What’s Up in SEO Land? Observations and curious happenings from Nov + Dec 2011 Rand Fishkin | CEO http://bit.ly/mozcationsea2011
What’s Up in SEO Land?Observations and curious happenings from Nov + Dec 2011
Rand Fishkin | CEO
http://bit.ly/mozcationsea2011
1) Advertising Gone Too Far?
Whoa. That’s a Lot of Vertical Ad Space.
https://www.google.com/search?q=credit+card+offers
Those Are Some Aggressive Ads!
https://www.google.com/search?q=led+tvs
Privacy? Ack!
If Your Keyword Referrals Fluctuate, Look at:
Rankings Drop Seasonal Fluctuation
Changes to Auto-Suggest
Query VolumeYour Performance SERP Changes
Snippet Changes
Brand Sentiment
Verticals
Advertising Blocks
Visual Changes
Demand Shifts
Rankings vs. Visits in the Moz Web App
2) Rich Snippet Changes
No More Whitelisting?
http://yoast.com/rich-snippets-everywhere/
Single Reviews as Snippets
Note the review given by Jsoczka
Rel Author + Rich Snippets
https://www.google.com/search?q=samsung+series+9
16 reviews
4 reviews
One dude’s review?
3) Video in SERPs
Whoa. Video is Everywhere…
https://www.google.com/search?q=police+slog
Whoa. Video is Everywhere…
http://www.smallbusinesssem.com/it-should-be-harder-to-rank-in-googles-universal-results-than-this/5164/
Not actually a video
4) Keyword Data
There’s a Lot of Not Provided
http://www.seomoz.org/blog/quantifying-googles-keyword-referral-data-shutdown
23.4% of visits are (not provided); up from 18.34% the 1st 2 weeks of Nov.
Dick Move!
http://www.everywhereist.com/category/dick-move/
5) Bing vs. Google
Relevancy starts with the long tail
http://www.reddit.com/r/pics/comments/l80eb/why_i_use_google_a_comparison_vs_bing_yahoo/
Bing = keyword matching
http://www.bing.com/search?q=%2bthat+movie+where+those+two+guys+look+for+the+hamburgers
Google = deeper connections
http://www.google.com/search?q=that+movie+where+those+two+guys+look+for+the+hamburgers
SEOs Need to Think “Relevant,” Not Just “Keywords”
http://www.seomoz.org/blog/advanced-onpage-optimization-whiteboard-friday
6) SEO Tip: Be a Brand
Brand Domain Names Get Clicks
http://ilpubs.stanford.edu:8090/1021/1/wsdm12-domain-bias.pdf
Brands Get Preferential Visibility
https://www.google.com/search?q=thin+laptops
These clearly bias to well-known brands
But brand also extends to SERP rankings
Brands Get Local Bias, Too
https://www.google.com/search?q=seattle+pizza
Who’s Under This Blue Box?
Brands Get Local Bias, Too
https://www.google.com/search?q=seattle+pizza
Happy Mozcation! Let’s do some Q+A
@randfish
www.seomoz.org/blog
http://bit.ly/mozcationsea2011