).
integrated marketing communications
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a step aheadutilization of washroom advertising medium
Facts About MTS (Sistema Shyam Teleservices Ltd.)
Total Subscribers
integrated marketing communications
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a step aheadutilization of washroom advertising medium
Facts About MTS (Sistema Shyam Teleservices Ltd.)
Data Card Subscribers
integrated marketing communications
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a step aheadutilization of washroom advertising medium
Marketing And Brand Initiatives
integrated marketing communications
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a step aheadutilization of washroom advertising medium
Marketing And Brand Initiatives
integrated marketing communications
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a step aheadutilization of washroom advertising medium
Facts About Washroom Advertising Medium
•True gender targeting
• Greater Reception - A Casual, Relaxed Atmosphere
• Absolute Captive Audience - Undivided Attention
• Ads are read 95 – 100% of the time
• Long dwell times - 55 secs: male and 105 secs: female
• Total share of view
• National, local & regional opportunities
• Extended Viewing – Captures consumer attention for 1-3 minutes
• It’s cost effective.
END OF CAMPAIGN REPORTu t i l i z a t i o n o f w a s h r o o m a d v e r t i s i n g m e d i u m
Creative's Used During Advertising Campaign
integrated marketing communications
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a step aheadutilization of washroom advertising medium
On-Site Images of MTS Washroom Advertising Campaign
integrated marketing communications
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a step aheadutilization of washroom advertising medium
On-Site Images of MTS Washroom Advertising Campaign
integrated marketing communications
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a step aheadutilization of washroom advertising medium
On-Site Images of MTS Washroom Advertising Campaign
Foot Fall At
during advertising campingCyberabad.
integrated marketing communications
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a step aheadutilization of washroom advertising medium
Footfall Details During Advertising Campaign at Inorbit Mall-Cyberabad.
Months- 2012 Foot Fall at Inorbit Mall
Number of WashroomVisitors
First Month(July) 1 Million + 4,15,000
Second Month(August) 1 Million + 4,20,000
Third Month (September) 1 Million + 4,35,000
Fourth Month (October) 1 .2Million + 4,50,000
Fifth Month (November) 1 .2Million + 4,75,000
Sixth Month (December) 1 .4Million + 5,15,000
Total Six Months 6.8 Million 27,10,000
integrated marketing communications
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a step aheadutilization of washroom advertising medium
Footfall Details at the End Of Advertising Campaign.
Total Number Of Foot fall At Inorbit 6.8 Million
Total Number Of Visitors For All Washrooms 24,73,000
Average Time Spending In Washroom (Ladies + Gents) 1-3 Minutes
evaluation reports
surveys
feed back reports
reports
evaluation reports surveys feed back reportsevalu
integrated marketing communications
a step aheadutilization of washroom advertising medium
Research Objectives & Approach
Research Objective Evaluate awareness and communication effectiveness of a poster campaign promoting M.T.S Range of Smartphone's & Samsung Galaxy Y cdma Smartphone ,by way of posters displayed in washrooms of Inorbit Mall-Cyberabad.
Approach
Face to face interviewing of shoppers who have just exited the washrooms. Interviews
were conducted on the Ground Floor , First Floor And Second Floor (Food Court Area).
Respondents (men and women) were interviewed using a simple questionnaire of just
four questions.
Our target was to collect 700 completed interviews from Washroom visitors
(Male &Female) from 20 Aug 2012 – 15 Sept 2012.
Respondents were first asked about their awareness of advertising in the washrooms.
They were then asked about awareness and understanding of the specific campaign of
M.T.S Range of Smartphone's & Samsung Galaxy Y cdma.
End Of Campaign Report
integrated marketing communications
a step aheadutilization of washroom advertising medium
Campaign Awareness
Did You Notice Any Advertising In The Washrooms This Shopping Mall ?
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integrated marketing communications
a step aheadutilization of washroom advertising medium
ACTIVITY PERCENTAGEVALUE
NUMBER OFVISITORS
Number of washroom visitors WHO SEEN
the advertisement83% 20,52,590
Number of washroom visitors WHO HASN’T SEEN the advertisement 7% 17,31,10
Number of washroom visitorsWHO ARE NOT SURE
about seen the advertisement 10% 24,73,00
Campaign Awareness
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integrated marketing communications
a step aheadutilization of washroom advertising medium
Strong Recall Of Interactive AdvertisementDid You Notice Any Advertising Of MTS Champaign on Washrooms Mirrors In This Shopping Mall ?
End Of Campaign Report
integrated marketing communications
a step aheadutilization of washroom advertising medium
ACTIVITY PERCENTAGEVALUE
NUMBER OFVISITORS
Number of washroom visitors WHO ARE SEEN & SUREabout advertisement
90% 20,52,590
Number of washroom visitors WHO ARE NOT SURE
about advertisement10% 17,31,10
Strong Recall Of Interactive Advertisement
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integrated marketing communications
a step aheadutilization of washroom advertising medium
Message Communicated And Understood
Do You Recall What Message The Interactive Advertising Mirrors Are Communicating?
End Of Campaign Report
integrated marketing communications
a step aheadutilization of washroom advertising medium
ACTIVITY PERCENTAGEVALUE
NUMBER OFVISITORS
Number of washroom visitors STRONGLY RECALLED
the advertisement
75% 15,39,442
Number of washroom visitors CANOT RECALL
about advertisement
7% 14,36,81
Number of washroom visitors ARE NOT SURE
about advertisement
18% 36,94,66
Message Communicated And Understood
End Of Campaign Report
recommendationagency
integrated marketing communications
a step aheadutilization of washroom advertising medium
End Of Campaign Report
Door Wrap
On Doors And Walls
Capitalizing on this captive audience and offering advertisers the unique ability to target their market by gender, high impact cubicle door advertising is an effective way to communicate to people in public yet also personal locations.
The cubicle door panels can be positioned on either the outside or inside of the entire height and width of the cubicle doors.
The advertising creative is presented as a 'wrap' covering the entire surface of the door making it impossible to ignore. This innovative presentation ensures your ad receives the attention it deserves.
integrated marketing communications
a step aheadutilization of washroom advertising medium
End Of Campaign Report
Door Wrap
integrated marketing communications
a step aheadutilization of washroom advertising medium
End Of Campaign Report
Door Wrap
integrated marketing communications
a step aheadutilization of washroom advertising medium
End Of Campaign Report
Creative Wrap
integrated marketing communications
a step aheadutilization of washroom advertising medium
End Of Campaign Report
Creative Wrap
integrated marketing communications
a step aheadutilization of washroom advertising medium
End Of Campaign Report
Creative Wrap
integrated marketing communications
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Creative Wrap
integrated marketing communications
a step aheadutilization of washroom advertising medium
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Classic Frames (Backlit )
The Classic Frames Panels are positioned in highly visible Washroom areas including
above urinals, hand dryers and on the back of cubical doors.
The advertising creative is presented in a stylish portrait A3 aluminum frame with a
tough front ,Allowing for quality reproduction and presentation.
This sophisticated delivery ensures it receives the undivided attention.
integrated marketing communications
a step aheadutilization of washroom advertising medium
End Of Campaign Report
Classic Frames (Backlit )
integrated marketing communications
a step aheadutilization of washroom advertising medium
End Of Campaign Report
Classic Frames (Backlit )
integrated marketing communications
a step aheadutilization of washroom advertising medium
End Of Campaign Report
Classic Frames (Backlit )
integrated marketing communications
a step aheadutilization of washroom advertising medium
End Of Campaign Report
Classic Frames (Backlit )
10-1-19/3/A,Adj To:The Golonda Hotel ,Masab Tank,Hyderabad-04,
A.P,INDIA
Tel : +91 40 64 56 00 33Fax : +91 40 66 66 00 33Mobile : +91 91 60 99 00 33E-Mail : [email protected] : www.creo-imc.com
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