Mojiva Why Were Here Narrative Sales Eu June 2011

Introducing

Why We’re Here

Mojiva’s mission…

Mobile vs. Web:

What’s The Difference?

Campaign Effectiveness Brand Metric DeltasMobile vs. Online

November 2007 – December 2009

Mobile Norms

Online Norms

Unaided Awareness Aided Awareness Ad AwarenessMessage

AssociationBrand Favorability Purchase Intent

20%

15%

10%

5%

0%

9%9%

15%

14%

10%

12%

6%

Delta: Exposed - Control

EU5 Smartphone Use 2010

Source: comScore MobiLens Dec 2010 vs Dec 2009

Year-over-Year Change in EU5 Smartphone OS Users (in 000)Source: comScore MobiLens, Dec-2010 vs. Dec-2009 (3 Month Average)

Google Apple RIM Palm Symbian Microsoft

Use

rs (

000)

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000+12%

+951%

+115%

+34%

-2%+65%

Dec-2009 Dec-2010

Note: The total audience for comScore mobiLens includes persons age 13+.

More than 565.2MM unique users globally.*

* Based on internal Mojiva data from May 2011, global

Flexible targeting.

Precise reporting and analytics.

We’ve Got Your Audience

Targeting

We’ve Got Your Audience

We’ve Got Your Audience

Big Brands Work With Us

Brand AdvertisersPublisher Snapshot

Enhanced Reporting Capabilities

•

• Track campaign performance in real-time

• Gain insight intocampaign delivery

• Achieve high CTRs and conversions with optimization

• Detailed conversion tracking

You’re in Good Company

You’re in Good Company

•

mojivamca.com

See Mobile Rich Media in Action

You’re in Good Company

ExpandableExecution by: Celtra

Tap-to-watchExecution by: Celtra

Rich Media Creative Opportunities

You’re in Good Company

You’re in Good Company

Rich Media Creative Opportunities

InterstitialExecution by: Celtra

Tap-to-galleryExecution by: Celtra

Tap-to-watchExecution by: Phluant

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