Mocality Presentation

An overview of Mocality Mocality Business conference 2011

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Background: Global Group

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Background: EA office

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Focus

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What is Mocality

• Mocality is a business enablement platform.

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We are:

• Looking to become lead business enabler on the continent

• Launching products targeted at businesses to help them grow

• Constantly looking to engage with businesses to find synergies with products developed.

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Progress so far:

May 2009- Launched

Nairobi Directory

June 2010 - Agent

Program Launched

Dec 2010 - Mombasa

City Directory Opened

Jan 2011 - 4 other cities

launched(Kisumu, Eldoret Nyeri,

Nakuru)

August 2011-

Deals Site Launched in Nairobi

November 2011 – 16

other Cities

launched Nationwid

e.

January 2012? -

New Products..

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Our Products

• Business Directory

• Mocality Deals

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Business Directory

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Our Directory is…

• Kenya’s largest business directory

• a service that enables the consumer to find products, services and businesses.

• A service that enables the business to interact even more closely with both the consumer and other businesses

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Interesting Mocality.com directory facts…

• Over 160,000 business listed

• Over 5,800 in Kisumu

• 21 Other cities now part of the directory

• Free Basic listing directory

• Free Business tool suite

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Biz Tool over-view: Free SMS

• Listed businesses get 400 free SMS Monthly

• Used for marketing, communication, advertising etc.

• Can send Individual and bulk messages.

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Examples of use:

• Appointment setting: e.g. “ Dear Njeri, Please remember that your hair salon appointment for tomorrow is at 2pm. Looking forward to see you then. good evening.’

• Announcements: e.g. “Dear Customer. this is to inform you that we will be closed on the 4th of august, due to some minor renovations taking place. we apologize for any inconvenience”.

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Free SMS Tips and Examples of use:

• Marketing new offers: e.g. “Dear customer. Please remember that we will be having our happy hour this friday from 6pm -8pm, only at Kanini’s bar and restaurant. All drinks at 50% off. don’t miss it.”

• Loyalty programs: e.g “ Dear Gerald. Happy birthday. Since this month is your birthday month, we at Koki design clothes will offer you 30% off on any items you buy from us this month.”

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Biz Tool over-view: Contact Storage• Unlimited free storage

of phone contacts.

• Access from anywhere as long as you have an internet connection.

• Separates consumers from suppliers for easy bulk messaging.

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Biz Tool over-view: Business cards

• Virtual Cards contain contact information + a link to your Mocality website.

• Listed businesses gets 2000 SMS business cards every month.

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Biz Tool over-view: Mobile Website

• Gives businesses a footprint on the internet.

• Platform where the business can provide as much information on their business as they want to.

• Future ‘First contact’ point with the consumer

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Ahead of the competition…

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Real results…

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NEW! : Premium Listings• Introduced in September 2011

(Marked ‘C’ in image)

• Premium listings appear before the conventional listings

• Can be tweaked to appear on search of a certain ‘Key Word’.

• Similar concept to the ‘yellow pages’ model. These are ‘prominent’ listings.

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Directory Enablement?

• Tools provide direct communication avenue

• Constantly connects businesses with new customers

• New Marketing Avenues

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The Deals Site

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Pioneered by…

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How it works• It leverages the power of

‘group buying’ to effect discounts

• Owners divert marketing funds into discount giving to increase foot traffic to their shops

• Buyers are upsold other products/services when claiming discounted goods.

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Advantages

• Minimal Risks – No money changes hands unless deal sells

• Guaranteed Foot-traffic – Buyers will have to visit to claim goods/service bought

• Enjoy mass marketing from Mocality + Social Networking buzz on great deals could last days…

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Success Stories on Mocality deals…

557

Sold 489

Sold

300

Sold86

Sold

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Interesting Facts about Mocality Deals…

• Already the largest group buying site in KE

• Has the largest email subscription list of any deals site in KE.

• Incorporates video and online marketing into promoting its clients products/services online

• Already serviced over 4000 buyers since it began in late August.

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Deal Site Enablement?

• Access to Market

• Cost effective Marketing

• Online payment gateway enabled…

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Going Forward

Expanding our City Scope…

Free Websites

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Questions?

• Joshua Mwaniki• Country Manager – Kenya

• Mocality.com

• [email protected]• 020 2902102