Momentum B2BInTech Roundup

On March 18 Momentum joined delegates at B2BInTech to see how leading tech

brands are pushing new boundaries  

So what stood out?

Corporate culture still holds backB2B marketers

The C-suite is nervous of social

70% of enterprise marketers aren’t using it

Account-based marketingtakes centre stage

59% are adopting ABM

B2B Marketing is getting emotional

You’re 50% more likely to win a contract if you lead with an emotional proposition

Content still rules

70% of customers prefer to get to know you through original content

B2B – no longer the poor

cousin of B2C

IBM’s 3D printing campaign shows that B2B is executing with creativity and flair

It’s all about the RoI

When we demonstrate our value we can grow the budget

© Momentum ABM 2015

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