Mr. Scott Manson's presentation at QITCOM 2011

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1Cisco Confidential 1© 2010 Cisco and/or its affiliates. All rights reserved.

DATA CENTER BUSINESS ADVANTAGE:

CLOUD COMPUTING

Scott Manson, Regional Director Emerging Markets25th May 2011

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 2

Agenda

Challenges in the Data Center

Cloud computing: Complex or logical?

Reduction in OPEX:Changing the way customers Provision Compute Capacity

Reduction in CAPEX: Changing the way customers consume Compute Capacity

Proposing the correct technology response to meet the business challenge

Customer example of Automated self-service provisioning

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 3

Challenges in the Data Center

Power & Cooling

For every $1 spent on server HW, 50 cents spent on

power/cooling: rising energy costs, limited energy

availability

Operating Cost

$8 in management for every $1 spent on new

infrastructure: OPEX containment, IT agility

pressure, risk reduction Space Crunch

Datacenter construction costs>$1,000/sq ft :get more from

the same footprint of compute capacity

Server Sprawl

>30M physical servers currently installed: growing 4X next 10 years

Source: IDC.

Time to Market

The most time consuming part of application provisioning is infrastructure related (65%)

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Services and applications delivered on demand based on service tiers

Dynamic allocation of internal and external shared resources based on policy

Support Multi-Sourcing for infrastructure, software, and IT services

Continuously monitor and optimize resource utilization based on business requirements

Cloud Computing: Simplifies and Automates Hybrid IT

ExternalInternal

Physical Virtual Private Clouds IaaS PaaS SaaS

Customers, Suppliers,

Partners, and Employees

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Time

Mat

urity

Virtualization

Orchestration

Cloud/Service Orientated

MATURITY CURVE: VIRTUALISATION - TO - CLOUD

Automation

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 6

Challenges in the Data Center

Power & Cooling

For every $1 spent on server HW, 50 cents spent on

power/cooling: rising energy costs, limited energy

availability

Operating Cost

$8 in management for every $1 spent on new

infrastructure: OPEX containment, IT agility

pressure, risk reduction Space Crunch

Datacenter construction costs>$1,000/sq ft :get more from

the same footprint of compute capacity

Server Sprawl

>30M physical servers currently installed: growing 4X next 10 years

Source: IDC.

Time to Market

The most time consuming part of application provisioning is infrastructure related (65%)

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 7

> 50% Faster

Many Weeks or Months

Reduction in OPEX: Changing the way customers Provision Compute Capacity

7

ServiceRequest

Design and Size

DC Planning

ProcureDetailedDesign

Deploy Test

ServiceAvailable

Traditionall

Validated Design =

Reference BoM Capacity metrics Precise deployment Standard test plan

DC Planning

Procure Deploy Test

Preprovisioned Application centric Infrastructure designs Rapid deployment of applications Shared pools meet most requirements

ServiceAvailable

X X

DC Planning

Procure Deploy TestService

Available

Benefits Agile service delivery Higher productivity Faster deployment Higher quality Simpler planning

AS

-IS

TO

-BE

< $ OPEX = A/2

AS-IS Operating Cost

$8 in management for every

$1 spent on new infrastructure: OPEX

containment, IT agility pressure, risk reduction

OPEX = A

TO-BE GOAL FOR OPEX RATIO:

$3 in management for every

$1 spent on new infrastructure: OPEX

containment, IT agility pressure, risk reduction

< $ OPEX = A X 0.30

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Independent Scaling of Storage, Compute and Network Service Units to meet the needs of the data center peaks, with out having to procure Headroom or Idle Capacity

10

20

30

40

50

# VMs

60

Time (Mins)1 3 4 Etc.2

TOMORROW…

Through UCS’ automated provisioning engine; dynamically repurpose compute capacity to meet peak capacity; On-demand

TODAY: pre-procure idle capacity for peak Application demands App Load

Baseline Compute capacity (VMs)

Reduction in CAPEX: Changing the way customers Consume Compute Capacity

AS-IS UTILISATION %:

22% UTILIZATION GOAL

TO-BE GOAL FOR UTILISATION %:

60% UTILIZATION GOAL

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 9

ServiceRetirement

Cloud Lifecycle Reference Model

Service Catalog

Define Service

CustomerSelf-Service Portal

Service Provider

Request Service

AutomatedProvisioning

Service RequestManagement

PhysicalServers

VirtualServers

Network

StorageCloud

PerformanceManagement

ComplianceManagement

Ope

ratio

nsMetering &Chargeback

Virtual Infrastructure Provisioning

CMDB

VMwarevCenterHyper-V

1- Orchestrator receives request to initiate provisioning of virtual

infrastructure

I would like a new SharePoint application server running

Windows in a virtual machine and I would like it be added to my

current SharePoint environment

ORCHESTRATION

Automation controls vCenter Provisioning the

new virtual machine

6- Orchestrator updates the CMDB

with the provisioned server details

0- User requests new SharePoint application server on virtual server from service

catalogue via portal

Disk Array SAN

vSphere ClusterHyper-V

Software Load

Balancer

Cisco UCS Manager

7- User gets notified that virtual infrastructure is provisioned

AUTOMATION

4 Automation deploys a new Sharepoint application

to the Virtual Machine

5 Automation adds the virtual machine details in the load

balancer configuration

2 – Orchestrator calls Automation to provision the new virtual machine

< OPEX81%

< CAPEX40%

< MTTD75%

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 11

OSApplicationSwitching Management ComputeSecurity Storage

Proposing the correct technology response: to meet the business challenge

Open Standards

App. Performance

Energy Efficiency

Security ContinuityWorkload

Mobility

IT Initiatives

Unified Network ServicesUnified

ComputingUnified Fabric

Governance and Risk

Management

Cost Reduction

and Revenue GenerationNew Service

Creation and New Business

Models

One system merging computing, networking,virtualization andstorage access

Any Service, Any FormFactor, Any Platform

LAN/SAN Convergence

Business Strategy

DC Platform/ Cloud

Services

Cisco’s USPs

Consolidation VirtualizationApplication Integration

Compliance

Critical Capabilities

TransformativeEfficiency Agility

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Thank you.