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Kindly note: - Send your orders via fax at : +65 6457 0314 or contact our respective sales rep. - All Publication dates and prices are provisional and are subject to changes. - For further enquiries, please contact our sales reps. - All prices featured are in SGD, excluding GST. NON-FICTION MAY 2014 Major & Lead
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MPH May'14 Non-Fiction Titles (major)

Mar 10, 2016

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MPH May'14 Non-Fiction Titles (major)
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Page 1: MPH May'14 Non-Fiction Titles (major)

Kindly note: - Send your orders via fax at : +65 6457 0314 or contact our respective sales rep.- All Publication dates and prices are provisional and are subject to changes.- For further enquiries, please contact our sales reps.- All prices featured are in SGD, excluding GST.

NON-FICTION

MAY 2014

Major & Lead

Page 2: MPH May'14 Non-Fiction Titles (major)

9780007503889

FONTANA1

S$18.00

BETWEEN THE STICKS

By ALAN HODGKINSON

In 2013, Alan Hodgkinson marks 60 years spent playing and coaching at clubs including Sheffield United, Manchester United and England. This is the story of his life - and the life of the game - in that time.

In 2013, Alan Hodgkinson marks 60 years spent playing and coaching at clubs including Sheffield United, Manchester United and England. In 'Between the Sticks', Alan tells the story of a life in football: from his days as a trainee at Worksopp Town in the 50s, to his big-money move to Sheffield United (where his signing-on fee was a new suit for 'courting'), to England duty, as well as a glittering coaching career at Man United, Rangers, Villa among others.

It is a story that features legends of the game such as Matthews, Charlton, Best, and Pele, all of whom Alan has played with or against. 'Between the Sticks' will transport the reader back to a golden age of football, when pig skins were hoofed around with hobnail boots, to the modern day where as a coach at Oxford United Alan sees the realities of 21st century football first-hand. It is a story that no football fan will want to miss.

9780007542727

FONTANA1

S$20.00

MPH Distributors (S) Pte Ltd

BELLE (FTI)

By PAULA BRYNE

From acclaimed biographer Paula Byrne, the sensational true tale that inspired the major motion pictureBelle (May 2014) starring Tom Wilkinson, Miranda Richardson, Emily Watson, Penelope Wilton, and Matthew Goode—a stunning story of the first mixed-race girl introduced to high society England and raised as a lady.

The illegitimate daughter of a captain in the Royal Navy and an enslaved African woman, Dido Belle was sent to live with her great-uncle, the Earl of Mansfield, one of the most powerful men of the time and a leading opponent of slavery. Growing up in his lavish estate, Dido was raised as a sister and companion to her white cousin, Elizabeth. When a joint portrait of the girls, commissioned by Mansfield, was unveiled, eighteenth-century England was shocked to see a black woman and white woman depicted as equals. Inspired by the painting, Belle vividly brings to life this extraordinary woman caught between two worlds, and illuminates the great civil rights question of her age: the fight to end slavery.

Set to be major motion picture from Fox Searchlight. Rave reviews received at the Toronto International Film Festival. Date of release TBA.

View movie trailer here: http://www.youtube.com/watch?v=cJ3VUbfJWD0

Cover art to come

Page 3: MPH May'14 Non-Fiction Titles (major)

9781602862661

PERSEUS INTERNATIONAL

S$23.00

FINDING MEBy MICHELLE KNIGHT

Michelle was a young single mother when she was kidnapped by a local school bus driver named Ariel Castro. For more than a decade afterward, she endured unimaginable torture at the hand of her abductor.

In 2003 Amanda Berry joined her in captivity, followed by Gina DeJesus in 2004. Their escape on May 6, 2013, made headlines around the world.

Barely out of her own tumultuous childhood, Michelle was estranged from her family and fighting for custody of her young son when she disappeared. Local police believed she had run away, so they removed her from the missing persons lists fifteen months after she vanished. Castro tormented her with these facts, reminding her that no one was looking for her, that the outside world had forgotten her. But Michelle would not be broken.

9780007455744

FONTANA1

S$20.00

MPH Distributors (S) Pte Ltd

LAST HOURS ON EVEREST

By GRAHAM HOYLAND

Dawn broke fine on that fatal day. A couple of thousand feet above the tiny canvas tent the summit of the world’s highest mountain stood impassively, waiting for someone to have the courage to approach.

Inside the ice-crusted shelter, two forms lay still as death. Then there was a groan, a stirring, and eventually the slow scratch of match against sandpaper. Low voices shared the high-altitude agonies of waking, the heating of water, the struggle with frozen boots.

As the sun rose through wisps of cloud beyond the Tibetan hills to the east, one of the men emerged through the tent flaps. It was a fine morning for the attempt, with only a few clouds in the sky. The two of them stood for a while, shuffling their feet and blowing into their hands. Inside the tent lay a mess of sleeping bags and food. The men lifted oxygen sets onto their backs, then they turned towards the mountain and stamped off into history.

The Last Hours on Everest is the most detailed reconstruction of what happened after the two English climbing legends left the camp on that fateful day. Combining personal experience, the physical evidence found on the mountain and an insight into the hearts and minds of the two climbers, Graham Hoyland produces the most compelling description of what actually happened on that day and the answer to that most intriguing of questions – did they actually climb Everest?

Page 4: MPH May'14 Non-Fiction Titles (major)

9780316185370

HACHETTE BOOK GROUP

S$16.00

SERVICE: A NAVY SEAL AT WAR

By MARCUS LUTTRELLNavy SEAL Marcus Luttrell returned from his star-crossed mission in Afghanistan with his bones shattered and his heart broken. So many had given their lives to save him-and he would have readily done the same for them. As he recuperated, he wondered why he and others, from America's founding to today, had been willing to sacrifice everything-including themselves-for the sake of family, nation, and freedom.

In Service, we follow Marcus Luttrell to Iraq, where he returns to the battlefield as a member of SEAL Team 5 to help take on the most dangerous city in the world: Ramadi, the capital of war-torn Al Anbar Province. There, in six months of high-intensity urban combat, he would be part of what has been called the greatest victory in the history of U.S. Special Operations forces. We also return to Afghanistan and Operation Redwing, where Luttrell offers powerful new details about his miraculous rescue.

Throughout, he reflects on what it really means to take on a higher calling, about the men he's seen lose their lives for their country, and the legacy of those who came and bled before.

View book trailer here: http://www.youtube.com/watch?v=dd_U5zmjzqI

9781780576770

TRANSWORLD

S$18.00

MPH Distributors (S) Pte Ltd

MA, JACKSER’S DYIN’ ALONE

By MARTHA LONG

On hearing that Jackser, her childhood abuser, is seriously ill, Martha is elated, thinking that finally she will be able to watch him suffer. But in the hospital she sees a frightened, lonely old man and realises with a shock that he seems to regret his earlier actions.

During her vigil, she is joined by Charlie, her beloved little brother, then the ma and some of her other siblings. All of them have suffered greatly and it is clear that no one connected to Jackser has escaped unscathed. But as she sits with him during his dying days, other memories of Jackser come back to Martha - fleeting moments of concern and kindness, and a sense of closeness as he recalled his own tormented past in one of Ireland's industrial schools. It is a vicious cycle of cruelty and loss that has played out, from which only her own tenacity and wit has provided an escape.

Poignant, ribald, poetic and defiant, with its resolution of many unanswered questions about her life this is Martha at her best.

View book trailer here: http://www.youtube.com/watch?v=CURN8vqD0wQ

Page 5: MPH May'14 Non-Fiction Titles (major)

9780007564286

FONTANA1

S$22.00

ONE DIRECTION : WHERE WE ARE

By ONE DIRECTIONCalling all One Direction fans!

This is the only official book from 1D, charting their journey over the last year and a half – from the places they’ve visited and fans they’ve met, to their thoughts and feelings, hopes and dreams, highs and lows. It has been a phenomenal year – and this is a phenomenal story.

They’ve won dozens of awards. They’ve had a bigger US debut than the Beatles. They’ve played Madison Square Garden, the Royal Variety Show, and sold-out venues across the globe. One Direction – just five young guys from small British towns – has truly gone global. Now the lives of Louis, Liam, Harry, Zayn and Niall are changing beyond recognition.

How did they feel when they debuted twice at no. 1 in the US – and in 37 countries around the world? How have they kept themselves grounded? And now that they’ve come so far, what are their dreams for the future? In Where We Are, the boys offer you a chance to find out about this breathtaking chapter of their story, straight from the heart and in their own words.

Packed with exclusive beautiful photos, backstage snapshots, hand-written annotations and brand new insights into the boys’ world, Where We Are is a unique book that no fan’s life is complete without – bringing the 1D story right up to date..

9780006383543

FONTANA1

S$22.00

MPH Distributors (S) Pte Ltd

CLINT: THE LIFE & LEGEND

By PATRICK McGILLIGAN

One of the most revealing and hard-hitting biographies of a Hollywood film star in recent times, this book discloses the controversial truth about Clint Eastwood and dispels the carefully preserved mysteries of his past.

For nearly 30 years, Clint has topped the box-office again and again. Like so many of the characters he plays, typified perhaps by The Man With No Name, Clint Eastwood is secretive about himself, his past and his private life. Now approaching 70, he has tended to play characters who are cold, hard and morally ambiguous: from Sergio Leone's 'spaghetti westerns' (A Fistful of Dollars, For a Few Dollars More and The Good, The Bad and The Ugly) through Hang Em High and Dirty Harry to Pale Rider and Unforgiven.

Alternately stroking and intimidating the press, Clint Eastwood has always been an arch manipulator: of women (he is a notorious philanderer and has at least 7 children out of wedlock), friends and colleagues, publicity and finance. Yet, in a violent, sometimes bewildering age, perhaps no star is more the hero to his audience: a symbol of simple solutions, law and order, 'de-fashioned' values, and no-bullshit rebellion against bureaucracy.

Page 6: MPH May'14 Non-Fiction Titles (major)

9780552169301

TRANSWORLD

S$20.00

SEAN YATES: IT’S ALL ABOUT THE BIKE

By SEAN YATESBefore Bradley Wiggins, there was Sean Yates. Behind Bradley Wiggins, there was Sean Yates.

One of only five Britons to wear the yellow jersey in the Tour de France, Sean Yates burst onto the cycling scene as the rawest pure talent this country has ever seen. After turning professional at the age of 22, he soon became known as a die-hard domestique, putting his body on the line for his teammates. Devastatingly fast, powerful and a fearless competitor, Yates won a stage of the Tour, as well as the Vuelta a España, in 1988, and went on to don the coveted maillot jaune six years later.

Having put British cycling on the map as a rider, Yates was soon in demand as a directeur

sportif, using his tactical knowledge to inspire a new generation of cyclists to success. And after Team Sky came calling, Yates was the man to design the brilliant plan that saw Sky demolish the opposition in 2012, and for Bradley Wiggins to become the first cyclist from these shores to win the Tour.

Straight-talking, entertaining and revelatory, It's All About the Bike is the story of a remarkable career told from the unique perspective of a man who is immersed in the history of the sport he loves.

9780007502530

FONTANA1

S$20.00

MPH Distributors (S) Pte Ltd

UNDISPUTED TRUTH: MY AUTBIOGRAPHY

By MIKE TYSON

One of the most talked-about and bestselling books of last year, this is the no-holds-barred autobiography of a sporting legend driven to the brink of self-destruction - the bestseller that has everyone talking.

In this, his first, autobiography, 'Iron' Mike Tyson pulls no punches and lays bare the story of his remarkable life and career. Co-written with Larry Sloman, author of Antony Keidis's best-selling memoir 'Scar Tissue', this is a visceral, and unputdown-able story of a man born and raised to brutality, who reached the heights of stardom before falling to crime, substance abuse and infamy.

Full of all the controversy and complexity that you would expect from a man who delighted as much as he shocked, this is a book that will surprise and reveals a fascinating character beneath the exterior of violence. If you think you know all about Mike Tyson, read this book and think again.

Page 7: MPH May'14 Non-Fiction Titles (major)

9780007551859

HARPER UK

S$25.00

THE BIG FIXBy BRETT FORREST

Game of Shadows meets Among the Thugs in this revelatory true-to-life crime thriller and expose involving greed, corruption, an Asian crime syndicate, and the fixing of international soccer matches at the highest levels of the game, including the UEFA Champions League and the World Cup.

In February 2013, the director of Europol, the European Union's law enforcement agency, made the shocking announcement that 700 international soccer matches had been fixed since 2008, including World Cup qualifying and exhibition matches, with a Chinese criminal syndicate pulling the strings.

9780552779401

TRANSWORLD

S$18.00

MPH Distributors (S) Pte Ltd

ONE SUMMERBy BILL BRYSON

Britain's favourite writer of narrative non-fiction Bill Bryson travels back in time to a forgotten summer when America came of age, took centre stage, and, in five eventful months, changed the world for ever. I

n the summer of 1927, America had a booming stock market, a president who worked just four hours a day (and slept much of the rest of the time), a semi-crazed sculptor with a mad plan to carve four giant heads into an inaccessible mountain called Rushmore, a devastating flood of the Mississippi, a sensational murder trial, and a youthful aviator named Charles Lindbergh who started the summer wholly unknown and finished it as the most famous man on earth. (So famous that Minnesota considered renaming itself after him.)

It was the summer that saw the birth of talking pictures, the invention of television, the peak of Al Capone's reign of terror, the horrifying bombing of a school in Michigan by a madman, the ill-conceived decision that led to the Great Depression, the thrillingly improbable return to greatness of a wheezing, over-the-hill baseball player named Babe Ruth, and an almost impossible amount more.

In this hugely entertaining book, Bill Bryson spins a story of brawling adventure, reckless optimism and delirious energy, with a cast of unforgettable and eccentric characters, with trademark brio, wit and authority.

9780062331557

HARPER US

S$25.00

For the first time, investigative journalist Brett Forrest takes us inside the underworld of one of organized crime's most profitable businesses—a $1 trillion annual international betting market, of which soccer comprises 70 percent.

Forrest uncovered a web of nefarious dealings across the world, even on U.S. soil. As he found, no match is safe—not even the World Cup tournament—and law enforcement officials lack the resources to stop it. But one man has taken this criminal enterprise on: Chris Eaton, former head of security for FIFA. Now with the International Center for Sports Security in Qatar, this rough and tumble Australian and longtime Interpol cop has tracked down some of the biggest fixers and their financial backers and continues his mission to clean up the world's most popular sport.

Page 8: MPH May'14 Non-Fiction Titles (major)

9780062271693

HARPER US

S$33.00

GRAY WORKBy JAMIE SMITH

An unprecedented, raw, first-hand look into the life of America’s private paramilitary warriors and their highly secretive work around the world.

Jamie Smith, a contractor with more than two decades under his belt, has planned and executed hundreds of missions on behalf of government agencies and private industry in some of the world’s most dangerous hot spots.

They are elite warriors who run highly dangerous missions deep inside foreign countries on the brink of war. Jamie Smith knows these men well. Not only is he one of them, but he cofounded one of the most successful private contracting multinational firms in the world.

For the first time, he breaks his silence, detailing the ultimate danger and risk of paramilitary operations—both officially government-sanctioned and not. Pulling back the curtain of secrecy, he reveals in very intimate terms exactly what private soldiers do when the government cannot act or take public responsibility.

9781451654974

SIMON AND SCHUSTER

S$23.00

MPH Distributors (S) Pte Ltd

WHO OWNS THE FUTURE?

By JARON LANIER

Jaron Lanier is the father of virtual reality and one of the world’s most brilliant thinkers. Who Owns the Future? is his visionary reckoning with the most urgent economic and social trend of our age: the poisonous concentration of money and power in our digital networks.

Lanier has predicted how technology will transform our humanity for decades, and his insight has never been more urgently needed. He shows how Siren Servers, which exploit big data and the free sharing of information, led our economy into recession, imperiled personal privacy, and hollowed out the middle class. The networks that define our world—including social media, financial institutions, and intelligence agencies—now threaten to destroy it.

But there is an alternative. In this provocative, poetic, and deeply humane book, Lanier charts a path toward a brighter future: an information economy that rewards ordinary people for what they do and share on the web.

Page 9: MPH May'14 Non-Fiction Titles (major)

9781455557011

HACHETTE BOOK GROUP

S$ 24.00

INSTINCT : THE POWER TO UNLEASH YOUR INBORN DRIVE

By T.D JAKES

Modern life can seem like being lost in a jungle.

With distractions and dangers emerging from every direction, it's easy to lose focus. Over time, we lose touch with one of our most powerful, purposeful, God-given attributes--the desire to be fruitful and multiply, what Bishop T. D. Jakes calls our "instinct for increase."

Combining historical, cultural, and personal examples with biblical insights, in INSTINCT Bishop Jakes outlines how to re-discover your natural aptitudes and re-claim the wisdom of your past experiences. When attuned to divinely inspired instincts, you will become in sync with the opportunities life presents and discover a fresh abundance of resources.

Knowing when to close a deal, when to take a risk, and when to listen to your heart will become possible when you're in touch with the instincts that God gave you.

MPH Distributors (S) Pte Ltd

9781455584031

HACHETTE BOOK GROUP

S$19.00

POWER OVER THE ENEMY

By JOHN OSTEEN

In this life changing book, John Osteen teaches believers what God has given us in His Word in order to be victorious over Satan.

"Forgive one another lest Satan should take advantage of us; for we are not ignorant of his devices" (2 Corinthians 2:11).

Today's Christians are largely ignorant of Satan's evil. It's why multitudes of Christians are tormented with fears, bound by addictions and sins, and torn by relationship problems. But God has given us the ultimate victory.

In this lifechanging book, John Osteen teaches us how to have power over the enemy:- When the Tempter Comes- How Jesus Dealt With Temptation- Engaging in Spiritual Warfare- Pulling Down Strongholds- How to Demonstrate Satan's Defeat- Seven Ways to Recognize False Teachings- Live a Life of Victory

Cover art to come

Page 10: MPH May'14 Non-Fiction Titles (major)

9781439192375

SIMON AND SCHUSTER

S$22.00

BRILLIANT BLUNDERSBy MARIO LIVIO

We all make mistakes. Nobody is perfect. And that includes five of the greatest scientists in history -- Charles Darwin, William Thomson (Lord Kelvin), Linus Pauling, Fred Hoyle, Albert Einstein. But the mistakes that these great scientists made helped science to advance.

Indeed, as Mario Livio explains in this fascinating book, science thrives on error; it advances when erroneous ideas are disproven. All five scientists were great geniuses and fascinating human beings. Their blunders were part of their genius and part of the scientific process. Liviobrilliantly analyses their errors to show where they were wrong and right, but what makes his book so enjoyable to read is Livio's analysis of the psychology of these towering figures.

Along the way the reader learns an enormous amount about the evolution of life on earth and in the universe, but from an unusual vantage point -- the mistakes of great scientists rather than the achievements that made them famous.

Mario Livio shows how even geniuses make major mistakes and why errors are an essential part of achieving breakthroughs: http://www.youtube.com/watch?v=kehvrJT0cyI

MPH Distributors (S) Pte Ltd

9781476770574

SIMON AND SCHUSTER

S$23.00

SIMPLY RICH : LIFE AND LESSON FROM THE COFOUNDER

By RICH DEVOS

A prominent businessman, self-made billionaire, philanthropist, worldwide speaker, bestselling author, family man, and devout Christian-few people embody the heart of entrepreneurial spirit as plainly as Rich DeVos. He not only helped create one of the world's biggest companies-Amway-but he did it from the ground up.

Now, following on the success of DeVos's bestselling books about the world of business, he reveals his personal story for the first time ever. Simply Rich is a candid telling of his journey from rags to riches, from a small start-up business to giant success, and from doubts to dreams come true.

Born to poor Dutch immigrants in rural Michigan during the Depression, DeVoslearned early on the importance of leadership as well as partnership. He was deeply influenced by his grandfather, father, and teachers who taught him valuable lessons. Among them were the key principles that would come to guide his entire life: faith, optimism, and perseverance.

Page 11: MPH May'14 Non-Fiction Titles (major)

CATASTROPHE: EUROPE GOES TO WAR 1914

MPH Distributors (S) Pte Ltd

97800075219743

FONTANA1

S$22.00

CATASTROPHE: EUROPE GOES TO WAR 1914

By MAX HASTINGS

A magisterial chronicle of the calamity that crippled Europe in 1914.

In 1914, Europe plunged into the 20th century's first terrible act of self-immolation - what was then called The Great War. On the eve of its centenary, Max Hastings seeks to explain both how the conflict came about and what befell millions of men and women during the first months of strife. He finds the evidence overwhelming, that Austria and Germany must accept principal blame for the outbreak. While what followed was a vast tragedy, he argues passionately against the 'poets' view', that the war was not worth winning. It was vital to the freedom of Europe, he says, that the Kaiser's Germany should be defeated.

His narrative of the early battles will astonish those whose images of the war are simply of mud, wire, trenches and steel helmets. Hastings describes how the French Army marched into action amid virgin rural landscapes, in uniforms of red and blue, led by mounted officers, with flags flying and bands playing.

View book trailer here: http://www.youtube.com/watch?v=-qjLFM84qUo

CATASTROPHE: EUROPE GOES TO WAR 1914

9780062346940

HARPER US

S$21.00

WHO INVENTED THE BICYCLE KICKS?

By PAUL SIMPSON

Published in time for the 2014 World Cup, the ultimate collection of soccer’s greatest lore and legends, illustrated with 100 black-and-white photos, by two of the world’s most knowledgeable soccer journalists.

Who Invented the Bicycle Kick? is a rollicking ride through soccer history that will surprise and delight fans old and new. Veteran soccer journalists Uli Hesse and editor Paul Simpson bring together the sublime feats, legendary personalities, neglected heroes, bizarre twists of fate, and fascinating mysteries that have shaped the world’s most popular game, including:

•Who invented the bicycle kick?

•Why does a football match last 90 minutes?

•Who scored the fastest goal ever?

•Which match produced the largest number of red cards?

•Why are seven dead cats buried under a stadium in Argentina?

•Which country was banned from the World Cup after refusing to play in shoes?

•Providing answers to more than 100 questions, Hesse and Simpson explore the beautiful game as never before, shedding new light on legends such as Pele, Maradona, Messi, Beckham, Ronaldo, and Rooney, and uncovering lost histories of international clubs like Manchester United, Chelsea, Aston Villa, Real Madrid, Bayern Munich, and more. Challenging conventional wisdom, and destroying a few urban myths, Who Invented the

Bicycle Kick? is a must for every soccer lover.

Page 12: MPH May'14 Non-Fiction Titles (major)

MPH Distributors (S) Pte Ltd

9781937134914

PERSEUS INTERNATIONAL

S$44.47

BM: MAKE WAVESBy PATTI JOHNSON

"Make Waves" encourages readers to step up and be the one to initiate change in their work and lives.

Author Patti Johnson walks readers through the tools and techniques that they can use to create change in their own situations. Johnson elaborates on these tools even further to give readers a sense of how to encourage and instill these "wave-making" behaviors in others within their organization.

Using several diverse case studies as illustrative examples, "Make Waves" highlights the important steps that individuals at any level can take toward positive change. By reinforcing readers' desires to contribute and make a difference, Johnson connects on an individual level and bridges the gap between that desire and the actions necessary to realize bigger changes.

9781455583966

HACHETTE BOOK GROUP

S$24.00

BUSINESS WITHOUT THE BULLSH*T

By GEOFFREY JAMES

Contrary to popular belief, the business world is not that complicated. While every industry and every profession requires specific expertise, the truth is that the "business of business" is relatively simple.

For the past seven years, Geoffrey James has written a daily blog that's become one of the most popular business-focused destinations on the web. In BUSINESS WITHOUT THE BULLSH*T, readers will learn surprising but tried-and-true secrets about being an extraordinary boss, about coping with annoying coworkers, and navigating the thorny problems that recur in every workplace.

Page 13: MPH May'14 Non-Fiction Titles (major)

MPH Distributors (S) Pte Ltd

EP: ULTIMATE GUIDE TO PAY-PER-CLICK ADVERTISING

HBR: POWER CLUESHBR: POWER CLUES

9781599185293

PERSEUS INTERNATIONAL

S$30.92

By ENTREPENEUR PRESS

In Start Your Own Consulting Business, the experts at Entrepreneur show computer whizzes, business experts, and fundraising dynamos how to capitalize on their talents to help others achieve their business goals! Special skills are always in high demand, and this hands-on guide gives readers everything they need to know to start a successful consulting business.

Aspiring entrepreneurs discover how to get a business off the ground, position themselves as experts, attract clients, operate day to day, define their market, build a brand that gets noticed, price their service, advertise and publicize, hire a support staff, and build revenue.

Interviews with practicing consultants provide powerful insight, as do answers to frequently asked questions and an invaluable list of the top 20 consulting businesses.

EP: START YOUR OWN CONSULTING BUSINESS

By SCOTT D ANTHONY

"The first mile"--that critical time when an idea moves from concept to paper to market, the real world, where it will fly or fail, and maybe take a company with it.

It's a perilous place, with hidden traps and seemingly never-ending roadblocks that slow innovators in companies both big and small. This book is your guide through this risky terrain. Written by Innosight's Scott D. Anthony ("The Innovator's Guide to Growth," "The Little Black Book of Innovation"), "The First Mile" compiles and orders hard-won lessons for anyone given charge of an innovation initiative. Anthony details, step-by-step, the first mile's biggest challenges and shows how to overcome each one using principles based in rigorous experimentation and testing.

Integrating his unique experiences advising global giants and incubating and investing in start-ups in Singapore, India, and the United States, Anthony shares a wide range of stories and data meant to turn this once-mysterious process into a better understood and more replicable one. Practical and deeply informed, "The First Mile" is the one book you'll need to turn innovative ideas into real success stories.

HBR: FIRST MILE

9781422171769

PERSEUS INTERNATIONAL

S$38.75

Page 14: MPH May'14 Non-Fiction Titles (major)

MPH Distributors (S) Pte Ltd

EP: ULTIMATE GUIDE TO PAY-PER-CLICK ADVERTISING

9781422193501

PERSEUS INTERNATIONAL

S$38.75

HBR: POWER CLUESBy NICK MORGAN

New science on our oldest, most natural ways of influencing others. Most of our communication is unconscious. What you are actively aware of is only a tiny part of the visual and other input your brain receives.

Further, studies show that we make most of our decisions unconsciously, based on these constant inputs. We only become consciously aware of these decisions afterward, once we already start acting on them. Many may find that disturbing. But the implications for leadership are profound.

In this provocative yet practical book, communications expert Nick Morgan explores recent brain and behavioral science revelations about how humans communicate--the subtle gestures, visual cues, sounds, and signals that elicit emotion. He then goes on to show us how to shape, control, and prompt these natural, unconscious responses people have in groups, as well as how to control the unconscious mind to connect with other people powerfully and persuasively.

HBR: POWER CLUES

Page 15: MPH May'14 Non-Fiction Titles (major)

PARTNERS