Modern music distribution methods Toni Häkkinen
Dec 22, 2015
Modern music distribution methods
Toni Häkkinen
2
Contents
• Physical recordings– Vinyl– C-cassettes– CDs
• Digital music services– Social media sites– Digital music stores– Spotify– Hitlantis
• Future• Summary
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Physical recordings
• Phonograph 1877– Thomas Alva Edison
• Gramophone 1887– Emil Berliner
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Vinyl/LP
• 1948 Peter Goldwell• Even easier mass production • Good sound quality even now• Stylish, hip• Slim target audience
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C-cassette
• 1963 Philips• Coincidental success• Inexpensive• Simple to use• Low quality• Very small target audience
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CD-levyt
• 1982 • Digital• Does not wear• Inexpensive• Most selling recording media
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Digital music services
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Social sites
• Last.fm• YouTube• SoundCloud• Myspace• Facebook• Mikseri.net
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Digital music stores
• iTunes Store• Amazon MP3• Napster• Spotify• CDON• gogoyoko
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Spotify
• Public in 2008• Music streaming service/music store • Three user levels • Finland, Sweder, Norway, Netherlands, France,
Spain and Great Britain • Over 10m. users• 1.5.2011 a big JYTKY• Bad business for artists
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Hitlantis
• 2010 in Finland• Music streaming service/music store• For independent artists • For artists and listeners • Top 10 –bands perform 21.5.2011
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Future
• Death of physical recordings?– CD-sales going down– Piracy– New recording formats?
• Streaming services battle• Towards better sound quality
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Summary
• Artists have many ways to breakthrough – Consumers helping artist
• Streaming services are breaking through• Physical recordings keeping their ground for
now
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