Moving Your Audience Through Their Purchase Path By Justin Freid

#SMX #33C @justin_freid

Finding The Optimal Channel Sequence

Moving Your Audience

Through Their Purchase Path

#SMX #33C @justin_freid

•  Justin  Freid  •  @justin_freid  •  Vice  President  Of  Emerging  

Media  At  CMI/Compas  •  SEO,  SEM  and  Social  

#SMX #33C @justin_freid

Each User Has Their Own Path

#SMX #33C @justin_freid

What Matters To Your Business, May Not Matter To Someone Else’s

#SMX #33C @justin_freid

Each Channel Plays A Unique Role

#SMX #33C @justin_freid

Its Our Job To Move Them Along Their Path

#SMX #33C @justin_freid

What Your Marketing Is Doing Now

#SMX #33C @justin_freid

What It Should Be Doing

#SMX #33C @justin_freid

You Need To Knock These Down

#SMX #33C @justin_freid

Where Do You Start?

#SMX #33C @justin_freid

Step 1: Understand Your Conversion Path

#SMX #33C @justin_freid

Step 2: Understand Your Audience

#SMX #33C @justin_freid

Step 3: Understand Your Audience’s Media Consumption Behaviors

#SMX #33C @justin_freid

Step 4: How Can Your Marketing Effect The Purchase Path?

#SMX #33C @justin_freid

Step 5: Determine The Optimal Paths

#SMX #33C @justin_freid

5 Ways To Optimize Your Conversion Path

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Understand Intent

#SMX #33C @justin_freid

If Content Is King, Context Is Queen

#SMX #33C @justin_freid

Your Creative Should Adapt To The Situation

#SMX #33C @justin_freid

Understand Each Customers Value

#SMX #33C @justin_freid

Understand The User’s Place In Their Path

#SMX #33C @justin_freid

Understand The User’s Place In Their Path

It’s Our Jobs As Marketers To Move Targets Along Their Path

#SMX #33C @justin_freid

SEE YOU AT THE NEXT #SMX

THANK YOU!