Models of macro practice

Elyse Hills, Allison Menchak, Kellie Croxton

Models of Macro Practice1. Locality Development2. Social Planning3. Social Action

Locality DevelopmentTopic: Girls On The Run 5KSource: Staff. (2014). Girls on the Run 5K. Neoga

News. Retrieved from http://www.lincolntrailpublishing.com/articles/21168/girls-on-the-run-5k

Locality Development Physical: This program uses local parks

and school facilities to have their afterschool programs, and running events.

Financial: This program is non-profit. The program raises money for events and activities through earning money through putting on 5K races, and charging non-program participants $20 to participate.

Human: Adult women volunteer their time, skills, knowledge and abilities to work with young girls, teaching them life skills, dealing with body image and self-esteem, how to deal with bullies, making healthy decision, and community involvement.

Social: This particular Girls on The Run 5K, is supported by the community, and involves both the program participants and the community to join in a fun and high energy event.

Stolberg, 2010

A social plan starts with assessing needs of the

communityMichelle Obama used her platform to emerge as

a social leader. She called attention to the childhood obesity rates that have tripled over the last thirty years.

This article points out that Michelle Obama has created allies within her effort’s of the “Let’s Move” campaign. Her allies include those in government, business, education, athletics, and the medical field.

Her plan is to change the nutritional environment in America

Her initiative emerged in 2010, and it includes:

Restructuring the way American children eat and play

By reshaping school lunches, medical checkups, and playground equipment

Some other plans include: adding sidewalks in certain communities so that children can walk to school, and adding green groceries in inner city areas.

Stolberg, 2010

SourceStolberg, S. (2010, February 9).Obesity Battle Is

Taken Up by First Lady. The New York TImes, p. A16. Retrieved June 2, 2015, from http://www.nytimes.com/2010/02/10/health/nutrition/10obesity.html

Social Plan

Social ActionTopic: CrowdfundingSource: Cowley, S. (2015, June 3, 2015). Tired of

waiting for U.S. to act, states pass crowdfunding laws and rules. The New York Times. Retrieved from http://www.nytimes.com/2015/06/04/business/smallbusiness/states-pass-crowdfunding-laws-for-small-businesses.html

Social Action Human – some of the people on the

crowdfunding sites are asking for help to start their businesses so their human capital would be the skills that they bring to the table in whatever their endeavor may be. The example from the article was a microbrewery so the human capital would be: managing a business, brewing beer, time management, and other skills similar to those.

Financial – I’ll use the microbrewery as an example again, the beer that they brew would be financial capital because that is what is going to make them money. Their crowdfunding campaign would also be considered financial capital because it is what is going to initially bring in money to allow the owners to open and operate their microbrewery

Social - The social capital will also come from the crowdfunding campaign because not only will it allow them to make money, but it will also connect them with people the otherwise may not have connected with. The microbrewery also lets fans vote on which beers are brewed each month which is another social aspect due to its interactive nature.

Physical - The actual crowdfunding site would be physical capital because it is the entity that exists that allows people to raise money. In the brewery example, the brewery would be physical capital because it is the building where the final product is being made.

I believe crowdfunding sites are considered a social action because one campaign can attract millions of donations from people who believe in the same cause. People can crowdfund for whatever they like, popular crowdfunding campaigns have been for paying medical bills, raising money for charity, helping abused/homeless animals, and for startup businesses.

Social Action