Module 2 vl forum - observation

Well lit and inviting exterior

No employee offered assistance

or greeting, no security present

Immediate path focuses exclusively

on women’s products

Middle income customer base

Additional walkways also focused

exclusively on women’s products

Clean well organized and well lit store

Poorly lit store front, did not fee inviting

Salesman quickly started in on his pitch

Salesman gave second pitch as I looked at their

laptops

Broken TV making static

noise

When you read the fine print, you pay

$3,500 for a washer and dryer set

$816 for a used laptop (valued at $430 online) or

$1,219 for payments

Store front was inviting

Music playing so quiet it was just a nuisance

Women products were at the front of

the store

The clerk did not greet or

acknowledge me

The floor was not clean

Men’s products only lined the back

of the store

Well lit, but littered store

front

Line of over 10 annoyed looking

customers

Large pieces of garbage on

the floorWeird smell

Busy atmosphere with a male

focus

Sign over the Holiday

Decorations saying “For all Seasons”

Well Lit exterior with working signs and lots of traffic

The first aisle they directed you

towards was a strange mash up

of women focused products

Dirty and unkempt floors

Store had a feeling they had taken their best

guess at what customers would like

Definitely some great bargains

Brightly lit and welcoming store

front

When you first walk in there’s a set pat that you

must walk

Such as expensive jewelry, big TV’s

and tablets

That path brings you pas their

most expensive items…

High ceilings and bulk packages gives the store a warehouse/bargain f eel

The groceries and bargains that people

come for are at the far end of the store