Morale and Welfare Presentation to the Army Council Ottawa, 10 April 2014 Commodore Mark B. Watson DGMWS
Jan 20, 2016
Morale and Welfare
Presentation to the Army CouncilOttawa, 10 April 2014
Commodore Mark B. WatsonDGMWS
• Introduction• Organization and background• Vision• Programs, services, and initiatives
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Agenda
CFMWS 5,600 to 6,000 Employees
Canadian Coast Guard
Canadian Security Intelligence Service (CSIS)
Citi Bank
Nav Canada
4,500
3,311
5,000
5,000
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Defence Team – Morale & Welfare
Organizational View
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• Full governance assigned to CDS• Authorities delegated to DGMWS as Managing
Director of NPP• NPP Board serves as an advisory Board:– Provides stakeholder input to CDS– Strategic plans, policies and direction– NPP investments– Approval of audited financial statements
• NPP Board and AFC engagement is key– NPP is a “Chain of Command” responsibility
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NPP Governance
$4.27M
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(FY 12/13)
Operational Funding
Scale of OperationsNPP net worth / publicly funded expenditures FY 2012-13
Public Funds
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Make CFMWS one of the strongest military Morale and Welfare organizations in the Western world by providing programs that provide widest possible benefits to the greatest number of serving and former service personnel and their families:
One Community, One Million Strong
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My Vision
One Community, One Million Strong
Serving Members (Reg. & Res.) 130K
Families of Serving Members 144K
Former Members 595K
Dependants of Former Members 350K
Other Eligible Members 150K
1 MILLION
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Morale and Welfare Services Directory
Choose the description that best matches you from the list of categories.
View the full catalogue of CFMWS services that may benefit you and follow the links to learn more.
Answers one simple question: What services are available to YOU?
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Visit: www.cfmws.com/YourServices
CFGateway.ca / FamilyForce.ca
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TWO Websites will become ONE (FY 14-15)Same URLs, same audience, single web service
Major Associated Initiatives:• Development of Military Employment Transition Program web portal• The Canada Company Military Employment Transition Program will
serve to improve the transition experience. – Align skills, knowledge and experience of transitioning CAF members
with needs of employers. – Prior Learning Assessment Review (PLAR) Initiatives.
• Implementation of Public Service Priority Hiring legislation• Improvements to and provision of VAC SCAN information to Reg and
Res Force personnel • Mandatory Transition Interviews for all personnel, including
improved efforts to identify those at highest risk
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CAF-VAC Priorities
• Each year approximately 5,000 individuals transition out of the CAF (Reg Force only).
• Members of the CAF often face obstacles in making a smooth transition to the civilian workforce after leaving the military.
• A national program that supports transitioning CAF members. – Connects CAF members with our Employer Partners representing various
industry sectors across Canada.
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CAF-VAC Priorities Military Employment Transition Program web portal
Commercial Services CANEX: Re-Position & Modernize
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Commercial Services SISIP: Re-Position, Re-Engineer & Grow
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CAF Member & FamilyCAF Member & Family
Insurance
SISIP TODAY
3rd Party mutual fundsRRSPTFSARESP
3rd Party mutual fundsRRSPTFSARESP
Investments
Term Life T5Long Term Disability
Term Life T5Long Term Disability
Emergency grantsEmergency loansEmergency grantsEmergency loans
Financial Planner
Financial Planner
Insurance Reps
Insurance Reps
Financial Counsellor Financial
Counsellor
Financial Assistance
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CAF Community Member & FamilyCAF Community Member & Family
Financial Advice
Deposits/Credit
InsuranceFinancial
Assistance
SISIP TOMORROW
Checking/SavingsCredit cardsMortgages
Lines of creditConsumer credit
Checking/SavingsCredit cardsMortgages
Lines of creditConsumer credit
3rd Party mutual fundsRRSPTFSARESP
3rd Party mutual fundsRRSPTFSARESP
Investments
Term Life T5Long Term Disability
Home & Auto
Term Life T5Long Term Disability
Home & Auto
Emergency grantsEmergency loansEmergency grantsEmergency loansSISIP Financial AdvisorsSISIP Financial Advisors
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CAF Community Member & FamilyCAF Community Member & Family
Advice
Deposits/Credit
InsuranceFinancial
Assistance
Long Term Vision for SISIP
Checking/SavingsCredit cardsMortgages
Lines of creditConsumer credit
Mortgage brokerage
Checking/SavingsCredit cardsMortgages
Lines of creditConsumer credit
Mortgage brokerage
3rd Party mutual fundsRRSPTFSARESP
Proprietary mutual funds
3rd Party mutual fundsRRSPTFSARESP
Proprietary mutual funds
Investments
Term Life T5Long Term Disability
Home & AutoTerm Life T20, T100
Permanent lifeTravel Medical
Health
Term Life T5Long Term Disability
Home & AutoTerm Life T20, T100
Permanent lifeTravel Medical
Health
Emergency grantsEmergency loans
Debt consolidation
Emergency grantsEmergency loans
Debt consolidationSISIP Financial AdvisorsSISIP Financial Advisors
FinancialAdvice
On-Base CAF Families
Off-Base CAF
Community
Bricks & Mortar Stores
Print ads, flyers, mail, base promos
Local Events
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CANEX TODAY
CANEX Product Shelf
On-Base CAF Families
Off-Base CAF
Community
Bricks & Mortar Stores
Online Store
Online Mktg
Web siteEmail
Social media
Print ads, flyers, mail, base promos
Local Events
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CANEX TOMORROW
CANEX Product Shelf
On-Base CAF Families
Off-Base CAF
Community
Bricks & Mortar Stores
Online Store
Online Mktg
Web siteEmail
Social media
Print ads, flyers, mail, base promos
Canadian Public
National Retail
PartnerElite lineCustom itemsMilitary gear
Public Events (air shows, Army Run)
Local Events
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Long Term Vision for CANEX
CANEX Product Shelf
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Commercial Services CANEX
Kit Shops:• The intent: Retailing Kit Shop/Canteen merchandise in the CANEX stores will not
only heighten awareness, increase visibility and accessibility to your products, but will also augment Kit Shops/Canteens’ regular sales. CANEX stores and (soon) on-line platform, with its retail and marketing expertise, will further support this initiative. For example, Retirees, Veterans and family members would have the opportunity to buy Kit Shop/Canteen merchandise at CANEX, where they would not otherwise have the ability to do so.
• Army EC: CANEX Operations have presented to 96 Kit Shops/Canteens across Canada to date and continue to enthusiastically pursue other Kit Shops/Canteens on their respective Base/Wing. We are actively tracking Kit Shop/Canteen sales and assisting our partners in procurement, supply and replenishment. Currently at the HQ level, we are in discussions with the Log and Dental Corp.
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Commercial Services CANEX
CA Requests → CANEX Provide:•C Army Windbreakers (new design)•Pips & Crowns
Also available:•RCAF and RCN Windbreakers •RCAF (official) Leather Jacket•Mess Dress Uniforms and accessories•Court Mounting•CADPAT merchandise•S.W.A.T. Boots•Elite line clothing and merchandise
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Commercial Services CANEX
CANEX Facility in Petawawa:•NPP/CANEX has committed $14M for the construction of a 40,000 square foot CANEX facility to replace the current dated CANEX Mall.•Largest NPP Capital project in the history of NPF.•Current CANEX mall was constructed in the 1950s and the facility no longer meets modern retail infrastructure standards.•This project will provide a modern functional “retail and services” facility for the Petawawa Community .•The new facility would be built to accommodate retail, grocery and concession services .•Current Mall will continue to operate until new facility is completed.•Construction is to Commence Apr 2015 and be completed summer 2016.
• CF Museum system is a collective term for a grouping of CF museums under the technical staff supervision of the Directorate of History and Heritage (DHH).
• CF Museums are not Morale and Welfare programs, but are NPP self-financed entities.
• CFMWS developed the Museums Reference guide NPP SOPs.
• CFMWS offered the services of PSP managers to sit on Museums committees to assist WRT NPP matters.
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PSP – CF Museums
PSP – DFIT.CAIntroduce Reactive Interface and Mobile Site
(Fall 2014)• Focus on fitness
required for operations
• Exercise Prescription for FORCE Evaluation
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PSP – FORCE Program
• 27,923 members of the Canadian Army have done their FORCE Evaluation (including Class A reservists).
• The proposed Incentive Program was briefed to CF PMC on 7 Apr and is scheduled as an AFC agenda item on 15 Apr. The intent is to trial the program in May and June in Kingston, Bagotville, Edmonton and Esquimalt and report back to AFC in winter for full implementation in Apr 2015.
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PSP – FORCE Program Canadian Army (Data processed to date)
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OVERALL PASS RATEMALE: 97%FEMALE: 90%
24 Integrated Personnel Support Centres (IPSC) across Canada
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Joint Personnel Support Unit (JPSU)
Report Date Number Tracked
CA PERSONNEL TRACKED
CA Pers Tracked
Militia Pers Tracked
% of Total Tracked
(Militia to CAF)
% of CA Tracked
(Militia to CA)
End Feb 14 5,670 1,647 317 5.6% 19.2%
End Mar 13 5,203 1,597 344 6.6% 21.5%
End Apr 12 4,627 1,729 325 7.0% 18.8%
Soldier On ProgramAs of April 2014As of April 2014
News:• Cpl Dominic Larocque won a Bronze Medal at the 2014 Paralympic Winter Games in Sochi , Russia as part of the Canadian Sledge Hockey Team•Soldier On Participants won a total of 18 medals at the 2014 US Marine Corps Trials held at Camp Pendleton, California from 4-12 March. Capt Lapointe was awarded the Warrior Pentathlon Trophy for earning the most points across five sports.
National Golf CampGreater Toronto Area
28 May – 3 Jun 14
Soldier On Afghanistan RelayTrenton - Ottawa
04-09 May 14
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St Andrews Legacy GolfSt Andrews, Scotland
13-21 Jul 1430 Jul – 6 Aug 14
Big Battle Field Bike RideUK/Belgium/France
1-8 Jun 14
Saddle Up Soldier On – RCMPOttawa, ON
26-30 May 14
Canada Army Run 2014Ottawa, ON
19 – 22 Sep 14
Invictus GamesLondon, UK7-14 Sep 14
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• Distributed packages to CAF members deployed over Christmas period (Op Santa)
• Provided Amenities for hospitalized members (Hospital Comforts)
• Offered programs for Ill/Injured members (Soldier On)
• Supported families with special needs children (MFF)
• Offset the costs of Retreats for families of the fallen (MFF)
• Purchased specialized bath-tubs for veterans at Perley Rideau (MFF)
• Distributed Sports equipment to Bases/Wings (Sportchek donation)
• Supported children attending Camp Maple Leaf/Muskoka Woods (MFF)
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Support Our Troops Funds
• 2013 donation ($300K) for the MFF/Soldier On• Event operates in the NPP Accountability Framework • Our Staffs work collectively/collaboratively • CFMWS/Strategic Outreach provides support in five areas: – Fundraising (supporting text-to-donate, tax receipts) – Sponsorship (acquiring new sponsors, such as BMO)– Merchandise development (launching new collection) – Communications & Outreach (providing
spokesperson/testimonials) – HR guidance/support to hire two new full-time resources
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Army Run
• 27,000 new cards issued since Oct13 (74,000 cards total) • Army Cards (14,024 of the 27,000):– Serving Members: 9,883– Families of Serving Members 2,847– Veterans: 1,285– Families of Veterans: 9
• The Way Ahead on Phase Two remains under review – Two Options – Roll-out Sports, Fitness and Recreation Membership Module;
or– Trial potential inclusions for next roll-out
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CFOne Card
• B/W/U Recreation use ''Book King'' software to manage program registration and facility scheduling.
• Book King offers many benefits such as booking online and e-commerce.
• CFMWS purchased Book King membership module in Mar 2013 as part of CFOne program.
• Due to costs related to NPP connectivity, Book King integrated with CFOne solution is postponed.
• Implementation of Book King Vanilla solution is moving ahead at CF locations.
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CFOne Card and Community Recreation
• “Phase 1” of Reservist Info Sessions (high density urban areas) completed– 13 sessions held across Canada (Gatineau, Toronto, Montreal,
Victoria, Richmond, Chilliwack)– 1865 members in attendance – 330 new leads with 244 requesting appointments, 3 new
mortgages secured for CDCB/BMO– Majority (over 75%) of attendees enrolling for CFOne
• Summer 2014: Gagetown, Valcartier, Meaford, Wainwright
• Fall 2014: 33 Canadian Brigade Group (Ottawa)
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Reservists Information Campaign
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Army Reserve Project
• Goal: to incorporate the Reserve Force Units NPP activities into the NPP accountability framework.
• 1999: CDS directed that all NPP entities and activities are subject to NPP Governance.
• 2002: First trial (35/36 and 37 Brigades) – no cost to Units.
• 2011: 33 and 41 Brigades – pay for service
• Project Phases: – Survey, delivery models (Completed)– Present model/Costing, Implement (To come)
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Army Reserve Project
2012 Survey Results:
• 130 of 143 Units responded to survey
• 40 Units out of 143 receiving CFMWS
• 189 of 363 Reserve Mess employees are Staff of the NPF and Reserve CFMWS Payroll Services only
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NPP – Charitable Status
• CRA identified 235 CAF organizations holding Charitable status.
• After CRA/CFLA/CFMWS review: 126 out of the 235 are confirmed to be NPP and not Charities.
– These include things such as: Regimental / Branch / Unit Funds and Museums.
• Currently working with CRA/CFLA to address the situation.
• Donations to NPP are recognized as donations to “Her Majesty, the Queen” therefore NPP can issue tax receipts.
SponsorshipCRS Audit on Outreach, NPP Sponsorship & Donations recently concluded. Key Findings: • Significant growth in Sponsorship and Donation (national/local)• Complex and cluttered charitable landscape (Outreach) • Insufficient controls to ensure long-term success
Important Improvements:• Policy frameworks for Sponsorship, Donations, Advertising,
Fundraising, Hospitality• Collaboration Agreements with Third Parties • A comprehensive and integrated Risk Management Strategy• National Oversight of the AA Program – 34 Principal Authorized Agents ~ 200 trained AAs
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Questions?
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In Bill C-27 there are five main aspects being proposed:• A new Statutory Priority Hiring entitlement (for eligible CAF members
with a service attributable medical release)• Extending the Regulatory Priority Hiring Entitlement (for eligible CAF
members with a non-service attributable medical release)• Preference for Released CAF Members (for external PS job
opportunities)• Mobility for Serving CAF Members (for internal PS job opportunities)• Mobility for Released CAF Members (for internal PS job opportunities)
Implementation planned for FY 14/15
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CAF-VAC PrioritiesImplementation of Public Service Priority Hiring Legislation