Ms Emerging Tech2008

www.buaconsulting.com/emerging-tech

Emerging Technologies and weaving them into your business

Fergal Coleman


Objectives today

- Open discussion on the use of technology - Look at Emerging Technologies Model- Provide some examples, case studies - How can we use emerging technologies in the

coming year- What am I going to do?


Ably assisted with quotes from Lucius Annaeus Seneca(c. 4 BC – AD 65) Why?• He advocated a simple, pure, virtuous

lifestyle• He was a stoic – the stoics believed in

the certainty of knowledge, which can be attained through the use of reason

• As an IT Consultant I know technology can provide us with certainty of knowledge.

• However we need to keep it simple and use reason when implementing technology – what’s the business objective?

Todays Presenter – Fergal Coleman


• Like Seneca we don’t always practice what we preach!


Why Implement Technology?


Where are we now?(in terms of use of Web tools)

• www.surveymonkey.com• www.skype.com • www.gotomypc.com • www.webex.com; www.gotomeeting.com• Content Management Systems• Are you getting the most from the tools you use every day?

– www.google.com/alerts– www.LinkedIn.com - Ask an expert


Table Discussion

We should every night call ourselves to an account: what infirmity have I mastered to-day? what passions opposed? what temptation resisted? what virtue acquired? Our vices will abate of themselves if they be brought every day to the shrift.

Lucius Annaeus Seneca

• Discuss how you have used technology

– To improve service delivery– Reduce business process cost– Leverage existing IT infrastructure (and data)

• Where has technology not been successful?• Relate the best examples from each table


Gartner Hype Cycle


Mash-Ups and Virtual Worlds

Web 2.0 Workplace Technologies

Web 2.0

SOA, Location Aware Technologies

Wikis


“Despite the changes in specific technologies over the years, the hype cycle’s underlying message remains the same: Don’t invest in a technology just because it is being hyped, and don’t ignore a technology just because it is not living up to early expectations. Be selectively aggressive. Identify which technologies could benefit your business, and evaluate them earlier in the Hype Cycle. For technologies that will have a lower impact on your business, let others learn the difficult lessons, and adopt the technologies when they are more mature.”


Priority Matrix


If you would judge, understand.



Web 2.0 glossary

• Blog Personal or corporate online journal that offers reportingand opinion about people, things and events- niche specialised blogs work

• Cloud Computing A reference to how computing is being supplied over the internet (depicted as a cloud in many charts, Software as a service (SAAS))

• Enterprise 2.0 The use of Web 2.0-type concepts and softwarewithin an enterprise.

• Mash-up An application that pulls and displays information frommultiple sources in response to user queries to deliver acustomised result.

• Network effect A situation in which a product or service becomes morevaluable the more people use it.

• RSS Really Simple Syndication, an online system that lets averageconsumers designate what news or information theywant multiple sources to deliver directly to them.


Tagging An online labelling system that lets consumers create a defacto index for the purposes of identifying and sharing content.Web 2.0 “Web 2.0 is the network as platform, spanning all connecteddevices; Web 2.0 applications are those that makethe most of the intrinsic advantages of that platform:delivering software as a continually updated service thatgets better the more people use it, consuming and remixingdata from multiple sources, including individual users,while providing their own data and services in a formthat allows remixing by others, creating network effectsthrough an ‘architecture of participation,’ and goingbeyond the page metaphor of Web 1.0 to deliver rich userexperiences.” Tim O’Reilly“Atomisation of the web” Its taking all of the components and making them available

so that people can combine them in ways that you would never have consideredWiki A collaborative website that average users can update,without a need for programming skills.

Other terms: SOA, Widgets


Case Study: Bua Consulting• Google Apps

– Email, calendar, Spreadsheets– Free, multiple users available anywhere

• Skype– Converse, chat, send files to India and Ireland – calls at local rates– Australian Landline is Skype - $50 per year with voicemail

• Central Desktop www.centraldesktop.com (www.basecamphq.com)– US$49 - $199 per month– Uses a variety of technologies to allow collaboration (wikis, spreadsheets,

database, chat, conferencing)– Used for Strategic Planning, Sales and Marketing pipeline, Project

Management, CRM • Camtasia videos (www.techsmith.com)• www.zoho.com• www.kickapps.com• www.jibjab.com


http://www.jibjab.com/sendables/view/dKUCR7iIZriMscHU15Sdk1Pc


Case Study: The Four Hour Work Week (www.fourhourworkweek.com)

• By Timothy Ferriss• The World is Flat in action• Outsourcing and Automation


Case Studies: Atomisation, Mash-ups



www.zillow.com


www.Wikinvest.com


www.spotcrime.com


Mash-up sites

Build a mash-up yourselfwww.Popfly.com


Online and Virtual Communities, Social Networking

• Facebook, My Space• C-dub – Marriage – Kids - • Capessa.yahoo.com, an online community

where women share inspirational stories and practicaltips about life. Having created the site in conjunctionwith Yahoo and the Zizo Group, P&G expects thatCapessa will help the firm gain insight into women’slikes and dislikes at different stages of life. To targetthe younger set, P&G’s Crest toothpaste brand lastyear launched a MySpace page that featured a fictionalcharacter called Miss Irresistible, while P&G’s HerbalEssences shampoo brand created a MySpace page thatallowed people to show off pictures of their hairstyles.


• Second Life – is it coming out of the trough of disillusionment?• My Second Life - “The Video Diaries of Molotov Alta”

– Vodaphone texts to Second Life


Data and Information

• It is easier than ever to collect information and hard data• Business Intelligence is no longer just for large corporations• Australian companies have not started analysing and using web

data and external offline data together• The companies that do will win


www.supercrunchers.com

• Economist – A recommended business book of the year• Using data to make decisions – good wine years, sport,

marketing• We all have access to a huge amount of data at a low cost• Use numbers to make more accurate predictions


Google Adwords

Super Crunchers

Why Thinking by Numbers

Is the New Way to be smart

www.bantamdell.com

The End of Intuition

Why Thinking by Numbers

Is the New Way to be smart

www.bantamdell.com

• Set up Adwords campaign which displayed the ads when keywords such as “data mining” or “number crunching” searched for

• Random viewers were 63 percent more likely to click on Super Crunchers ad.


In October [2006] Norwich Union, the UK’s largestinsurer with more than 6m customers and £332bn(US$643bn) of assets under management, launchedthe “Pay As You Drive” insurance option. Globalpositioning system (GPS) technology is installed inthe cars of drivers who agree to participate. The driverdata generated is then used to calculate monthlyinsurance premiums based on how often, when andwhere customers drive. Customers willing to providethe company with their driving information canbenefit from lower insurance premiums.

http://www.norwichunion.com/pay-as-you-drive/


Case Study: Coopers Online as I see it!

Online Community

Mash-UpGoogle and

Pubs

You tube

Video Ad

SMS from local pub

AnalyticsData Mining

TV

Billboard

FormsCollect details

FacebookMySpace

WidgetsMicro- Site

EmailCampaign

Blogs

Forum

Games

CompetitionRSS




SynergyWeb 2.0 is about

• Community• Sharing ideas, opinions, information• Combining and using information in new ways• Collaboration with friends, customers, partners, suppliers• Cost effective technology tools that enable all of the above• The Network effect and social networking

Mindshop people

• Community• Share ideas, opinions and information• Combine and use information in new ways• Collaborate with partners, customers and suppliers• Already use tools to enable the above• Know all about networking - SMN


Table Discussion 2

• How can we, as Mindshop members, leverage these emerging technologies?

• Brainstorm ideas as to how:– Mindshop members can collectively adopt these

technologies– They facilitate/enable your business model


Our plans miscarry because they have no aim. When a man does not know what harbour he is making for, no wind is the right wind.



Emerging Technology – One Page Plan

• Choose three issues in your business that you think emerging technologies can assist with solving?

• Where are you now?• Where do you want to be?• How are you going to use technology to get there?


Conclusion

It's not because things are difficult that we dare not venture. It's because we dare not venture that they are difficult.


• Its an exciting time for Mindshop people – Web 2.0 puts technology in the hands of consultants and subject experts

• Complete your plan • Execute your plan


While we are postponing, life speeds by



Ms Emerging Tech2008

Business

use of web

use of technology

workplace technologies

web tools

variety of technologies

specific technologies

use of reason

terms of use