Mock exam feedback

Mock exam feedback

A* 74-80A 68-73B 56-67C 45-55D 34-44E 23-33U 0-22

Q1: Contrast the techniques used by each product to communicate

its message.These are only possible points that could be included in answers

• Identification developed via montage celebrating universality of marriage • Contrast similarities in celebration/social ritual • Viewpoint of photographer • Fast editing • Catchy soundtrack • Appeal to a range of audiences through use of different nationalities / ages etc. • Direct address of the “Who are you?” questioning • Use of text on screen to provide a very contemporary scene • One text creates the desire to own a product, while the other encourages self-realisation

Q2: In what ways are issues of personal identity presented in the

media? You may refer to other products to support your answer.

• Identification with celebrity • Response to lifestyle activities and celebration of

choices • Modification of audience behaviour • Online identity and manipulation • Creation of personal spectacle • Pros and cons of social networks • Increased opportunity for members of the public to

control their own representations

Q3: How important is it to media producers that audiences adopt a positive attitude to the use of new

and digital media?• Key to advertising/marketing revenue • Growth of e-Media economy • Illusion of empowerment • Direct audience feedback • Demographic targeting • Cross media promotion • Students may engage in responses that take an oppositional

standpoint; essentially stating that it is not important to media producers that audiences adopt a positive attitude as this means those media producers have to relinquish an element of control. Such responses are absolutely fine, as long as the points being made are valid and supported by reference to relevant media debates, topics and theories.

General feedback• You MUST read the questions very carefully. Question 3 was

misread by many.• You must revise the case studies and be able to explain

specific examples - an editing style, a shot type, mise-en-scene, dialogue or headline for example.

• Formal language.• Theory opportunities were missed in some places. You know a

lot about audience theory but this was not always applied.• We need to practice APPLYING theory as opposed to

‘throwing it in’.• Have a good grasp of the Lee Rigby case study.• Some appropriate references to Cyberbully too.• Good grasp of digital natives and digital immigrants. However,

you do not need to mention both unless it is relevant.

• Consider what we have discussed, read through the feedback on the exam paper and identify a target.

What do you need to do next time?

• Q1: Contrast the techniques used by each product to communicate its message.

Copy the question into the centre of your piece of paper.

Underline or highlight the most significant words in the question.

Bluefish ‘what’s your identity?’ https://www.youtube.com/watch?v=7YbG5cbDK_0

Nexus 5 advert https://www.youtube.com/watch?v=NKxAGsVaZmA

Q1: Contrast the techniques used by each product to communicate its

message.

Q1: Contrast the techniques used by

each product to communicate its

message.

1.Blue fish TV2. Nexus (different)3. Both (similarity)

Point Evidence and theory Explain

NexusUse a variety of scenes involving different weddings to create intimacy.

•POV shot of someone using the phone•Mid shots of different mise en scene•Tracking, zooms and pans to move into the actors and create intimacy•Choice of actors - diversity•Aspiration•Hyperrealism – exaggerated and positive rep of weddings, family, community and friendship

Use weddings to create an emotional connection to the product. This may re-establish brand loyalty to the institution – Google.Positive representation of the institution and the product.

Bluefish different

similarities

Q1: Contrast the techniques used by each product to

communicate its message.

Point Evidence and theory Explain

Bluefish differentIs different because it uses philosophical questions to encourage audiences to question their PERSONAL identity as opposed to a collective one.

•Questions in the form of text added in post production – ‘Your experiences?’ •Use of an image of a finger print (post production) connotes that this is individual to you – YOUR identity. Symbolic codes•Use of the blur filter implies it is not about others, it encourages the audience to reflect on their own identity.•Reception theory – the producers want audiences to have a dominant reading.•Personal integrative – encouraging the development of your beliefs and identity•Personal ideologies•Questions encourage us to be active and not passive

Focused on the questions as opposed to the individuals in the mise en scene.

similarities

Q1: Contrast the techniques used by each product to

communicate its message.

Point Evidence and theory Explain

similarities•Despite the different techniques and messages, they both encourage intimacy – personal and collective.

•Both reinforce positive representations of young people

Camera movement – Nexus

Personal pronouns

Nexus – young couple getting married, surrounded by happy, smiling peopleBluefish TV – text and music reinforces a positive messageCharacter performance, although ambiguous is positive.

Q1: Contrast the techniques used by each product to

communicate its message.

(Bluefish TV is about personal identity, not a collective one)

However, Bluefish TV uses a different approach, as it uses philosophical questioning to encourage youth audiences to question their personal identity as opposed to reflect upon a collective identity.

For example, the direct question ‘Who are you?’ is displayed in the short video through the use of text. This encourages audiences to be active and engaged in the film because the use of a question requires a response.

The video also includes a fingerprint graphic in the post production. This symbolic code connotes a sense of individuality, which reinforces the message that audiences should question their personal identity.

Point Evidence and theory Explain

Q1: Contrast the techniques used by each product to

communicate its message.

Q1: Contrast the techniques used by each product to

communicate its message.Example paragraph

Christian group - Bluefish TV, employs extensive post production techniques to reinforce their message to a youth audience.

Text is applied to the screen posing philosophical questions to the audience in an example of direct address. The question ‘Your experiences?’ fills the screen over stock footage of young people walking. The long shot creates a sense of ambiguity as we cannot see their face clearly, connoting that this question is applicable to all young people. This is inclusive and connotes that the short film has a broad target audience with varied demographic and psychographic profiles. A shaking effect has been applied to the text. This creates movement which helps to increase the sense of speed in the editing. This creates a fast paced and youthful effect that reflects the pace and beat of the music.

Including theory in your writing• This reinforces______’s idea about/theory because... This reinforces Stuart Hall’s idea about audiences engagement with media texts because youth audiences have an oppositional view to......

• This challenges the ________ theory as the...

This challenges the hypodermic needle theory as the time shift viewing enables audiences to actively choose what texts they want to consume...

• ________ is an example of _______, this is evident when....

Kylie Jenner’s Instagram feed is an example of hyperrealism,this is evident when she applies filters and uses photoshop to adjust her appearance in the images...

• This demonstrates the __________ theory. This affects the ________ audience in a...

This demonstrates the male gaze theory. This affects the male audience in a negative way because...

• This _________ is connoted/demonstrated through the use of.....

This dominant ideology is connoted through the use of mise en scene. The costume implies that women are...

• Audiences use the _________ in a _________ way, this suggests... Audiences use the music video in a personal integrative way, this suggests that they are active audiences which

challenges the idea that audiences are passive...