How Digital is Changing the Face of the MS Society Sarah Jordan Digital Director
Aug 15, 2015
How Digital is Changing the Face of the MS SocietySarah Jordan
Digital Director
What is multiple sclerosis? What is multiple
sclerosis?
Who are
Digital @ MS Society
Where are we?
Board projects - digital
Project Jun Jul Aug Sep Oct Nov DecWebsite redevelopment
Email marketing project
Community strategy review
Digital marketing audit
Content strategy
Digital steering committee
Team structure review
Board projects – brand & marketing
Project Jun Jul Aug Sep Oct Nov DecBrand guideline refresh Q2
Organisation valuesQ2 Q3 Q3 Q3
Creative studio set up Q2 Q3 Q3 Q3
Digital asset management system Q2 Q3 Q3 Q3
Web-to-print solution Q3 Q3 Q3
Audience insight & segmentation Q3 Q3 Q3
Marketing strategy (incl CRM program) Q3 Q3 Q3 Q4 Q4 Q4
New brand strategy (brand values & visual ID) Q4 Q4 Q4
Membership review Q4 Q4 Q4
Where are we?
Digital Redevelopment Project
Discovery Project
Will it work?
How Digital is Changing the Face of MS SocietyHow Digital is Changing the Face of MS Society
Thank you – and questions?