MORE Ppt-harshad More

8/8/2019 MORE Ppt-harshad More

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Presented by

Harshad More


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IntroductionMore is Juhu first large format, specialist retail chain for

consumer durables & electronics.

More not only gives you a world-class shopping experience, butalso backs it with great after-sales service.

Sound and knowledgeable advice from well-trained advisors to

help you make informed.


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To constantly monitor international developments inelectronic products and initiate efforts to source them to meet

present and emerging requirements in the market.

To delight and deliver beyond the expectations of theconsumers.

To continuously enhance the competency level of personnel

through training and motivation, to expand the sales andnetwork to serve a larger segment of consumers and to

render the best after-sales service possible.


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To offer the most technologically advanced, reliable andGreener electronic products and related services of the highestquality to individual and institutional consumers in the

country and make these products and services available at themost fair and competitive prices.

Creating and sustaining the long-term goodwill of theconsuming public.


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Short Term ObjectivesTo promote and deliver energy efficient greener products to

consumers.

To differentiate from the competitors with superior productquality, service and unmatched shopping experience.

To Increase the awareness of the store in the region.

To satisfy the unmet needs of the customers.


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Long Term ObjectivesTo become a market leader through:

Increased customer loyalty

Exceeding customer expectationsSupreme Vendor relations

To expand to other potential areas.

Drive the society towards a more greener environment whichwould lead towards the upliftment and wellbeing of the society


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Brand Image If service wasn't important.

If technology wasn't complex.

If variety wasn't confusing

We would have no reason to be in business.

We help you buy.


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Location


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LocationAccessible by all modes of transport and easily travelled fromSantacruz, Vile Parle & Andheri stations.

Hugely dominated by higher middle class of the society.

Value for money is negligible, the only things that matter areambience, service levels and product quality.

Popular hangout for all classes of people in the form of Juhubeach.

A shoppers paradise, thereby making it a highly visitedlocality for the elites of the social class.


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Lap Home Appliances(5000 sq ft)

Entrance

Laptops &Desktop

(2000 sq ft)

Mobiles(3000 sq ft)

Music System(4000 sq ft)

Cashier Area(500 sq ft)

Storage Room(4000 sq ft)

Parking Area(1500 sq ft)


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Company & their product


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Products


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Action PlanInterior designing of showroom will commence on o5 sep 2010.

Inauguration of showroom will be done by Sachin Tendulkar.

Start of Recruitment procedure from 10 Oct 2010,Training &Development from 20 Oct 2010.

Propose to open our showroom in Juhu on 01 Nov 2010. Planning to open 50 stores across Mumbai.


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Management Team


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Owner

Manager(Store)

Manager(Delivery)

Mangers(Engineers)

Executive(Accounts)

Executive(Sales)


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Marketing Plan


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CUSTOMER ANALYSIS o t e Custo ers Are:

ri ril u pper i le cl ss upper cl ss.A l tic l uantitative innature.

ell e ucate .

Special focus on or ing class, speciall or ing o en.


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SEGMENTATIONWe have identified the segmentation variables as:

Geographic

Demographic

Psychographic

Socioeconomic


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ProductWe would offer best quality differentiated products laced withadvanced technologies like Laser TVs Laptops, Mobiles,Cameras, Acs, Home appliances & many more.

Price

Pricing would depend from product to product, therefore nofixed price range. Price would be correlated to unique products

attributes. At the same time our prices would be competitive soas to draw walk-ins in the store and have a higher conversionrate.


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PlaceWe would have company owned exclusive retail outlets in

cities of the country. We would go preferably for standaloneshops where competition levels are low. We want to create ourstore as a destination outlet and not any other roadside retailer

Promotion

For the initial years we would spend on advertising andbranding activities till the time we have created a niche market

for ourselves. Based on the previous years sales figures wewould contribute a certain % to promotional and marketingactivities so as to reach the present years sales targets.


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PROMOTION MIXTrade fairs & Exhibitions: Would be best to way demonstrateand advertise the product.

Advertisements through catalogues.

This would be undertaken on a routine basis so as to createrelevance in the minds of the target group.

After creating our niche in the market, we therefore, need tocreate a foothold and respect in the market, and this can be

done only via our financial reports.Sending a small token of thanks on special days of their life

like birthdays and anniversaries.


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Financial Plan


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Cost of showroom setupEquipment cost 400000

Interior fit out cost 5000000

Total cost of store opening 5400000

Monthly variable outlayTelephone Charges 4500

Electricity Charges 7000

Advertisement 10000

Transportation 6500Total 28000


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SWOT Analysis


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StrengthsWe are able to give really good customer care, as we have plenty

of time to devote to customers.

We can change direction quickly if our approach isn't working.We have strong branded products.

We have exclusive access to high quality & design products.

We have favorable access to major suppliers.


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Opportunities

Our business sector will expand, with many future opportunities.Our competitors may be slow to adopt new technologies.

There is unfulfilled customer demand in this area.

Arrival of new technological products.

Wea ness


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Threats Emergency of substitute products from company.

Competitors (Chinese manufacturers).

Small electronics store.


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To accomplish great things we must firstdream, then visualize, then plan... believe...

act!


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