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THEORIES OF
MOTIVATION
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WHAT IS MOTIVATION ?
Willingness to do work as a result ofunsatised need is called Motivation
It is the energy that gives you the strength to
get up and keep going even when things arenot going your way
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THEORIES OF
MOTIVATION Maslows
Hierarchy ofNeeds
Conten
tTheory
lderfers !"#TheoryContent
Theory
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MASLOWS THEORY OFMOTIVATION
Hierarchy of Needs
We each have a hierarchy of needs thatranges fro$ %lower& to %higher&' s lowerneeds are fullled there is a tendency forother( higher needs to e$erge'
Maslows theory $aintains that a persondoes not feel a higher need until the needs ofthe current level have )een satised'
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SelfActali!atio"
E#o Needs
Social Needs
Safety Needs
$hysiolo#icalNeeds
MASLOWS THEORY OFMOTIVATION
Hierarchy of Needs
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$hysiolo#ical Needs%*rovide a$ple )reaks for lunch( pay salaries thatallow workers to )uy lifes essentials'
Safety Needs%*rovide a working environ$ent which is safe(relative +o) security ( and freedo$ fro$ threats'
Social Needs%#enerate a feeling of acceptance( )elonging )yreinforcing tea$ dyna$ics'
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E#o Needs%"ecogni,e achieve$ents( assign i$portantpro+ects( and provide status to $ake e$ployeesfeel valued and appreciated'
Self&Actali!atio" %-.er Challenging and $eaningful workassign$ent which ena)le innovation( creativity(
and progress accordingly to long/ter$ goals'
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AL'ERFERS ER(
THEORY theory of hu$an Motivation that focuses on
three groups of needs that for$ a hierarchy 0
!1istence Needs
"elatedness Needs
#rowth Needs
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AL'ERFERS ER( THEORY
(ROWTH
RELATE'NESS
E)ISTEN*E
SelfActali!ati
o"
E#o Needs
SocialNeeds
SafetyNeeds
$hysiolo#ical Needs
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E+iste"ce Needs%*roviding the )asic re2uire$ents for $ateriale1istence( such as physiological and safety needs'
Related"ess Needs% need that focuses on the desire to esta)lish and$aintain interpersonal relationships with fa$ily(friends( co/workers and e$ployers
Interact with other people( receive pu)licrecognition( and feel secure around people''
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(ro,th Needs%These need are a)out the fulll$ent of desire to)e creative( productive and to co$plete$eaningful tasks'
These need are all a)out )y personaldevelop$ent' In a work conte1t a persons +o)(career( or profession can provide a signicant
satisfaction o f growth needs'
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TheE"d