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Kindly note: - Send your orders via fax at : +65 6457 0314 or contact our respective sales rep.- All Publication dates and prices are provisional and are subject to changes.- For further enquiries, please contact our sales reps.- All prices featured are in SGD, excluding GST.
NON-FICTION
FEB 2014
Major & Lead
9780007501410
HARPER UK
S$18.00
REMEMBERING WHITNEY: A MOTHER’S STORY OF LIFE, LOSS AND THE NIGHT THE MUSIC STOPPED
By CISSY HOUSTON
The definitive account of Whitney Houston's astonishing life, ground-breaking career
and tragic death - complete with never-before-seen photographs - from the only one
who truly knows the story behind the headlines: her mother, Cissy Houston. Cissy
has said little publicly about Whitney's heart-breaking death. Now, for the first time,
she opens up and shares the unbelievable story of her daughter's life, as well as her
own, and addresses Whitney's brightest and darkest moments. A legendary
Grammy Award-winning gospel singer in her own right, Cissy Houston shows how
the lessons from her own musical journey helped to shape Whitney's career - from
teaching Whitney to use her voice, to keeping her level-headed throughout her
meteoric rise to fame. With candour and respect, she sets the record straight about
Whitney, exploring both her turbulent marriage and her misunderstood struggles with
drug abuse. Cissy goes behind the tabloid headlines to show fans around the world
the true, human side of a strong, successful - yet flawed - musical icon who died
much too young. Includes a Foreword by Dionne Warwick.
9780007485703
HARPER UK
S$20.00
MPH Distributors (S) Pte Ltd
BE AWESOME: MODERN LIFE FOR MODERN LADIES
By HADLEY FREEMAN
Hadley Freeman, Guardian features writer and author of the popular 'Ask Hadley...'
column, reminds the modern lady to 'Be Awesome'. All women need to listen to Hadley.
She might just have the answers to life's trickiest questions, such as: why does the
funny girl in the film never get the guy? Can you read a women's magazine without
damaging your brain? And should you ever buy Hello Kitty knickers? Of course you
shouldn't! Why are you even asking that? With sage advice, some very helpful lists and
a killer dance routine to Patrick Swayze's 'She's Like the Wind', Hadley is here to show
you just how awesome life as a modern lady could be.
9781780576664
TRANSWORLD
S$20.00
TIME OUT OF MIND: THE LIFES OF BOB DYLAN
By IAN NELL
By the middle of the 1970s, Bob Dylan's position as the pre-eminent artist of his generation was assured. The 1975 album Blood on the Tracks seemed to prove, finally, that an uncertain
age had found its poet. Perverse or driven, Dylan refused the role. By the decade's end, the
counter-culture's poster child had embraced conservative, evangelical Christianity. Fans and critics alike were confused; many were aghast. Still the hits kept coming. Then Dylan faltered.
His instincts, formerly unerring, deserted him. In the 1980s, what had once appeared unthinkable came to pass: the 'voice of a generation' began to sound irrelevant, a tale told to
grandchildren. Yet in the autumn of 1997 something remarkable happened. Having failed to release a single new song in seven long years, Dylan put out the equivalent of two albums in
a single package. He called it Time Out of Mind. So began the renaissance, artistic and
personal, that culminated in 2012's acclaimed Tempest. In the concluding volume of his groundbreaking study, Ian Bell explores the unparalleled second act in a quintessentially
American career. It is a tale of redemption, of an act of creative will against the odds, and of a writer who refused to fade away. Time Out of Mind is the story of the latest, perhaps the last,
of the many Bob Dylans. This one might yet turn out to have been the most important of them
all.
9780007541782
HARPER UK
S$18.00
MPH Distributors (S) Pte Ltd
TRAPPED:THE TERRIFYING TRUE STORY OF ASECRET OF ABUSE
By ROSIE LEWIS
The first in a series of highly anticipated new titles from foster carer Rosie Lewis.
Phoebe, an autistic nine-year-old girl, is taken into police protection after a chance
comment to one of her teachers alerts the authorities that all might not be what it
seems in her comfortable, middle-class home. Experienced foster carer Rosie accepts
the youngster as an emergency placement knowing that her autism will represent a
challenge – not only for her but also for the rest of the family.
But after several shocking incidents of self-harming, Pica and threats to kill, it soon
becomes apparent that Phoebe’s autism may be the least of her problems.
Locked for nine years in a secret world of severe abuse, as Phoebe opens up about
her horrific past, her foster carer begins to suspect that Phoebe may not be suffering
from autism at all.
9780007452545
HARPER UK
S$18.00
TALES FROM THE SPECIAL FORCES CLUBTHE UNTOLD STORIES OF BRITAIN’S ELITE WWII WARRIORS
By SEAN RAYMENT
Stories of real-life bravery and courage-under-fire contribute to a unique and poignant record of a club created for heroes. There are just a handful of men and women alive today who served and fought with the Special Forces
during the Second World War. They are a dwindling bunch of veterans in their twilight years whose tales of heroism and daring-do will soon be lost in
time forever - yet they still regularly get together in a gentleman's club, right in the heart of London - The Special Forces Club. In ten separate and
astonishing accounts of ingenuity and heroism, former Sunday Telegraph defence correspondent Sean Rayment visits this unique group of people, and through their vivid memories, transports the reader back in time to the
dark days of the Second World War when Britain was again fighting on multiple fronts across the globe.
9780007532285
HARPER UK
S$18.00
MPH Distributors (S) Pte Ltd
LITTLE DRIFTERS: KATHLEEN’S STORY
By KATHLEEN O’ SHEA
Little Drifters: Kathleen’s Story. Little Drifters is a book about how your greatest strength can also become your greatest weakness. Kathleen and her brothers and sisters had always survived by relying on one another,
taking care of each other in times of hardship and looking out for one another when it seemed the world was against them. A large travelling Irish
family Kathleen’s early life on the road was physically challenging, but fun and full of love. Then when her parents proved unable to cope she turned to
her siblings for warmth and support as their family disintegrated around them. When their father suffered a total breakdown they were literally fending for themselves, eating out of bins and helping each other to stay
strong and survive from one day to the next in a dreadful state of neglect.
9780007525850
HARPER UK
S$20.00
THE SHIFT: THE FUTURE OF WORK IS ALREADY HERE
By LYNDA GRATTON
Work: love it or hate it, it's an all-consuming part of our society, it's changing fast, and the impact on our working lives will be extraordinary. We are now facing a revolution in the way we work. Low carbon economies, new
technology and globalisation are fundamentally transforming much of what we take for granted. Middle managers are disappearing. The working week is
collapsing. And now more than ever, our careers are governed by global forces. Why will things change so quickly? What will these changes look
like? Who will benefit and who will suffer? How do we navigate our career through these times? In 'The Shift', Professor at London Business School Lynda Gratton takes a look ground-breaking look at the five forces that will
fundamentally change the way we work in the next ten to fifteen years. Having collaborated with companies around the world for the past three
years, she has drawn up a guidebook for the future of work, instructing you how to harness specialisation, connections, enthusiasm and make the three key shifts essential for survival.
9780593072820
TRANSWORLD
S$31.00
MPH Distributors (S) Pte Ltd
THE IMPROBABILITY PRINCIPLE
By DAVID HAND
Parenting advice from French Children Don't Throw Food, now distilled into 100 short and easy tips.
In response to the enthusiastic reception of her bestselling parenting memoir French Children Don't Throw Food, Pamela Druckerman now
offers a practical handbook that distils her findings into one hundred short and straightforward tips to bring up your child a la francaise. It includes
advice about pregnancy, feeding (including meal plans and recipes from Paris creches), sleeping, manners, and more.
9780062292049
HARPER US
S$21.00
SMART PEOPLE SHOULD BUILD THINGS
By ANDREW YANG
Andrew Yang, the founder of Venture for America, offers a unique solution to our
country’s economic and social problems—our smart people should be building
things. Smart People Should Build Things offers a stark picture of the current culture
and a revolutionary model that will redirect a generation of ambitious young people to
the critical job of innovating and building new businesses.
As the Founder and CEO of Venture for America, Andrew Yang places top college
graduates in start-ups for two years in emerging U.S. cities to generate job growth
and train the next generation of entrepreneurs. He knows firsthand how our current
view of education is broken. Many college graduates aspire to finance, consulting,
law school, grad school, or medical school out of a vague desire for additional status
and progress rather than from a genuine passion or fit.
9781455577712
HACHETTE BOOK GROUP
$20.00
MPH Distributors (S) Pte Ltd
YOUNG MONEY (INTERNATIONAL): INSIDE THE HIDDEN WORLD OF WALL STREET'S POST-CRASH RECRUITS
By KEVIN ROOSE
Young Money is the story of eight first- and second-year workers at firms
like Goldman Sachs and Bank of America Merrill Lynch. It's a story about 100-hour workweeks, drug-fueled all-nighters, Harvard hedge funds,
dating mixers, Occupy protests, and top-secret fraternity parties. But it's also about the doubt and introspection that creeped into the financial
sector after 2008, and an inside look at how the crisis really, truly changed Wall Street, starting with its youngest members.Cover art to
come
9780062296238
HARP_GB
S$22.00
WHAT SHOULD WE BE WORRIED ABOUT?
By JOHN BROCKMAN
The enticing collections roll in with impressive frequency, bearing such titles as This Will Change Everything (2009), Is the Internet Changing the Way You Think? (2011), This
Will Make You Smarter (2012), Thinking (2013), and the latest, What Should We Be Worried About? Each anthology features stellar contributors from diverse fields, and all
are edited by John Brockman, the founder and CEO of Brockman Inc., a literary agency for science writers, and founder of a nonprofit foundation that supports Edge.org, a
world-renowned online science salon with the credo: “To arrive at the edge of the
world’s knowledge, seek out the most complex and sophisticated minds, put them in a room together, and have them ask each other the questions they are asking
themselves.”
9780062301857
HARPER US
S$24.00
MPH Distributors (S) Pte Ltd
SIMPSONS COMICS SHAKE-UP
By MATT GROENING
Everyone's favourite dysfunctional family is back in a brand new collection of wild and
hilarious adventures, including all-new stories featuring some of the cast's fan favourite
characters. You can join Homer Bart, Marge et al as they illuminate the relationship
between man and sofa! It's out of this universe jokes aplenty in this wonderful new
Simpsons collection.
9780007549610
HARPER UK
S$16.00
DISCOVER YOUR DESTINY WITH THE MONK WHO SOLD HIS FERRARI: THE 7 STAGES OF SELF-AWAKENING
By ROBIN SHARMA
A potent pathway to self-awakening that will help you to live your greatest life and claim the happiness, prosperity and inner peace that you deserve. From the author of the international bestseller, The Monk Who Sold His Ferrari. *
The Monk is back with a visionary new book on awakening your authentic greatness, full of fresh and exciting new lessons to stimulate your life. *
Combining Eastern wisdom with Western success principles in this deeply inspiring, yet highly practical guide, Robin Sharma offers a blueprint for living
a beautiful life, rich with joy, prosperity and lasting inner peace. * This fable follows the story of Dar Sanderson, a middle-aged human resources manager with a good job, nice home and steady income. Despite his
apparent success, Dar is deeply unhappy, realising that his good life is keeping him from his best life. After encountering the Monk, he embarks on a
6-month odyssey to discover his authentic self and reclaim the life of his dreams. Along the way he learns the 7 stages every person must choose to walk if they wish to seek a life of lasting happiness and personal freedom. *
Robin Sharma is renowned for his captivating story-telling, which has earned him fans including the master of spiritual fiction Paulo Coelho.
9780007491742
HARPER UK
S$20.00
MPH Distributors (S) Pte Ltd
KILLING US SOFTLY:THE SENSE AND NONSENSE OF ALTERNATIVE MEDICINE
By DR PAUL OFFITMore people than ever are using alternative medicine. But, as expert Dr Paul Offit explains, these untested therapies are ineffective, expensive and even deadly.
Now that homeopathic remedies are offered on the NHS, it’s clear that
various therapies once considered alternative or complementary, have become mainstream – prescribed to burn fat, shrink prostates, alleviate
colds, reduce stress, eliminate pain and prevent cancer. At the same time, uptake of effective vaccines such as MMR has fallen – a disturbing trend which, in the case of the MMR, has lead to a sharp rise in the number of
measles cases.
In ‘Killing Us Softly’ Paul Offit reveals, alternative medicine – an unregulated industry under no obligation to prove its claims or admit its risks – can actually be very harmful.
MPH Distributors (S) Pte Ltd
9780007549627
HARPER UK
S$16.00
LEADERSHIP WISDOM FROM THE MONK WHO SOLD HIS FERRARI: THE 8 RITUALS FOR BEST LEADERS
By ROBIN SHARMAIn this eagerly awaited sequel to the international bestseller The Monk Who Sold His Ferrari, world renowned leadership guru Robin Sharma will
teach you how to restore trust, commitment and belief within your organisation, while simultaneously changing the way you live your life in the process. A practical guide to visionary leadership and an inspiring
fable, Leadership Wisdom is the true sequal to the international bestseller The Monk Who Sold His Ferrari. It follows the story of Peter Franklin, a
frustrated owner of a struggling digital software company. Just as things start to seem hopeless for Peter, a young monk appears at his door, offering sure-fire advice on how to turn the fate of his business around.
Peter is astonished to learn that the monk is in fact his long-lost friend Julian Mantle, returned from his extraordinary Indian odyssey and ready to
share his timeless wisdom for visionary leadership. Expressed in an easy-to-use eight step system of practical lessons, this inspiring and illuminating
parable will teach you, amongst other things, how to: * Create team focus and unity * Increase profitability and efficiency * Be creative and innovative under pressure * Inspire and develop your team * Touch people's lives in a
positive way
MPH Distributors (S) Pte Ltd
9780007549634
HARPER UK
S$16.00
FAMILY WISDOM FROM THE MONK WHO SOLD HIS FERRARI
By ROBIN SHARMA
An absorbing, insightful story from Robin Sharma, bestselling author and internationally-renowned life coach, which unfolds the secrets to living a loving, successful and fulfilled life. Catherine, a top businesswoman with a
young family, is the sister of Julian Mantle, the Monk Who Sold His Ferrari. After being involved in a life-threatening accident, Catherine realises that,
regardless of how high she has risen in the business world - and of her achievements and accolades - her family is the most important thing in her
life. Through a series of conversations with her brother, Catherine learns how to reset the focus of her life onto her family - and how living with that culture engenders business success too. Catherine's story takes us on a
journey towards being an individual who leads a meaningful life; a stable, reliable and a loving centre around which family and friends revolve.
Through her eyes, you'll learn: * The importance of setting goals in life for ourselves and our children * How to form bonds of trust with our loved ones * The value of truly nourishing our relationships * How to slow down in life
and value our time * How to live positively and truthfully every day This is a charming and inspiring tale about the positive effect that one individual can
have on the lives of everyone around them.
MPH Distributors (S) Pte Ltd
MPH Distributors (S) Pte Ltd
978000749603
HARPER UK
S$16.00
LIFE LESSON FROM THE MONK WHO SOLD HIS FERRARI
By ROBIN SHARMA
101 inspirational lessons on how to achieve true happiness, find fulfilmentand live peacefully and meaningfully every day, from Robin Sharma,
leading life coach and author of the multi-million-copy bestseller The Monk Who Sold His Ferrari. How can one achieve true happiness? Is it possible to live with joy, passion and purpose every day? It is, and this potent book
- with its powerful life lessons and profound wisdom - can show you how. Here Robin Sharma, one of the world's leading life teachers and
bestselling authors, takes you on a journey towards a new way of living, allowing you to re-purpose your time to make every day meaningful.
Offering simple solutions to life's most frustrating challenges, this is a guide to rebalancing the conflicting forces in your life. Its lessons include: * How to discover your calling * How to see your troubles as blessings *
How to enjoy the path - not just the rewards * How to live fully, so you can die happy This is a truly remarkable book that you will treasure for a
lifetime.
MPH Distributors (S) Pte Ltd
9780007549597
HARPER UK
S$16.00
THE SECRET LETTERS OF THE MONK WHO SOLD HIS FERRARI
By ROBIN SHARMA
The much-anticipated new book in the number 1 bestselling Monk series, a compelling and timely fable about living your best life in these complex times Published in over 46 languages, with more than five million copies
sold, The Monk Who Sold His Ferrari has touched people around the world. Published to coincide with the fifteenth anniversary of the very first
The Monk Who Sold His Ferrari book, Robin Sharma has written a powerful and moving fable that will resonate with readers now and for years to come. When the now-famous character of Julian Mantle falls ill,
he sends his nephew on an international adventure to retrieve Julian's mementoes and secret letters-writings that reflect what Julian has learned
over many years about living a remarkable life, a collection that may become his legacy. A moving and fascinating journey from the Bosphorus
River in Turkey to a remote fishing community in India to the catacombs of Paris, The Secret Letters of the Monk Who Sold His Ferrari offers transformational lessons for happiness and true success and shows
readers how to live an authentic and meaningful life.
MPH Distributors (S) Pte Ltd
MPH Distributors (S) Pte Ltd
9780316277440
HACHETTE BOOK GROUP
S$24.00
OPERATION PAPERCLIP: THE SECRET INTELLIGENCE PROGRAM TO BRING NAZI SCIENTISTS TO AMERICA
By ANNIE JACOBSEN
The explosive, dark secrets behind America's post-WWII science programs from
the author of the New York Times bestseller Area 51. In the chaos following WWII,
some of the greatest spoils of Germany's resources were the Third Reich's
scientific minds. The U.S. government secretly decided that the value of these
former Nazis' knowledge outweighed their crimes and began a covert operation
code-named Paperclip to allow them to work in the U.S. without the public's full
knowledge. Drawing on exclusive interviews with dozens of Paperclip family
members, colleagues, and interrogators, and with access to German archival
documents (including papers made available to her by direct descendants of the
Third Reich's ranking members), files obtained through the Freedom of
Information Act, and lost dossiers discovered at the National Archives and Harvard
University, Annie Jacobsen follows more than a dozen German scientists through
their postwar lives and into one of the most complex, nefarious, and jealously
guarded government secrets of the 20th century.
9780544264083
TRANSWORLD
S$28.00
THE PERFECT THEORY : A CENTURY OF GENIUSES AND THE BATTLE OF GENERAL RELATIVITY
By PEDRO G. FERREIRA
Albert Einstein's General Theory of Relativity is possibly the most perfect
intellectual achievement in modern physics. Anything that involves gravity, the
force that powers everything on the largest, hottest or densest of scales, can be
explained by it.
From the moment Einstein first proposed the theory in 1915, it was received with
enthusiasm yet also with tremendous resistance, and for the following ninety years
was the source of a series of feuds, vendettas, ideological battles and international
collaborations featuring a colourful cast of characters.
A gripping, colourfully told story, A Perfect Theory entangles itself with the
flashpoints of modern history. In this first complete popular history of the theory,
Pedro G. Ferreira shows how the theory has informed our understanding of
exactly what the universe is made of and how much is still undiscovered: from the
work of the giant telescopes in the deserts of Chile to the way in which the latest
work on black holes is providing a fresh, new perspective on what space and time
are truly made of. As we near the first centenary of Einstein's iconic theory,
scientists the world over are wondering once again if we have reached the limits of
the theory and just how much of the universe's future it can explain.
Cover art to come
9781455573455
SIMON & SCHUSTER
S$23.32
RUSSIANS : THE PEOPLE BEHIND THE POWER
By GREGORY FEIFERFrom former NPR Moscow correspondent Gregory Feifer comes an incisive
portrait that draws on vivid personal stories to portray the forces that have
shaped the Russian character for centuries-and continue to do so today.
RUSSIANS explores the seeming paradoxes of life in Russia by unraveling the
nature of its people: what is it in their history, their desires, and their conception of
themselves that makes them baffling to the West? Using the insights of his decade
as a journalist in Russia, Feifer corrects pervasive misconceptions by showing that
much of what appears inexplicable about the country is logical when seen from the
inside. He gets to the heart of why the world's leading energy producer continues
to exasperate many in the international community. And he makes clear why
President Vladimir Putin remains popular even as the gap widens between the
super-rich and the great majority of poor.
Traversing the world's largest country from the violent North Caucasus to Arctic
Siberia, Feifer conducted hundreds of intimate conversations about everything
from sex and vodka to Russia's complex relationship with the world. From
fabulously wealthy oligarchs to the destitute elderly babushki who beg in Moscow's
streets, he tells the story of a society bursting with vitality under a leadership
rooted in tradition and often on the edge of collapse despite its authoritarian
power.
9781455577750
HACHETTE BOOK GROUP
S$25.00
THE GOD OF YES : HOW FAITH MAKE ALL THINGS NEW
By JUD WILHITE
The Christian life is often defined as "no." What starts with a desire to reject destructive things morphs into a "no" to people, enjoyment, laughter, pleasure, success, and ultimately life itself. Before we know it, we've reduced the Christian faith to a huge rejection of just about everything God has created. Is it any wonder why many in our culture think of Christianity and "no" comes to mind. We need perspective. We need more than just "no." We need to experience a divine "yes" to all of life as a gift from God. Ecclesiastes, through Solomon's journals, gives us a huge dose of reality. Solomon's entire experience is a counterintuitive "yes" to God and every aspect of life. It provides a framework for a faith that squares off with reality and finds it infused with meaning. God of Yes will explore this counterintuitive approach and provide clear application on how faith can infuse meaning to the monotony of everyday life. It will flip Ecclesiastes upside down to show that it is actually affirming life in all of its parts with God at the centre. It will challenge the reader that his or her life can look different even if nothing changes externally.
MPH Distributors (S) Pte Ltd
Cover art to come
Cover art to come
MPH Distributors (S) Pte Ltd
9781455549511
HACHETTE BOOK GROUP
S$23.00
HOME RUN: LEARN GOD’S GAME PLAN FOR LIFE AND LEADERSHIP
By KEVIN MYERSHOME RUN is the story of Kevin Myers, a Christian leader who found himself hitting
walls in his personal and professional life as the high expectations he had for a
church plant spiraled into a train wreck for five years. Through a season of
brokenness, the discovery of God's pattern for living, and the mentoring of John
Maxwell, Kevin turned around his life and leadership. God taught Kevin that he was
living his life backwards. He discovered a biblical pattern for living, which
transformed his life, leadership, and relationships. Only then did the church start
growing. Now he and John are teaching others what Kevin learned so that readers
can also apply the lessons and live life to the fullest as Jesus promised in John
10:10. Using a baseball diamond as an analogy for living by God's pattern, Kevin
teaches an idea that's simple enough to communicate to a child, yet has enough
depth to carry the truths to adults. Each base on a baseball diamond represents
God's desired pattern for life: Connection with God, Character, Community, and
Competence. The breakdown occurs because most people run the bases
backwards. In our performance-based culture, they run straight to third base
(Competence), focusing on performance to the detriment of relationships, character,
and their connection with God.
MPH Distributors (S) Pte Ltd
9781422144152
PERSEUS INTERNATIONAL
S$54.25
HBR: CAN CHINA LEAD?
By KIRBY ABRAMI
In this thought-provoking book, noted China experts from Harvard Business School and the Wharton School assert that while China has experienced remarkable economic growth in recent decades (nearly 10 percent for more
than thirty years), it now faces major challenges—tests that could shift the country’s political and economic trajectory.
A lack of accountability, transparency, and ease of operating in China—
combined with growing evidence of high-level corruption—has made domestic and foreign businesspeople increasingly wary of the “China model.” These issues have deep roots in Chinese history and the country’s
political system.
MPH Distributors (S) Pte Ltd
9781422191903
PERSEUS
INTERNATIONAL
S$43.40
HBR: THE MOMENT OF CLARITY
By RASMUSSE MADSBJERGBusinesses need a new type of problem solving. Why? Because theyare getting people wrong.
Traditional problem-solving methods taught in business schools serve us well for some of the everyday challenges of business, but they tend to be
ineffective with problems involving a high degree of uncertainty. Why? Because, more often than not, these tools are based on a flawed model of
human behavior. And that flawed model is the invisible scaffolding that supports our surveys, our focus groups, our R&D, and much of our long-term strategic planning.
In The Moment of Clarity, Christian Madsbjerg and Mikkel Rasmussen
examine the business world’s assumptions about human behavior and show how these assumptions can lead businesses off track. But the authors chart a way forward. Using theories and tools from the human sciences—
anthropology, sociology, philosophy, and psychology—The Moment of Clarity introduces a practical framework called sensemaking. Sensemaking’s
nonlinear problem-solving approach gives executives a better way to understand business challenges involving shifts in human behavior.
MPH Distributors (S) Pte Ltd
MPH Distributors (S) Pte Ltd
9781422168165
PERSEUS INTERNATIONAL
S$46.50
BIG DATA AT WORK:DISPELLING THE MYTHS, UNCOVERING THE OPPORTUNITIES
By THOMAS H. DAVENPORTFrom the author of the bestselling Competing on Analytics: How to make big data work for your company.
We know companies are awash in data; and we know mining and using this
data in the right way can turn a mediocre company into a winning one. So how, as a leader, do you make that happen?
In Big Data at Work, Tom Davenport gives managers a concise, nontechnicaloverview of big data and explains how to exploit the new opportunities it
creates. He describes how big and small companies in a variety of industries are already achieving this potential, and he shares a new framework for developing a strategy that managers can put to immediate use.