Jan 10, 2016
Is 2008 the year of location? *• The ability to acquire the location of a
person is becoming mainstream• The iPhone effect• Profile generation is becoming a unique
proposition
Location• Longitude, Latitude, Speed, Direction and Altitude
• Buddy Finders• Local Browsing/Search• Asset Tracking• Find my child• Navigation
• Your location is more than a number…
Developing on the mobile
•J2ME – Ability to run on lots of handsets
•S60 – Mid – High end
•S40 – Developing Countries
• iPhone – Be cooool!
•Blackberry – The Enterprise
•Windows Mobile – 12%
Location on the mobile• CELL ID
• GPS
• Operator Assisted
• WiFi Fingerprinting
CELL ID
Each network cell is assigned and ID
CELL IDs are unique and maintained (and changed) by the MNO
Useful for bookmarking services
Using CELL ID with real location can be useful
GPS
Cost of GPS chips greatly reduced
Lots of mid-high end phones include GPS
Mobile navigation systems now viable (and most popular)
Manufacturers usually provide SDK access
Not that useful indoors though! 15
19
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Operator Assisted
• Ability to get location access across most networks through aggregators
• Strict process to be able to access location
• Not that accurate (100M – 2000M)
• UK “triangulation” is not triangulation
• High Cost per lookup
Skyhook
CELL ID, WiFi and GPS
XPS
Self healing database
Granularity increases as the system is used more
iPhone location provider
Limited distribution
Location Providers
The MNO
MX Telecom/iTagg
Skyhook
Future Nokia API
Sony Ericsson
OpenCellID/Navizon
Privacy
• API calls are usually restricted
• Network acquisition is restricted
• You don’t always have to be accurate
• Location is very personal
• Let the end user know how their location is being used
Mapping
• Excellent examples from Yahoo! And Google
• People are used to visualising location via maps
• Nokia Maps is very successful
• Developer access is difficult
Getting Map data
Source data is licensed out by Teleatlas and Navteq
Territory pricing and coverage
Some hacks have been successful - MGmaps
Price is in 10’s of thousands per year
The difficulty of being an aggregator
Yahoo! Map Image API
http://local.yahooapis.com/MapsService/V1/mapImage?appid=myapikey&longitude=0.05&latitude=51.5&image_width=320&image_height=240&zoom=12
Getting the tile location
<Result>
http://gws.maps.yahoo.com/mapimage?MAPDATA=8Z8wped6wXWCiOAsIjnwUKLbMhPVbCoQ6JDLHQzxjKI43Ol1yV_R91BqMW2iaH_DsVmFvJBHRzPdbTeXZQ7QTLJ_LCXhW_WfjZk94iEDERqpTYCHw8FE0UfTG3lvwBGPUggmzSx0jMjpq.gPw8tkyIY-&mvt=m?cltype=onnetwork&.intl=us
</Result>
Tada!