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Source: What is Web 2.0 Design Patterns and Business Models for next Generation Software, Tim O’Reilly 09/30/2005
O’Reilly: “Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform…”
John Hagel: “an emerging network-centric platform to support distributed, collaborative and cumulative creation by its users.”
Om Malik: "a collection of technologies - be it VoIP, Digital Media, XML, RSS, Google Maps… whatever …. that leverage the power of always on, high speed connections and treat broadband as a platform... not just a pipe to connect."
“Across broad sectors of the economy, dominant competitors such as Cisco Systems …, Federal Express …, Charles Schwab … Wal-Mart … are successfully employing information-based strategies to create competitive advantage” NCW Developing & Leveraging Information Superiority 1998
Why Cisco?
"I believe we are entering the second phase of the Internet, where the next major market transition will be driven by collaboration,
enabled by Web 2.0 technologies. This is the foundation of what we are calling "Cisco 3.0" -
The robot’s new hand controller is modeled after video game controllers, making PackBot 510 easier to use, and resulting in less training time and more rapid operations in the field.
4. Your Customers aren’t just connected, they’re engaged.
Web 2.0 Principles and Best PracticesO’Reilly Radar, O’Reilly Media
Acceleration
Age
Inclusion
Digital Natives – A Generation born between 1977 and 1996
An Operators view of the Future? How I want to use Information
Circa 2003 Dot-com speed Flexibility Familiarity with [military] secure global access An integrated system as good as Yahoo Inc's system. Personalization features as good as Amazon.com. A search engine as good as Google. File-sharing as good as Roxio Inc.'s Napster or Sherman Networks' Kazaa. Instant messaging as good as America Online Inc.'s program.
Gen. Ronald Keys, as DC/S Air and Space Operations, USAFFederal Computer Week, 29 June 2003
In the Future 'Web 2.0‘As defined by O'Reilly Media -- 'Networked Applications that explicitly leverage
network effects'. 'Read-only' to 'Participatory‘ ... 'Editorial' to 'User Generated Content'... 'Publishing' and 'Browsing' to 'Peering' and 'Sharing'... Winning the 'Eyeballs' and 'Clicks' to 'Collaboration', 'Open Platforms' and
• Essentially a "MySpace" for the enterprise, enabling employees to share information and learn about others. • Solves the problem of “you and who you are and what you can do” by providing a single starting point for self-service profile information
• Allows you to view or manage personal information, professional information, roles/expertise, groups, personal networks, reporting structure, and preferences.
Social Tagging . . .
• An integrated and enterprise-wide application for managing bookmarks • Allows management of personal bookmarks and leveraging the bookmarks of other employees, or groupsof employees, in the larger Cisco community.
• Community bookmarks and tags that employees create can then be leveraged across the enterprise to enhance community and individual connections, in addition to sharing knowledge.
Access Protection ServicesManages and controls access of network, client, and server endpoints
Data Protection ServicesProvides management, encryption, continuity, scalability, and separation to protect stored data from external and internal threats
Content Protection ServicesCollaboration services with protection against inadvertent disclosure of files, documents, and e-mails
Watchdog ServicesSupports dynamic changes in mission and structure of organization
After realizing the potential of the air domain Mitchell, Claire Chennault, and their contemporaries had 20 years to develop the strategy, tactics, and doctrine and “sell” aviation . . .
“Unfortunately, . . . . The trends for advances in technology, often (correctly or incorrectly) related to Moore’s Law and derivative theories, such as the Law of Accelerating Returns proposed by Ray Kurzweil in his 2001 essay, dictate that we must move quickly.
Warfighting in Cyberspace, Keith B. Alexander,JFQ / issue 46, 3d quarter 2007
Ray Kurzweil, “Law of Accelerating Returns,” 2001, http://lifeboat.com/ex/law.of.accelerating.returns
O’Reilly: “Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform…”
John Hagel: “an emerging network-centric platform to support distributed, collaborative and cumulative creation by its users.”
Om Malik: "a collection of technologies - be it VoIP, Digital Media, XML, RSS, Google Maps… whatever …. that leverage the power of always on, high speed connections and treat broadband as a platform... not just a pipe to connect."
Web 2.0 Technologies RSS is an XML-based format for syndicating Web content.
The Atom Syndication Format is an XML language used for Web feed
Ajax (Asynchronous JavaScript and XML) is the name given to a disparate collection of programming techniques that involve browser-side technologies such as JavaScript, Document Object Model, and background transfers between server and client of XML data and JavaScript objects.
Representational state transfer (REST) is an architectural style that (among other attributes) relies on a minimal set of actions (verbs) to interact with items (representations) on the Web
A mashup is a lightweight tactical integration of multisourced applications or content into a single offering
Folksonomy is social tagging — a way to obtain user-created metadata via Web sites. Laypersons (that is, information users, not necessarily information professionals), such as librarians, maintain folksonomies via a collaborative "bottom up" categorization using individually chosen keywords.
A wiki is a simple, text-based collaborative system for creating and maintaining hyperlinked collections of Web pages. It usually enables users to change pages or comments created by other users.
Published on O'Reilly (http://www.oreilly.com/) http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html