Module 1:Introduction to strategic planning workshop Yi-Chih Yang Professor, Department of Shipping and Transportation Management, National Kaohsiung University of Science and Technology Allison James Lecture, Maritime and Logistics Management University of Tasmania (Lecture materials were amended based on 2003 cooperation teaching project between NKMU and AMC)
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Module 1:Introduction to strategic planning workshophgyang/SM-M01.pdf1.1 The nature of managing strategically 1.2 Definitions of strategic planning and management 1.3. Distinctive
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Module 1:Introduction to
strategic planning workshop
Yi-Chih Yang
Professor, Department of Shipping and
Transportation Management,
National Kaohsiung University of Science and
Technology
Allison James Lecture, Maritime and Logistics Management
University of Tasmania
(Lecture materials were amended based on
2003 cooperation teaching project between
NKMU and AMC)
Outline
1.1 The nature of managing strategically
1.2 Definitions of strategic planning and management
1.3. Distinctive features of strategic management
1.4. The process of strategic management
1.5 Key industry success factors and performance
1.1 The nature of managing
strategically
• Every organization operates on a Theory of the
Business, that is a set of assumptions as to what
its business is, what its objectives are, how it
defines results, who its customers are, what the
customers value and pay for. Strategy converts
this Theory of the Business into performance. Its
purpose is to enable an organization to achieve
its desired results in an unpredictable
environment.(Drucker, 1999)
• As a manager you have to be clear in your own
mind about what has to be done so that you can
set priorities, pass on directions and delegate
tasks.
• Planning may even assist a manager to
crystallise in his or her own mind what is
required. Planning not only provides directions
but also guidelines for decision-making.
• Making choices and setting priorities is much
easier when you know where you are going.
1.2 Definitions of strategic planning
and management
• Strategy is a set of related actions that
managers take to increase their company’s
performance.(hill and Jones, 2004)
• Strategic management is that set of managerial
decisions and actions that determines the long-
run performance of a corporation. It Includes
environmental scanning(both external and
internal), strategy formulation(strategy or long-
range planning), strategy implementation , and
evaluation and control.(Wheelen and Hunger,
2002)
environmental scanning
• Strategic management can be defined as
the art and science of formulating,
implementation, and evaluation cross-
functional decisions that enable and
organization to achieve its objectives.
(David, 2003)
Benefit of strategic managmnet
• Clearer senses of strategic vision for the
firm
• Sharper focus on what is strategically
important
• Improved understanding of a rapidly
changing environment
1.3 Distinctive features of strategic
management
1. It deals with the long term.
2. It focuses on organisational effectiveness
and efficiency.
Effectiveness means to perform the right activity
or operation at the right time. For a port to be
effective it must possess a number of resources.
This includes infrastructure (for example, berths,