Mphone

Cell Phones Cell Phones

And their service providersAnd their service providers

In The BeginningIn The Beginning

Growth was limited by infrastructure costsGrowth was limited by infrastructure costs

TodayToday

Subscribers have grown substantially.Subscribers have grown substantially. Very profitable Very profitable

Sheer NumbersSheer Numbers

U.S. subscribers: 123,000 (1990) to 270.3 U.S. subscribers: 123,000 (1990) to 270.3 million (2009)million (2009)

European subscribers: 75,000 (1990) to 4.5 European subscribers: 75,000 (1990) to 4.5 million (2008)million (2008)

Asian subscribers: 45,000 (1990) to 1.4 billion Asian subscribers: 45,000 (1990) to 1.4 billion (2008)(2008)

Other markets: 12,000 (1990) to 16 million Other markets: 12,000 (1990) to 16 million (2008)(2008)

More NumbersMore Numbers

16 million12,000Others

1.4 billion45,000Asia

4.5 million75,000Europe

270.3 million123,000U.S.

Today1990 Markets

Markets

EVEN MORE NumbersEVEN MORE Numbers

0

200000000

400000000

600000000

800000000

1000000000

1200000000

1400000000

U.S. Europe Asia Others

1990

Present

Markets

PhonesPhones

IPhoneIPhone G1G1