Morrissey – This Charming Man – Final exam

Eine Abschlussarbeit von

01

This boxset is a tribute to the british singer MORRISSEY. In 1982 he startet his career

as hefounded the band The Smiths.

The Smiths became one of the most influential rock / popbands of the 80ies. When they split in 1987,

MORRISSEY continued as a soloartist. Now in 2012 we celebrate

30 years of MORRISSEY on stage.

This final exam work for university of the german based designer Tobias Tietchen

is a homage to the musical output that MORRISSEY produced over the last three decades.

It's content are several products that show the developpement, influence and effect that

MORRISSEY spread with his music, lyrics and look.

There are 4 double lp’s that contain the 80 greatest hits of MORRISSEY from 1982 to 2012

a unique photobook and various postcards give you an overview about the last 30 years.

To make this handmade box even more special and unique,

the Hamburg (Ger) based fashion label Ethel Vaughn offered me an official cooperation

for this boxset. In the second part of this box you will find a MORRISSEY outfit.

A handmade shirt by Ethel Vaughn, hair dressing pomade, glasses and

gladiolus bulbs. All these are items and accessoirs that MORRISSEY used in the last 30 years

and that confirm his special style and look.

Through this box, especially on the records you will find a young lovecouple.

I invented this two characters and named them Hector & Jeane

(from the songs “First of the gang” and “Jeane”). The idea is, that Hector and Jeane

tell a lovestory, that is expressed through MORRISSEY’s lyrics and songs, that are often very

emotional end malencholic. To give it all a reason I created this “MORRISSEY outfit”

in case to combine MORRISSEY’s music with the male character Hector.

<< foreword / idea

< overallview of the boxset

> closed box / presentationfolder

02

< box in post parcel

> parcel

03

04

<< screenprint on box ( detail )

< closed box

> open box ( 1st floor )

05

06

<< postcard packaging ( detail ) / postcards / open postcard packaging

< postcards overview

> black postcards of Morrissey's timeout 1998 – 2002

07

< credit poster

> credit poster ( detail )

>> bookcover with gold stamping / bookpages ( extract out of 64 pages )

08

09

10

<< bookpages ( extract out of 64 pages )

< bookpages ( extract out of 64 pages )

11

12

<< newspapercover / newspaperpages 02 – 05

< newspaperpages 06 – 09

> newspaperpages 10 – 11

>> illustrations ( detail )

13

14

15

16

17

18

19

20

<<<< recordsleeves

<<< recordcover ( detail )

<< recordbacks ( detail )

< recordsleeves inside

21

< vinylsleeve

> vinyl ( detail )

22

23

24

<<< recordposters

<< recordposters ( detail )

< recordposters ( detail )

25

< open box ( 2nd floor )

> open box ( 2nd floor ) / ( detail )

26

< 2nd floor cover sheet ( detail )

> shirtlabel ( detail )

27

< shirt with label / shirtlabel open

>> gladiolus bulbs packaging

>>> gladiolus bulbs packaging ( detail ) / hair dressing pamade packaging

28

29

30

<< hair dressing pomade ( detail )

< eyeglasses packaging

> eyeglasses packaging ( detail ) / cleaning cloth

31

> Imagefilm “Hector & Jeane”

Hector and Jeane are the two characters who

tell their lovestory over the four records that

are includedin this box.

The four chapters tell a short dramaturgy

that should expresses the feelings and emotions

that Morrissey's music consists of.

32

> logotypes / color spectrum

< round labels / lines

> form elements

< logotypes / form elements

> form elements

>> ethel vaughn logotypes / form elements

< facebook screen

> tumblr screen

37

< megalight poster

> citylight collumn poster / citylight poster

>> smartphone app

38

> Smartphoneapp “This Charming Man ”

With this app you can vote your favourite setlist out of

30 years Morrissey / The Smiths.

Furthermore you have the chance to win tickets for a

special anniversairyshow where the best ratet songs

will be performed live.

39

> Imagefilm “Morrissey 1982 – 2012”

This is a short imagefilm, that should summerize the

atmosphere that Morrissey created over the last three

decades.

It starts off with a statement of a fan towards Morrissey

and his music and also contains a stunning live shot

of the song “There's a light that never goes out”.

40

41

<< ticket packaging / setlist ( detail )

< tickets ( detail )

42

I would like to thank everyone who supported me through this

six months of hard work. I’ve learned a lot and it was very

exciting to build up such a extensive product out of nothing.

But everything you see here wouldn’t be here without

the following:

woodbox – Jascha Neumann

silkprint on woodbox – Blackinkpress Berlin

printed products – Dunz & Wolff

photos of hector & Jeane – Lichtenberg

hair and make-up – Alina Schmidt

Jeane – Luisa Richter

Hector – Julian Reik

assistant – Timo Stelling

attire – Ethel Vaughn

location – Metro Safari Locations

newspaper – Newspaperclub

book – Buchbinderei Begemann

a very special THANK YOU to

my friends, family and Sarah!

www.morrisseythischarmingman.tumblr.comwww.tobiastietchen.de

www.facebook.com/tobiastietchen