Brian Morrissey

Page 1 <img data-url='document/brian-morrissey.html?page=1' data-page='1' class='cut-thumb lazyload' alt='Page 1: Brian Morrissey' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061218/54b72b534a79591b2d8b45e1/html5/thumbnails/1.jpg' width='140' height='200' /> Social Media Marketing Myths

Brian Morrissey

Digital Editor, Adweek

Page 2 <img data-url='document/brian-morrissey.html?page=2' data-page='2' class='cut-thumb lazyload' alt='Page 2: Brian Morrissey' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061218/54b72b534a79591b2d8b45e1/html5/thumbnails/2.jpg' width='140' height='200' /> It’s Free!

Page 3 <img data-url='document/brian-morrissey.html?page=3' data-page='3' class='cut-thumb lazyload' alt='Page 3: Brian Morrissey' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061218/54b72b534a79591b2d8b45e1/html5/thumbnails/3.jpg' width='140' height='200' /> Page 4 <img data-url='document/brian-morrissey.html?page=4' data-page='4' class='cut-thumb lazyload' alt='Page 4: Brian Morrissey' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061218/54b72b534a79591b2d8b45e1/html5/thumbnails/4.jpg' width='140' height='200' /> Let’s Talk About Me

Page 5 <img data-url='document/brian-morrissey.html?page=5' data-page='5' class='cut-thumb lazyload' alt='Page 5: Brian Morrissey' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061218/54b72b534a79591b2d8b45e1/html5/thumbnails/5.jpg' width='140' height='200' /> Page 6 <img data-url='document/brian-morrissey.html?page=6' data-page='6' class='cut-thumb lazyload' alt='Page 6: Brian Morrissey' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061218/54b72b534a79591b2d8b45e1/html5/thumbnails/6.jpg' width='140' height='200' /> Listen, Don’t Sell

Page 7 <img data-url='document/brian-morrissey.html?page=7' data-page='7' class='cut-thumb lazyload' alt='Page 7: Brian Morrissey' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061218/54b72b534a79591b2d8b45e1/html5/thumbnails/7.jpg' width='140' height='200' /> Page 8 <img data-url='document/brian-morrissey.html?page=8' data-page='8' class='cut-thumb lazyload' alt='Page 8: Brian Morrissey' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061218/54b72b534a79591b2d8b45e1/html5/thumbnails/8.jpg' width='140' height='200' /> React Fast

Page 9 <img data-url='document/brian-morrissey.html?page=9' data-page='9' class='cut-thumb lazyload' alt='Page 9: Brian Morrissey' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061218/54b72b534a79591b2d8b45e1/html5/thumbnails/9.jpg' width='140' height='200' /> Page 10 <img data-url='document/brian-morrissey.html?page=10' data-page='10' class='cut-thumb lazyload' alt='Page 10: Brian Morrissey' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061218/54b72b534a79591b2d8b45e1/html5/thumbnails/10.jpg' width='140' height='200' /> Brands Must Give Up Control

Page 11 <img data-url='document/brian-morrissey.html?page=11' data-page='11' class='cut-thumb lazyload' alt='Page 11: Brian Morrissey' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061218/54b72b534a79591b2d8b45e1/html5/thumbnails/11.jpg' width='140' height='200' /> Page 12 <img data-url='document/brian-morrissey.html?page=12' data-page='12' class='cut-thumb lazyload' alt='Page 12: Brian Morrissey' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061218/54b72b534a79591b2d8b45e1/html5/thumbnails/12.jpg' width='140' height='200' /> Authenticity rules

Page 13 <img data-url='document/brian-morrissey.html?page=13' data-page='13' class='cut-thumb lazyload' alt='Page 13: Brian Morrissey' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061218/54b72b534a79591b2d8b45e1/html5/thumbnails/13.jpg' width='140' height='200' /> Page 14 <img data-url='document/brian-morrissey.html?page=14' data-page='14' class='cut-thumb lazyload' alt='Page 14: Brian Morrissey' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061218/54b72b534a79591b2d8b45e1/html5/thumbnails/14.jpg' width='140' height='200' /> Brands Must Commit

Page 15 <img data-url='document/brian-morrissey.html?page=15' data-page='15' class='cut-thumb lazyload' alt='Page 15: Brian Morrissey' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061218/54b72b534a79591b2d8b45e1/html5/thumbnails/15.jpg' width='140' height='200' /> Page 16 <img data-url='document/brian-morrissey.html?page=16' data-page='16' class='cut-thumb lazyload' alt='Page 16: Brian Morrissey' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061218/54b72b534a79591b2d8b45e1/html5/thumbnails/16.jpg' width='140' height='200' /> Scale Doesn’t Matter

Page 17 <img data-url='document/brian-morrissey.html?page=17' data-page='17' class='cut-thumb lazyload' alt='Page 17: Brian Morrissey' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061218/54b72b534a79591b2d8b45e1/html5/thumbnails/17.jpg' width='140' height='200' /> Page 18 <img data-url='document/brian-morrissey.html?page=18' data-page='18' class='cut-thumb lazyload' alt='Page 18: Brian Morrissey' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061218/54b72b534a79591b2d8b45e1/html5/thumbnails/18.jpg' width='140' height='200' /> The 30-Second Spot is Dead

Page 19 <img data-url='document/brian-morrissey.html?page=19' data-page='19' class='cut-thumb lazyload' alt='Page 19: Brian Morrissey' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061218/54b72b534a79591b2d8b45e1/html5/thumbnails/19.jpg' width='140' height='200' /> Page 20 <img data-url='document/brian-morrissey.html?page=20' data-page='20' class='cut-thumb lazyload' alt='Page 20: Brian Morrissey' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061218/54b72b534a79591b2d8b45e1/html5/thumbnails/20.jpg' width='140' height='200' /> You Can’t Buy Friends

Page 21 <img data-url='document/brian-morrissey.html?page=21' data-page='21' class='cut-thumb lazyload' alt='Page 21: Brian Morrissey' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061218/54b72b534a79591b2d8b45e1/html5/thumbnails/21.jpg' width='140' height='200' /> Page 22 <img data-url='document/brian-morrissey.html?page=22' data-page='22' class='cut-thumb lazyload' alt='Page 22: Brian Morrissey' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061218/54b72b534a79591b2d8b45e1/html5/thumbnails/22.jpg' width='140' height='200' /> Thanks

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Brian Morrissey

Business

scale doesnt matter

authenticity rules