MSc Persuasive Communication introduction new students
May 10, 2015
Presentation held on 30-01-2014 for 80 new MSc students Persuasive Communication at the University of Amsterdam. I gave them an insight in the master's program and shared my experiences of the transition from university life to professional life and how this worked out for me thus far.
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” P E O P L E D O N ’ T B U Y W H AT Y O U D O , T H E Y B U Y W H Y Y O U D O I T ”
S I M O N S I N E K
WHY
WHY HOW
S T R AT E G Y
M E S S A G E S T R A T E G I E S M E D I A S T R A T E G I E S
R E S E A R C H
R E S E A R C H M E T H O D S M A S T E R T H E S I S
WHY HOW WHAT
S T R AT E G Y
M E S S A G E S T R A T E G I E S M E D I A S T R A T E G I E S
P R A C T I C E
R E S E A R C H
R E S E A R C H M E T H O D S M A S T E R T H E S I S
WHY HOW WHAT
S T R AT E G Y
M E S S A G E S T R A T E G I E S M E D I A S T R A T E G I E S
P R A C T I C E
R E S E A R C H
R E S E A R C H M E T H O D S M A S T E R T H E S I S
WHY HOW WHAT
S T R AT E G Y
M E S S A G E S T R A T E G I E S M E D I A S T R A T E G I E S
P R A C T I C E
R E S E A R C H
R E S E A R C H M E T H O D S M A S T E R T H E S I S
M S C P E R S C O M
WHY HOW WHAT
S T R AT E G Y
M E S S A G E S T R A T E G I E S M E D I A S T R A T E G I E S
P R A C T I C E
R E S E A R C H
R E S E A R C H M E T H O D S M A S T E R T H E S I S
M S C P E R S C O M
R E S T O F Y O U R L I F E
J O R D A N B E L F O R T W H Y: T O B E C O M E A R I C H B A S TA R D
H O W : S T R A I G H T L I N E S A L E S S T R AT E G Y W H AT: C O L D C A L L I N G W I T H A S C R I P T
J O R D A N B E L F O R T W H Y: T O B E C O M E A R I C H B A S TA R D
H O W : S T R A I G H T L I N E S A L E S S T R AT E G Y W H AT: C O L D C A L L I N G W I T H A S C R I P T
J O R D A N B E L F O R T W H Y: T O B E C O M E A R I C H B A S TA R D
H O W : S T R A I G H T L I N E S A L E S S T R AT E G Y W H AT: C O L D C A L L I N G W I T H A S C R I P T
P R O S P E C T I N G B U Y E R - TA R G E T A U D I E N C E
J O R D A N B E L F O R T W H Y: T O B E C O M E A R I C H B A S TA R D
H O W : S T R A I G H T L I N E S A L E S S T R AT E G Y W H AT: C O L D C A L L I N G W I T H A S C R I P T
P R O S P E C T I N G B U Y E R - TA R G E T A U D I E N C EC H A N G I N G O R TA R G E T I N G T H E I R B E L I E F S
J O R D A N B E L F O R T W H Y: T O B E C O M E A R I C H B A S TA R D
H O W : S T R A I G H T L I N E S A L E S S T R AT E G Y W H AT: C O L D C A L L I N G W I T H A S C R I P T
P R O S P E C T I N G B U Y E R - TA R G E T A U D I E N C EC H A N G I N G O R TA R G E T I N G T H E I R B E L I E F S( A B ) U S I N G P E O P L E S E M O T I O N A L S TAT E S
J O R D A N B E L F O R T W H Y: T O B E C O M E A R I C H B A S TA R D
H O W : S T R A I G H T L I N E S A L E S S T R AT E G Y W H AT: C O L D C A L L I N G W I T H A S C R I P T
P R O S P E C T I N G B U Y E R - TA R G E T A U D I E N C EC H A N G I N G O R TA R G E T I N G T H E I R B E L I E F S( A B ) U S I N G P E O P L E S E M O T I O N A L S TAT E SM A K I N G U S E O F H E U R I S T I C S
J O R D A N B E L F O R T W H Y: T O B E C O M E A R I C H B A S TA R D
H O W : S T R A I G H T L I N E S A L E S S T R AT E G Y W H AT: C O L D C A L L I N G W I T H A S C R I P T
P R O S P E C T I N G B U Y E R - TA R G E T A U D I E N C EC H A N G I N G O R TA R G E T I N G T H E I R B E L I E F S( A B ) U S I N G P E O P L E S E M O T I O N A L S TAT E SM A K I N G U S E O F H E U R I S T I C S
J O R D A N B E L F O R T W H Y: T O B E C O M E A R I C H B A S TA R D
H O W : S T R A I G H T L I N E S A L E S S T R AT E G Y W H AT: C O L D C A L L I N G W I T H A S C R I P T
P R O S P E C T I N G B U Y E R - TA R G E T A U D I E N C EC H A N G I N G O R TA R G E T I N G T H E I R B E L I E F S( A B ) U S I N G P E O P L E S E M O T I O N A L S TAT E SM A K I N G U S E O F H E U R I S T I C S
T O C H A N G E A M E R I C A F O R W A R D C A M PA I G N B I G D A TA / S O C I A L / D 2 D
J O R D A N B E L F O R T W H Y: T O B E C O M E A R I C H B A S TA R D
H O W : S T R A I G H T L I N E S A L E S S T R AT E G Y W H AT: C O L D C A L L I N G W I T H A S C R I P T
P R O S P E C T I N G B U Y E R - TA R G E T A U D I E N C EC H A N G I N G O R TA R G E T I N G T H E I R B E L I E F S( A B ) U S I N G P E O P L E S E M O T I O N A L S TAT E SM A K I N G U S E O F H E U R I S T I C S
T O C H A N G E A M E R I C A F O R W A R D C A M PA I G N B I G D A TA / S O C I A L / D 2 D
P E R S U A S I O N I S A PAT T E R N ?
J O R D A N B E L F O R T W H Y: T O B E C O M E A R I C H B A S TA R D
H O W : S T R A I G H T L I N E S A L E S S T R AT E G Y W H AT: C O L D C A L L I N G W I T H A S C R I P T
P R O S P E C T I N G B U Y E R - TA R G E T A U D I E N C EC H A N G I N G O R TA R G E T I N G T H E I R B E L I E F S( A B ) U S I N G P E O P L E S E M O T I O N A L S TAT E SM A K I N G U S E O F H E U R I S T I C S
T O C H A N G E A M E R I C A F O R W A R D C A M PA I G N B I G D A TA / S O C I A L / D 2 D
} M E S S A G E S T R AT E G I E S
P E R S U A S I O N I S A PAT T E R N ?
1 + 1 = 3 | S Y N E R G Y
H O W C A N I R E A C H M Y TA R G E T A U D I E N C E ?
1 + 1 = 3 | S Y N E R G Y
H O W C A N I R E A C H M Y TA R G E T A U D I E N C E ?H O W D O E S A C H A N N E L A F F E C T S A U D I E N C E ?
1 + 1 = 3 | S Y N E R G Y
H O W C A N I R E A C H M Y TA R G E T A U D I E N C E ?H O W D O E S A C H A N N E L A F F E C T S A U D I E N C E ?D O C H A N N E L S T O G E T H E R A M P L I F Y E F F E C T S ?
1 + 1 = 3 | S Y N E R G Y
H O W C A N I R E A C H M Y TA R G E T A U D I E N C E ?H O W D O E S A C H A N N E L A F F E C T S A U D I E N C E ?D O C H A N N E L S T O G E T H E R A M P L I F Y E F F E C T S ? } M E D I A
S T R AT E G I E S
1 + 1 = 3 | S Y N E R G Y
G O O D S T R AT E G Y = G O O D R E S E A R C H
G O O D S T R AT E G Y = G O O D R E S E A R C H
R E S E A R C H M E T H O D S M A S T E R T H E S I S
G O O D S T R AT E G Y = G O O D R E S E A R C H
R E S E A R C H M E T H O D S M A S T E R T H E S I S
G O O D S T R AT E G Y = G O O D R E S E A R C H
R E S E A R C H M E T H O D S M A S T E R T H E S I S
T H E R E I S N O E S C A P I N G T O S TAT I S T I C S
E L E C T I V E # 1 - B R A N D C O M M U N I C AT I O N
E L E C T I V E # 1 - B R A N D C O M M U N I C AT I O N
E L E C T I V E # 2 - R E S I S TA N C E A N D P E R S U A S I O N
E L E C T I V E # 2 - R E S I S TA N C E A N D P E R S U A S I O N
E L E C T I V E # 2 - R E S I S TA N C E A N D P E R S U A S I O N
H U U B S C H U I J N @ H S C H U I J N
E D U C AT I O N A L W O R L DP R O F E S S I O N A L W O R L D
H U U B S C H U I J N @ H S C H U I J N
E D U C AT I O N A L W O R L DP R O F E S S I O N A L W O R L D
H U U B S C H U I J N @ H S C H U I J N
E D U C AT I O N A L W O R L DP R O F E S S I O N A L W O R L D
H U U B S C H U I J N @ H S C H U I J N
E D U C AT I O N A L W O R L DP R O F E S S I O N A L W O R L D
H U U B S C H U I J N @ H S C H U I J N
F R E E L A N C E I N M A R K E T I N G S T R AT E G Y & D E S I G N B L O G : O V E R T U I G I N G S K R A C H T E N
E D U C AT I O N A L W O R L DP R O F E S S I O N A L W O R L D
H U U B S C H U I J N @ H S C H U I J N
F R E E L A N C E I N M A R K E T I N G S T R AT E G Y & D E S I G N B L O G : O V E R T U I G I N G S K R A C H T E N
E D U C AT I O N A L W O R L DP R O F E S S I O N A L W O R L D
H U U B S C H U I J N @ H S C H U I J N
F R E E L A N C E I N M A R K E T I N G S T R AT E G Y & D E S I G N B L O G : O V E R T U I G I N G S K R A C H T E N
E D U C AT I O N A L W O R L DP R O F E S S I O N A L W O R L D
H U U B S C H U I J N @ H S C H U I J N
F R E E L A N C E I N M A R K E T I N G S T R AT E G Y & D E S I G N B L O G : O V E R T U I G I N G S K R A C H T E N
E D U C AT I O N A L W O R L DP R O F E S S I O N A L W O R L D
H U U B S C H U I J N @ H S C H U I J N
F R E E L A N C E I N M A R K E T I N G S T R AT E G Y & D E S I G N B L O G : O V E R T U I G I N G S K R A C H T E N
E D U C AT I O N A L W O R L DP R O F E S S I O N A L W O R L D
E D U C AT I O N A L W O R L DP R O F E S S I O N A L W O R L D
B L O G
M A K E Y O U R S E L F V I S I B L E O N L I N E A N D O F F L I N E
N E T W O R K Y O U R A S S O F F A LWAY S D A R E T O A S K
O R , L I K E J O R D A N B E L F O R T S TAT E S I T, B E
C O N F I D E N T T H E E X P E RTE N T H U S I A S T I C
O N M O R E T H I N G
@ H S C H U I J N / H U U B S C H U I J N
O N M O R E T H I N G
O N LY T W O D AY S L E F T T O A P P LY F O R W E L C O M A C A D E M Y 2 0 1 4
J O I N A B R O A D N E T W O R K O F P R O F E S S I O N A L S G E T F R E E M A S T E R C L A S S E S F I N D G R E AT I N T E R N S H I P S
D I S C O V E R W H AT Y O U R TA L E N T S A R E M O N T H LY N E T W O R K I N G D R I N K S
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@ H S C H U I J N / H U U B S C H U I J N
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