OFFICIAL NEWSPAPER OF MOBILE WORLD CONGRESS 2015 A ctor, comedian, writer and film producer John Cleese yesterday announced the winners of the 20th Global Mobile Awards. Cleese opened the ceremony in an irreverent style, referring to the audience as “technical geeks” and recalling his experiences of hotel service on his global travels. A full list of the winners can be found on page 4. 2015 Global Mobile Awards winners revealed By Richard Handford S peaking in the Mobile World Live keynote last night, Federal Communications Commission (FCC) chairman Tom Wheeler defended the agency’s use of decades-old regulatory tools in putting together its new net neutrality rules. Debating with Anne Bouverot, director general of the GSMA, Wheeler said: “Those opposed to open internet rules, they like to say we used depression era regulation. But we took Title II and modernised it. We built our model on a regulatory model that has been wildly successful in the US for mobile.” The FCC intends to reclassify broadband providers, both mobile and fixed, as common carriers under Title II of the Communications Act, a piece of legislation that dates from 1934. Wheeler argued Title II has been modernised. “This is about as far as you can get from old school regulation.” The FCC voted to approve net neutrality proposals just last week in a 3-2 decision, with Democrats outvoting Republican members of the commission. The proposal called for a stricter set of rules that will treat broadband providers, including mobile operators, more like utilities. “The basic question is if the internet is the most powerful and pervasive platform in the history of the planet, can it exist without a referee? We need a referee to say ‘wait a minute, does that make sense?’ Do we have a set of rules that says that is just and reasonable?” said Wheeler. The two also chewed over spectrum, and the bumper $45 billion auction of radio frequencies in the US that finished a few weeks ago. Bouverot pointed out the price is high in comparison to international auctions, raising the prospect of slowing future network investment by the country’s operators. “With this and the new rules [on net neutrality], is there a fear that the US might lose out to Asia and China?” she asked. Wheeler argued the bidders had made rational business decisions based on their likely returns. FCC chief defends net neutrality rules By Saleha Riaz E U Commissioner Günther Oettinger said that Europe’s authorities have a crucial role in driving the continent’s 5G efforts, and that “without the the 5G Public-Private Partnership, without the European Commission to moderate the process, and without the Horizon 2020 funding, Europe would not stand a chance to even be part of the game.” He was speaking at a press conference where the PPP – including companies such as Alcatel-Lucent, Ericsson, Nokia and Orange – presented its vision for 5G, and where he was quizzed on how this body will give European operators an advantage that they “lost in 4G”. Earlier in the day in a Mobile World Congress keynote session, Oettinger mentioned that “being a 5G lead adopter requires to be a 4G leader, but Europe is still lagging behind on 4G deployments.” The commissioner said that 5G infrastructure must support multiple vertical industries and promote “confidence in the future,” which is “the key for investments.” 5G technology, he said, will lower entry barriers for third party developers, as networks become more software-oriented. He also stressed the importance of the digital single market, which “enhance economies of scale and scope,” with hope for a convincing decision by summer of this year supporting it. “We must create pan European virtual infrastructures drawing on physical resources implemented in different Member States,” he said, adding that “our ambition is towards a global standard rather than a divided one, with European input.” This would “avoid a war on standards contrasting clearly with the situation at the start of the previous generations of communications systems.” Oettinger also said that the issue of spectrum should be solved by the end of the decade, and spectrum should come under ministers in charge of digital, rather than finance. Oettinger concluded that the PPP can count on the undivided support of the commission to consolidate European leadership on this critical infrastructure for our economies and societies. EU digital chief hails collaborative 5G effort Wednesday 4th March MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com PAGE 1 DAY THREE • WEDNESDAY 4TH MARCH IN THIS ISSUE KT TELECOM EYES 2018 5G NETWORK MEANWHILE NOKIA NETWORKS AIMS TO BE TOP TWO PLAYER PAGE 3 BLACKBERRY UNVEILS LEAP SMARTPHONE CANADIAN VENDOR ALSO TEASES NEW CURVED-SCREEN HANDSET PAGE 4 JIMMY WALES JOINS CALL FOR ZERO-RATED ACCESS WIKIPEDIA FOUNDER URGES MOBILE OPERATORS TO HELP OPEN UP THE ONLINE ENCYCLOPEDIA PAGE 4 BROUGHT TO YOU BY: TE Connectivity Hospitality 16:00 Booth 6B52 FOR www.te.com/mwc ALL-DIGITAL DAS FOR HIGHLY EFFICIENT HIGH QUALITY NETWORKS EVERY CONNECTION COUNTS
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OFFICIAL NEWSPAPER OF MOBILE WORLD CONGRESS 2015
Actor, comedian, writer andfilm producer John Cleeseyesterday announced the
winners of the 20th GlobalMobile Awards. Cleese openedthe ceremony in an irreverentstyle, referring to the audienceas “technical geeks” andrecalling his experiences of hotelservice on his global travels. Afull list of the winners can befound on page 4.
2015 GlobalMobile Awardswinners revealed
By Richard Handford
Speaking in the Mobile WorldLive keynote last night,Federal Communications
Commission (FCC) chairman TomWheeler defended the agency’s useof decades-old regulatory tools inputting together its new netneutrality rules.Debating with Anne Bouverot,
director general of the GSMA,Wheeler said: “Those opposed toopen internet rules, they like to saywe used depression era regulation.But we took Title II and modernisedit. We built our model on a regulatorymodel that has been wildlysuccessful in the US for mobile.”The FCC intends to reclassify
broadband providers, both mobile and
fixed, as common carriers under TitleII of the Communications Act, a pieceof legislation that dates from 1934. Wheeler argued Title II has been
modernised. “This is about as far asyou can get from old schoolregulation.”The FCC voted to approve net
neutrality proposals just last weekin a 3-2 decision, with Democratsoutvoting Republican members ofthe commission.The proposal called for a stricter
set of rules that will treatbroadband providers, includingmobile operators, more like utilities.“The basic question is if the
internet is the most powerful andpervasive platform in the history ofthe planet, can it exist without areferee? We need a referee to say
‘wait a minute, does that makesense?’ Do we have a set of rulesthat says that is just andreasonable?” said Wheeler.The two also chewed over
spectrum, and the bumper $45billion auction of radio frequencies inthe US that finished a few weeks ago.Bouverot pointed out the price ishigh in comparison to international
auctions, raising the prospect ofslowing future network investmentby the country’s operators. “With this and the new rules [on
net neutrality], is there a fear thatthe US might lose out to Asia andChina?” she asked. Wheeler arguedthe bidders had made rationalbusiness decisions based on theirlikely returns.
FCC chiefdefends netneutrality rules
By Saleha Riaz
EU Commissioner GüntherOettinger said that Europe’sauthorities have a crucial
role in driving the continent’s 5Gefforts, and that “without the the 5GPublic-Private Partnership, withoutthe European Commission tomoderate the process, and withoutthe Horizon 2020 funding, Europewould not stand a chance to evenbe part of the game.”He was speaking at a press
conference where the PPP –including companies such asAlcatel-Lucent, Ericsson, Nokia andOrange – presented its vision for5G, and where he was quizzed onhow this body will give Europeanoperators an advantage that they“lost in 4G”.
Earlier in the day in a MobileWorld Congress keynote session,Oettinger mentioned that “being a5G lead adopter requires to be a 4Gleader, but Europe is still laggingbehind on 4G deployments.”The commissioner said that 5G
infrastructure must supportmultiple vertical industries andpromote “confidence in the future,”which is “the key for investments.”5G technology, he said, will lowerentry barriers for third partydevelopers, as networks becomemore software-oriented.He also stressed the importance
of the digital single market, which“enhance economies of scale andscope,” with hope for a convincingdecision by summer of this yearsupporting it.“We must create pan European
virtual infrastructures drawing onphysical resources implemented indifferent Member States,” he said,adding that “our ambition istowards a global standard ratherthan a divided one, with Europeaninput.” This would “avoid a war onstandards contrasting clearly withthe situation at the start of theprevious generations ofcommunications systems.”Oettinger also said that the issue
of spectrum should be solved by theend of the decade, and spectrumshould come under ministers incharge of digital, rather than finance.Oettinger concluded that the PPP
can count on the undivided supportof the commission to consolidateEuropean leadership on this criticalinfrastructure for our economiesand societies.
EU digital chief hailscollaborative 5G effort
Wednesday 4th MarchMOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com PAGE 1
DAY THREE • WEDNESDAY 4TH MARCH
IN THIS ISSUE
KT TELECOM EYES 2018 5G NETWORKMEANWHILE NOKIA NETWORKS AIMS TO BE TOP TWO PLAYERPAGE 3
BLACKBERRY UNVEILS LEAP SMARTPHONECANADIAN VENDOR ALSO TEASES NEW CURVED-SCREEN HANDSETPAGE 4
JIMMY WALES JOINS CALL FOR ZERO-RATEDACCESSWIKIPEDIA FOUNDER URGES MOBILE OPERATORS TO HELP OPENUP THE ONLINE ENCYCLOPEDIA PAGE 4
BROUGHT TO YOU BY:
TE Connectivity Hospitality 16:00 Booth 6B52
FOR
www.te.com/mwc
ALL-DIGITAL DAS FOR HIGHLY EFFICIENT HIGH QUALITY NETWORKS
EVERY CONNECTION COUNTS
MWC15 Daily DAY3.qxp_DAY1 03/03/2015 18:50 Page 1
MWC15 Daily DAY3.qxp_DAY1 02/03/2015 23:36 Page 2
NEWS
Wednesday 4th MarchMOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com PAGE 3
KT Telecomeyes 20185G network;Nokia aimsto be top 2player By Joanne Taaffe
BlackBerry had billed “a verystrong device roadmap” in thebuildup to its Mobile World
Congress presence this year. Whatthe company showed at its pressconference yesterday was a full-touchscreen smartphone, called Leap. BlackBerry’s CEO John Chen
also promised a curved-screenhandset with a separate keyboardto come out “as soon as it’s done.”In addition, the company stressedthe integration of its software intoSamsung's KNOX workspace. The Leap smartphone comes with a
five-inch 1280 x 720 touch screen andno keyboard and will cost $275. Butthe latest BlackBerry handset “will findit tough to compete with the iPhoneand Android devices,” according toanalyst house CCS Insight. However,the research company added that “theLeap will be essential to a more-rounded portfolio.”In the meantime BlackBerry
made it clear it remains heavilyfocused on developing cross-platform software services that
Chen said will extend to “any endpoint” – i.e any IP address –“whether it is a vending machine ora rice cooker”. In addition todeveloping a software platform toaddress the internet of thingsmarket, BlackBerry is aiming itsenterprise mobility software at thevertical sectors of healthcare,finance and government.“We’re expanding into the
software and services business anddoing it quickly,” said KetanKamdar, global head of deviceportfolio, BlackBerry. Hardware still accounts for the
majority of BlackBerry’s revenues,according to Chen, who admits “itwill take some time for hardwareand software to be twin towers”.In its effort to build up software
revenues quickly BlackBerry isworking with any operating system,whether it is Windows, Android or iOS.In particular, BlackBerry underscoredits collaboration with Samsung to“create a highly integratedexperience” for BlackBerry’senterprise software on SamsungKNOX. The strategy of putting
BlackBerry’s enterprise software andencrypted messaging functions ontoSamsung phones could call intoquestion the future of BlackBerryhandsets. However, for nowBlackBerry claims to be committed tocontinuing to develop handsets aimedat the enterprise market.BlackBerry’s enterprise software
services include secure access, anda split billing function that letscompanies pay only for work-related voice, data and SMS usage.The company, which citesoperators as its key channel, alsoshowed collaboration tools, such asone-touch conference call dial thatdoes away with the need to enterpasswords.
Technology vendorsdisagreed over thetimescales for 5G
deployments at Tuesday’s keynote. Qualcomm’s CEO Steve
Mollenkopf (pictured far right) calledfor the benefits of LTE to be fullymaximised to protect R&D anddeployment investment, whereasKen Hu (pictured right), Huawei’srotating CEO, stressed the benefitsof 5G over today’s LTE.“The debate is when do we call it
5G,” said Mollenkopf. “There’s stilla lot to do.”“The biggest challenge we face
with 5G is the extreme number ofuse cases. There will be many newmethods for billions of devices toconnect and interact, and we needto transform the edge of the internetto better support mobile devices. It’sat the edge that real innovation willtake place,” he added.However, he warned that there was
an ongoing need for multimodesupport to protect existing and future
LTE investment, and “we don’tneed to make a huge technologyjump when LTE is providing someof this already.”Hu countered this viewpoint with
the claim that LTE cannot supportthe 1,000s of connections neededfor IoT services. “5G will be capableof connecting 100 billion devices,
which will be very valuable forindustrial applications.”The Huawei executive noted that
only 5G latency capabilities couldfulfil the much-hyped driverless carconcept. “Stopping a car travelling at100kph would extend brakingdistance by another 1.4 meters due toLTE latency, but only 2.8cm with 5G.”
“5G provides us with a verypowerful applications platform thatwill take the technology into newindustry segments and triggerpositive disruption. But we mustinvolve the key industry verticals inhow 5G evolves. Thecommunications industry did this inisolation in the past, which resultedin a fragmented approach.”As an indication of Huawei’s
keenness to move forward, thecompany confirmed it had alreadydeveloped a new air interface for5G. Hu added that 5G would havea virtualised architecture leadingto a single physical networkproviding support for a multitudeof different apps. Mollenkopf, meanwhile, indicated
that the concept of 5G was still verymuch under discussion, emphasisingQualcomm’s views that this next-generation technology must targetuser-centric connectivity. “It’simportant that the mobile user isseen as part of the network, a node.”
M2M allianceleads to battery-life uplift Teclo Networks and StreamTechnologies have announceda tie-up to improve theperformance of M2M networkperformance, including asignificant increasing battery-life cycles. The pair have usedStream Technologies' S-Series solution to achievefaster data transfer timesbetween connected devices,this means such devices useless power when they‘communicate’ with oneanother.
Ams turns downnoise on HuaweismartphoneAms, a provider of high-performance analog ICs andsensors, announced that theheadset of Huawei’s AscendMate 7 smartphone uses low-power noise cancellation,courtesy of its ANC (activenoise cancellation) chip. Thefirm said the ANC feature,combined with passive noisereduction provided by in-earhousings, creates a near-silent background even innoisy environments.
Spirent addstesting to Wi-Fiaccess pointsSpirent has launchedsoftware to test serviceperformance from the corenetwork and Wi-Fi offloadgateways, through to accesspoints. The solution is inresponse to growing cellularnetwork traffic offload ontoWi-fi networks by operators.
NEWS IN BRIEF...
Huawei and Qualcommdiffer on 5G
By Paul Rasmussen
Visitors to the 2018 WinterOlympics in Korea will haveaccess to commercial 5G
services, according to KT TelecomCEO Chang-Gyu Hwang (pictured),speaking at Tuesday’s openingkeynote session. Undaunted by the lack of
worldwide standards, Hwang said thatthe company was moving aheadrapidly with 5G. “It’s the next-generation network we need. Speed isonly one part of the requirement, thebiggest is capacity. We need to build anetwork that’ll be able to deliver real-time data with very low latency.”One clear reason for KT Telecom’s
interest in pushing ahead with 5G isHwang’s assertion that the networkcosts will be significantly lower. “Computing costs have fallen
1000-fold since their inception.We’ve achieved this change withsemiconductors, we now have to dothe same with 5G compared to 2G,”he added. KT Telecom’s aggressive ambitions
were watered down by NokiaNetworks’ CEO Rajeev Suri. “The2018 Winter Olympics 5G service willbe a trial network. We won’t seecommercial services until 2020.”“But, Korea could be first with
5G, followed by Japan and then theUS. However, Europe couldleapfrog all of these,” he added.Of note, Suri confidently asserted
that the supply of 5G networkequipment would come from asmall selection of vendors. “It’ll bea three-horse race: Ericsson,Huawei and Nokia Networks.” “To stay in this race to develop
and deliver 5G equipment you needmarket share and the revenues tocarry through with the requiredlong-term R&D investment. And Idon’t intend to be third in this race.”Suri remains convinced that Nokia
Networks’ approach of programmablenetworks will be significant to 5G. “Itwill offer huge flexibility whileproviding rock-solid reliability.”
MWC15 Daily DAY3.qxp_DAY1 03/03/2015 17:47 Page 3
NEWS
Wednesday 4th March MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.comPAGE 4
1 2/23/15 4:51 PM
By Saleha Riaz
Connected cars and securitywere at the heart of the‘Keys to the Connected
Lifestyle’ keynote on Monday, withthe first two speakers shedding lighton the future of intelligent vehicles.Carlos Ghosn (pictured), chairman
& CEO at Renault – Nissan Alliance,believes cyber security and approvalfrom regulatory authorities will bekey challenges when it comes toconnected cars, but says both Nissanand Renault know exactly wherethey are headed with “autonomous”cars (not driverless).In 2016, both companies will
launch vehicles that will allow driversstuck in traffic jams to switch toautonomous mode, take their handsoff the wheels, and let the car handlenavigation and driving. In 2018, the car could be put into
autopilot on highways and will takecare of everything, including
changing lanes. In 2020, they willbe able to make more complicateddecisions such as what to do whenwaiting at crossroads.Ghosn predicts that the
automobile industry “will grow at aslower pace, but with much moretechnology” and driverless cars maybecome a reality in the next 10 years.
As for his take on Apple wantingto make cars, he says it is“refreshing” to hear thatmainstream companies areinterested in the industry and iscurious to see what they come upwith.Ralph de la Vega, president &
CEO, AT&T mobility & businesssolutions, said all car manufacturersare thinking about connected cars,even if it is just about downloadingupdates to the software in vehicles.He reiterated the importance of
security and privacy, saying it isAT&T’s main priority, along withmaking connected deviceseffortless to use by consumers.His company has invested in four
“foundries” — in California, Texas,Georgia and Israel — where theyare working on the Internet ofThings and developing ways toconnect “things that have neverbeen connected before,” such asputting sensors in garbage cans.
By Anne Morris
Wikipedia founder JimmyWales called on mobileoperators across the
globe to provide zero-rated accessto the online encyclopedia.In Tuesday’s second keynote session
at Mobile World Congress, Wales saidthe cost of mobile data preventsmillions of people from getting online. “Imagine a world where every single
person is given free access to the sumof all human knowledge,” Wales said.Wikipedia now approaches
mobile carriers around the worldand negotiates with them to providezero-rated access to the onlineinformation services. The scheme iscalled Wikipedia Zero, which isdesigned to enable more people indeveloping countries to access theonline encyclopedia via their
mobile phones without incurringcharges for the data they use.The zero-rated service is now
available in 46 countries with 54operators. “We estimate that morethan 400 million people can nowaccess Wikipedia free of datacharges. Our goal is to work withevery mobile operator on theplanet,” Wikipedia says on its site.In Wales’ view, it’s a win-win
situation: operators benefit aspeople are tempted to use more oftheir services and drive traffic, andusers benefit as they gain access tothe same online services that areavailable to everyone globally.“The next billion people are
coming online much faster thanpeople had thought,” hecommented, noting that onlineusers in developing markets arealso tending to access the same
websites such as Google, Facebookand Wikipedia. “As this next billioncome online they are joining theglobal conversation,” he added.Wales said a strong focus is to
provide more information in locallanguages. He noted that althoughpeople are unlikely to edit or addinformation on a mobile phone, theincrease in mobile readership inspiresthose with access to a PC to editinformation in their own language
By Richard Handford
Ooredoo used a press eventhere at Mobile WorldCongress to talk up the
growth potential of its B2Bbusiness, flourishing the kind ofstatistics that would make operatorsin other regions, particularlyEurope, weak with envy.
The operator launched itsbusiness unit a year ago andgenerated revenue of more than $1billion in the first nine months of2014, a 10 per cent increase on theprevious year. Customer volumeswere up by 25 per cent, perhapsunsurprising for a new initiative.“Unlike west European markets,
Ooredoo is still exposed to a new
frontier of telecoms which ispowering significant growth in B2B,”said Thomas Craig, group executivedirector of the operator’s B2B activity. And Craig should know, with a
background of working in Europewhere B2B spend is flat, he said. Hisprevious employers were Vodafoneand BT Global Services.The company has an estimated
nine million companies present inits core markets of Algeria, Tunisia,Iraq, Kuwait, Qatar, Indonesia,Oman and Myanmar.There are reasons underlying Craig’s
bullishness that puts a $10 billionvaluation on the business marketacross its footprint, a figure includingonly core connectivity and notadditional businesses such as cloud.The company’s research found
high numbers of young peopleacross its region (typically 80 percent to 95 per cent) who are eagerto start their own businesses, apotential future customer base.Also GDP growth, often a proxy for
business connectivity, is 3.6 per centacross its region. In fact, Ooredoo isgrowing well ahead of that figure.
However, there are reasons forcaution. One is that 75 per cent of the$10 billion figure is small business,which can be hard to reach. “How tobuild channels to these markets is anissue, it’s very, very different fromwestern Europe,” said Craig.And Ooredoo has won its share
of business from multinationals.Such customers tend to pick severaloperators to serve its regions,which suits Ooredoo fine. “Can we be best globally? I don’t
think so. But can we be best in-region? Yes,” said Craig.
Wikipedia’s JimmyWales steps up drivefor zero-rated access
GSMA ANNOUNCESWINNERS OF 2015 GLOBALMOBILE AWARDS
The GSMA yesterday announced the winners of the 20th Global MobileAwards, in a ceremony hosted by actor, comedian, writer and film producerJohn Cleese.
Best Mobile Innovation for HealthTrice Imaging & Qualcomm WirelessReach for Mobile Ultrasound Patrol
Best Mobile Innovation for Education &LearningEDUMOBI for EDUMOBI Mobile LearningNetwork
Best Mobile Innovation for AutomotiveEricsson for Connected Vehicle Cloud
The NFC & Mobile Money Award Dialog Axiata for eZ Cash
Best Use of Mobile for Retail, Brands& CommerceEtisalat for Connected Commerce
Best Mobile Innovation for the‘Internet of Things’Jasper for Cloud IoT Platform
The Mobile Connect Award for BestAuthentication & Identity SolutionEtisalat for Mobile Connect
Best Mobile Enabled ConsumerElectronics DeviceZTE for Smart Projector
Best Mobile Service or App forEnterpriseCiti for CitiDirect BE Mobile
Best Mobile Service or App forConsumersBharti Airtel for One Touch Internet
Best Mobile Cloud Service or AppAirWatch for Enterprise MobilityManagement
Best Mobile Advertising or MarketingMnet Mobile for Game On
Best Mobile Network Product orSolution for Serving CustomersAlcatel-Lucent for VoLTE and ServiceInnovation
Best Mobile Product, Initiative orService in Emerging MarketsOpera for Opera Web Pass andSponsored Web Pass
Best Mobile Product or Service forWomen in Emerging MarketsBBC Media Action: Mobile Academy &Mobile Kunji for Harnessing Mobile forCommunity Health Workers
Best Use of Mobile in Emergency orHumanitarian SituationsTabangKO Emergency E-transfers forHaiyan Survivors
Best Mobile App, Service or Initiativefor Accessibility & InclusionOtoSense for Sound Recognition
Best Mobile Device for Accessibility &InclusionDoro for Doro Liberto 820
The Green Mobile AwardIndus Towers for Enabling Green Telecom
Best Mobile Music AppSmart Communications for SPINNR
Best Mobile Game AppGameloft for Asphalt 8: Airborne
Best Mobile Photo, Art, Video or TVApp Peel
Best Mobile Media & Publishing AppNews Republic for Start a Conversation
Most Innovative Mobile AppMnet Mobile for Game On
Judges' Choice - Best Overall MobileAppIFTTT
Best SmartphoneApple iPhone 6 LG G3
Best Low Cost SmartphoneMotorola Moto E
Best Mobile TabletMicrosoft Surface Pro 3
Best Wearable Mobile TechnologyMotorola Mobility for the Moto 360
Best Mobile InfrastructureHuawei for LampSite Solution
Best Mobile Technology BreakthroughAirvana OneCell
Best Technology EnablerDialog Ideamart
Best Solution for Growing Smaller orIndependent NetworksVodafone for Vodafone InterstandardRoaming Services
Best Security/ Anti-Fraud Product orSolutionSamsung for KNOX Workspace
Broadband for All: Outstanding LTESolutionTelstra for LTE Advanced Network forEmergency Services (LANES)
Outstanding Overall MobileTechnology – The CTOs’ choiceAirvana OneCell
GSMA Chairman’s Award 2015Dato’ Sri Jamaludin Ibrahim, ManagingDirector/President & Group CEO, AxiataGroup Berhad
Government Leadership Award 2015Government of Brazil
Spectrum for Mobile BroadbandAward 2015Government of the Islamic Republic ofPakistan
Wednesday 4th March MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.comPAGE 6
By Joseph Waring
TD-LTE will become the“saviour” of the mobileindustry as it faces massive
data growth, proclaimed BhartiAirtel chairman Sunil Bharti Mittal.“At the time we joined the GTI
[Global TD-LTE Initiative] as afounder member, we didn’t realisehow mission critical it would be. Westarted to take baby steps andmonitor what China Mobile wasdoing,” he said.Speaking at the GTI Summit
yesterday at Mobile WorldCongress, Mittal said: “I can’timagine our lives without the bigdevelopment of the TDDecosystem, given that India has just5MHz of 3G spectrum to serve thevery large capacity of itscustomers.”GSMA chairman Jon Fredrik
Baksaas said TD-LTE has seen thefastest adoption rate of anyconsumer technology. In June lastyear TD-LTE connections made upjust 7 per cent of all LTEconnections. “Now it’s closer to 25per cent, and next year when LTEconnections reach one billion, it willaccount for almost 30 per cent.”The fact that TDD and FDD
share common technologies andhave merged on common chipsetsand devices “means that the entireLTE ecosystem has flourished,”added Baksaas.He said operators will continue to
invest heavily in both TDD andFDD as they roll out their next-generation networks and look forways to monetise their investments.“As we look to the future, the
inter-dependence between the twois only going to grow, especially ascarrier aggregation becomes morecommon. And FDD is beingoptimised for use in M2Mapplications.”He also said 2015 will be the year
when we see VoLTE becomemainstream, with the support ofmore devices.Meanwhile ITU Secretary
General Zhao Houlin encouragedChina and other GTI partners topromote the advantages ofunpaired spectrum to a wider rangeof services.Li Li, deputy director general of
China’s Department of Science andTechnology, said China’s threemobile operators have workedtogether to “give TDD a uniqueadvantage in the 2.6GHz band tomake it possible to operate
efficiently with synchronisation,without the need for a guard bandbetween two frequency ranges.” He noted that this is a big booster
of frequency resource utilisation.“We also are very supportive of theTDD-FDD convergence and relatedapplications.” TD-LTE terminals last year
accounted for 40 per cent of all salesin the country and China is on trackto have 400 million LTE connectionsby the end of this year, he said.While 4G has made huge gains in
China in just one year, he said thereare a number of upstream anddownstream challenges, such as theincomplete maturity of VoLTE andhybrid communications.China Mobile executive VP Sha
Yuejia said its 4G buildout hasprogressed even faster than it hadimagined, ending 2014 with morethan 90 million 4G subscribers. Henoted that the ARPU of its 4Gcustomers is 1.46 times that of 3Gusers, while data usage per userincreased over threefold.China’s mobile leader offers
more than 1,300 4G devices fromabout 200 vendors. The price of4G handsets has dropped to as lowas $60.He said it is aiming to cover all
domestic cities and rural areas withone million 4G base stations by theend of this year. Coverage will alsoinclude 73 high-speed railways and26,000 km of highways. It expects to have 250 million 4G
customers and sell 200 million 4Gdevices this year.
By Paul Rasmussen
A5G White Paper unveiled bythe Next Generation MobileNetworks (NGMN) Alliance
aims to settle industry debate overthe technology’s future standards.Following a decision late last
year by the NGMN board of morethan 20 operator CTOs, a team of100 technical specialists wereasked to contribute towardsdefining the end-to-endrequirements for 5G. The resultingWhite Paper, according to theNGMN, now presents aconsolidated view of operatorrequirements intended to supportthe standardisation andsubsequent availability of 5G for2020 and beyond.“The White Paper provides
essential and long expected input forthe work of many industry bodies”,said Peter Meissner, CEO of theNGMN Alliance. “Together with ourglobal partners from within industryand research, we will now focus onsetting up and implementing a 5Gwork-programme ensuring thatfuture solutions will meet ourambitious targets.”The NGMN document states it
would like to see any 5G ecosystemas being global, lacking in
fragmentation and open toinnovation. However, whileconceding that commercialdeployments timescales will varyacross the operator community, iturges 5G availability by 2020.The White Paper is set for open
discussion at the NGMN industryconference in Frankfurt thismonth. However, equipmentvendors have been calling for opencollaboration across industrysectors for some time. “We want the standardisation of
5G to be done differently to pastefforts,” said Ken Hu, Huawei’srotating CEO, at Tuesday’s keynotepresentation at Mobile WorldCongress. “There should be a betterunderstanding of the particularrequirements of vertical industriesand improved communicationbetween interested parties.”
TD-LTE hailed asindustry saviour
NGMN unveils 5Goperator wishlist
“we will now focuson setting up andimplementing a 5Gwork-programmeensuring that futuresolutions will meetour ambitioustargets.”
By Ronan Shields
Pebble is stepping up itsproduct rollout, with themanufacturer using Mobile
World Congress (MWC) toannounce its second productlaunch in a week, plus what itclaims is the sector’s first “hardwareaccessory platform” that lets sensormanufacturers build “smart straps”that can communicate withsmartwatches.The smartwatch manufacturer
revealed that it has extended itsPebble Time series, with theaddition of Pebble Time Steel(pictured), a device unveiled byPebble CEO Eric Migicovsky duringan MWC conference sessionfocusing on Wearables that tookplace yesterday.Pebble Time Steel is available on
Kickstarter – a crowdfundingplatform where users ‘pledge’ fundsto a project up until they havereached their target – for $250, andis the second such device it hasmade public in a week.The latest update has up to 10
days of battery life and ismanufactured with stainless steel,plus optional leather, or steel straps,with the device to start shipping inJuly. Migicovsky also said updatesare available to those that had‘pledged’ to the previouslyannounced Time device.In addition, Pebble has also
debuted what it calls the industryvertical’s first “hardware accessoryport” initiative, that letssmartwatch accessory makersbuild watch straps containingsensors that can transfer data toapps running on its devices.
These “smart straps”, asMigicovsky calls them, signify asignificant milestone for theindustry vertical, as it is the firsttime such a service has been madeon wearable devices.He added: “Pebble is no longer
just an accessory to your phone, itis its own unique computingdevice,” he said.The new hardware platform is
“open”, meaning all developers, or“hackers”, are able to build on topof it, and then make device
accessories equipped withfunctions such as GPS trackingthat can be attached directly to aPebble device.“We believe that in the future
sensor manufacturers will not haveto create their own smartwatchesjust to bring their sensors to market.They can integrate them into athriving and active community ofpeople that want to see theirsmartwatch do more,” he toldattendees.Migicovsky also said he believed
smartwatches will becomeindispensable to consumers, but didconcede that this was unlikely to“happen overnight”, although he didexpress his opinion that such devicescould exceed smartphones in termsof popularity in the long-run.“With smartwatches now, you
can start to get things done fromyour wrist, without having to takeyour phone out… It’s about notforcing the user to change theirhabits around the device,” headded.
Pebble steps upproduct rollout to ditch'accessory' status
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HUAWEI | 4.5G
In the next 5 years, visual experience willundergo a transition from HD video tovirtual reality where users could watch
sports matches or even shop for thingsthrough virtual reality headsets and carry itlike they do with their smartphones. People’sdemand for better video experience willalways be endless; virtual reality is a stepforward in delivering such immersiveexperience. Furthermore VR can be deployedin other businesses like virtual tours ofpotential real estate buyers. Virtual reality isnow gaining industry momentum withcompanies like Oculus have created the firstconsumer mobile VR headset in the industrywhile other social networking platforms likeFacebook would also provide some VRapplications. NBA will film the ALL-Stargame with virtual reality cameras. NBA fanswho don’t have the opportunity to attend agame will be given the next best thing, 4.5Gpresents a platform required for ensuringimmersive experiences of VR for users. The second trend is cellular IoT. The
industry has been used to M2Mcommunication over short rangetechnologies like Bluetooth. but which willnot end there. The concept of cellularInternet of Things which mainly deals withM2M communication over the cellularnetwork technologies will vastly increase thenumber of smart, always on demand andonline things in our environment. Cellular-
IoT will further enable smart things likeconnected cars, connected wearables, smartgrid, smart waste bins to directly connect theinternet over long ranges . In the near term,more personal devices will not only beconnected to smartphones over the shortrange but also to the internet directly. The third trend is that the transformation of
industrial automation through the enabling ofcommunication between factory machinesand equipments. It is obvious that shortlatency will mainly benefit interactionbetween machines. For example cybersystems can realize control over factorymachines and industry equipments throughthe support of wireless connections. 4.5Gnetwork will enable cooperation of cybersystems in real time so they can execute realtime monitoring of industrial processes.Industry 4.0 has been steadily rising toprominence; this has encouraged thegovernment of Germany to make it a targetfor this year. The evolution of 4G to 4.5G isquite timely taking into consideration theplatform needed to support these trends inthe next 5 years.
NEW TECHNOLOGIES NEEDED TOSUPPORT THESE TRENDS The requirements to support these trends canbe classified into three main types ofconnections: high speed connection, massiveconnections and low latency connections.The visual user experience requirements
for applications like virtual reality and ultraHD video are defined by three main factors:connectivity, speed and service. In otherwords an “anywhere anytime” type ofconnection is essential to guarantee animmersive VR video experience. To be able torealize these requirements, there is the needfor more spectrum complemented with highspectral efficiency.
The requirements to realize the concept ofcellular Internet of Things can be defined asdeeper coverage and low powerconsumption. A clear way to make thispossible is the introduction of a new airinterface and new chipset to lead a transitionfrom 1K connections per cell to 100Kconnections per cell. Lastly, one of the key requirements to realize
an Industry 4.0 is very low latency, mainlybecause these cyber physical systems need tocontrol physical equipments and cooperatewith each other all in real time. Shorttransmission and short air interface latency arethe ways to realize the needed E2E latency of10ms to enable Industry 4.0 requirement4.5G is the natural evolution of 4G.It offers
enhancements on LTE-Advanced to meetnew services and the trends emerging in thenext 5 years.
4.5G OPENS A GIGA WORLDTo be able to guarantee an immersiveexperience, large capacity is quite essential.As the visual experience of users will bechanging from ultra HD video that requiredabout 30Mbps to virtual reality that willrequire about 1Gbps, 4.5G will enableoperators with the capability to deliver thelarge capacity required in this transition.Some technologies have been recognized asthe major capacity enablers (Technologies ina Giga World) which aim at the keyperformance target of xGbps peak rate.These are Massive Carrier Aggregation,Licensed Assisted Access, Massive MIMO &256QAM.
4.5G WILL MAKE CELLULARINTERNET OF THINGS A REALITY4.5G through LTE-M will introduce moreconnections which will mainly be devices likesmart meters and wearable user devices
connecting to the cellular network. There areseveral inherent characteristics of LTE-Mthat make this specification the best fit forCellular IoT deployment, these are providingdeep extensive coverage of about 20dB, lowpower consumption that ensures that batterylife lasts beyond 10 years, ensuring massiveamount of connections around 100K per cell.These capabilities tend to show why LTE-Mstands out as the best fit for the deploymentof cellular Internet of Things.
4.5G MAKES REAL TIME APPLICATIONA REALITY4.5G will be able to provide end to endnetwork latency of 10ms compared to the 40-80ms of 4G. This is made possible by ashorter TTI/RTT aimed at air interfacelatency reduction. Also CloudEdge solutionintroduces network function virtualizationprinciples in the network to ensure thattransmission latency is also further reduced.This level of E2E network latency enableindustrial transformation through leveragingthe benefits of cyber physical systems.Currently, we have industry equipments
mainly being controlled by single cybersystem; 4.5G will enable the control ofseveral industrial equipments through thecellular network, which will trigger atransition known as intra factory to interfactory.
TIME FRAME OF 4.5GIt is predicted that the first 4.5G services willbe launched around 2016. As it is wellunderstood, 4G LTE-Advanced is covered by3GPP Rel-10, Rel-11 and Rel-12, with atimeframe stretching from 2013 to 2015. 4.5Gwill be mainly addressed by 3GPP Rel-13 andRel-14. 4.5G represents a next 5 year networkevolution to smoothly prepare for themigration towards 5G around 2020.
There are some upcoming trends thathave been tipped to take place withinthe next 5 years. These trends mainlyrevolve around redefining visualexperience, building a betterconnected world over cellular Internetof Things and realizing Industry 4.0 toaccelerate mobile network evolutionto support real-time services
4.5G – For the Next Five Years
Wednesday 4th MarchMOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com PAGE 7
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CUSTOMER EXPERIENCE | CA
Research – Mobility:Why Your Customers Aren’tSatisfied and What to Do About It
By Denise Dubie, Senior Principal, Content Strategy at CA Technologies.
In the application economy, simplyproviding the next killer app is no longerenough. Consumers’ expectations have
never been higher, and you can lose acustomer in a split second if you have notfocused on optimizing the entire customerexperience.
CA technologies recently sponsoredresearch company Vanson Bourne to conducta global survey of 1,425 senior IT andbusiness executives on their mobilityinitiatives. The results revealed that overalluser satisfaction with mobility efforts to dateremains low: respondents report that only20% of their customers are completelysatisfied with their experiences with mobility.
The most important result is whatorganizations are actually doing to meetthese challenges: implementing a moreholistic approach to enterprise-wide mobility.In fact, 40% of respondents have alreadyadopted enterprise mobility and another 47%plan to in the next two years.
By taking a holistic approach to improvingand securing the overall end-to-end mobileexperience, organizations are reaping hugerewards:
• Enterprise mobility adopters report sixtimes more end users who are completelysatisfied with their mobility products orservices.
• Twice as many enterprise mobilityadopters have already seen animprovement in overall user experience.
• Enterprise mobility adopters have seen a24% revenue increase from customer-facing mobility apps and a 25%improvement in the overall customerexperience.
The research proves a few critical pointsabout mobility. For one, optimization of theoverall end-user and customer mobileexperience is the most important thing youcan focus on for success in the application
economy. And two, the best way to achievethis is to implement an enterprise-wideapproach to mobility.
UNDERSTAND THE CUSTOMEREXPERIENCE. To truly deliver a quality mobile experience,IT and the business must know how thecustomer interfaces with the app and howwell the app responds to customer demand.Learn, understand and try to experience whatyour customers are experiencing.
DEFINE CUSTOMER-DRIVEN RESULTS. Do you want more customers using yourservices? Do you want to deliver more appsor more feature releases to existing apps?Businesses must understand the goals of theirmobility efforts to better design the enterprisestrategy.
DEVELOP AN ENTERPRISE MOBILITYSTRATEGY. It’s clear mobility projects cannot thrive in anad hoc environment—they must beintegrated across and baked into all IT andbusiness endeavors from the start. Asuccessful enterprise mobility strategy willencompass managing the data from the backend to the user device.
IDENTIFY AND NURTURE MOBILITYTALENT. To drive an enterprise mobility strategy, ITorganizations must be equipped with the skillsneeded to not only develop mobile apps andservices but also the talent to envision howmobility could enhance existing applications.
MEASURE MOBILE SUCCESS. Mobility needs monitoring. Mobile apps canthrive or die in an instant. Learn what worksand what doesn’t early, and build onsuccesses.
See more at rewrite.ca.com
New research shows enterprise-widemobility can improve yourcustomers’ overall experience.
Denise Dubie
Denise is senior principal, content strategy at CA Technologies. As a former ITindustry journalist with IDG Enterprise, her work was featured in print and online dailyin publications such as Computerworld, CIO and Network World. Now Denise is a topcontributor of articles, blogs, whitepapers, eBooks and more. She manages theREWRITE and Highlight content editorial process and leads social media strategy. Withmore than 20 years experience, Denise reports and writes on the application economy,IT skills and careers, management cloud, mobility, DevOps, big data, security and more.
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NEWS
Wednesday 4th March MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.comPAGE 10
By Joanne Taaffe
The GSMA launched anindustry-wide HumanitarianConnectivity Charter. The aim
of the charter, which Axiata, Etisalatand Ooredoo have already adopted, isto help mobile network operatorswork more efficiently withhumanitarian agencies. Humanitarian agencies already
use mobile connectivity to locatepeople and exchange essentialinformation, while mobile operatorsprovide services such as earlywarning systems and SMSinformation services.The charter, however, lays out a
coordinated and predictableresponse to disasters so thatoperators can better support not onlytheir customers, but also the agenciesthat are working on the ground. “Mobile networks and the
connectivity that they provide can bea lifeline for those affected by naturaldisasters and other humanitarianemergencies,” said Anne Bouverot,director general, GSMA.
The Charter is supported by theUnited Nations Office for theCoordination of HumanitarianAffairs (UN OCHA), the UNEmergency TelecommunicationsCluster (ETC) and the InternationalFederation of the Red Cross andRed Crescent Societies (IFRC).The UN Secretary General, Ban Ki-
moon, said: "I congratulate theGSMA and its membership fordeveloping this partnership with thehumanitarian community, which willenable people affected by crises togain access to vital communications.” MNOs that sign the charter will
commit to a common set ofprinciples and work towards theadoption of initiatives.
GSMA charter to makemobile humanitarianservices more efficient
By Anne Morris
The Small Cell Forum saidrural and remote coverage isa big opportunity for mobile
operators, opening up a marketworth a potential $163 billion andproviding affordable mobilebroadband services to an extra 650million users, according to a studycarried out by Real Wireless.“It’s not niche,” said Alan Law,
chair of the Small Cell Forum, whowas speaking during thepresentation of Release Five of theforum’s programme.
Release Five: Rural and Remote isthe Small Cell Forum’s fifth body ofwork that sets out how small cellscan and are being used in a diverserange of remote and ruralenvironments. Indeed, JuliusRobson, who sits on the forum’ssteering committee, said 17,000small cells are already deployed inrural and remote environments.The forum has already explored
small cell opportunities in thehome, the enterprise and urbanareas in previous releases, and saidit has now “completed the set” withthe addition of rural and remote,although emphasising that its workis far from done.In future, the forum will address
new and emerging topics such asvirtualisation, SON, Wi-Fiintegration and 5G. In addition, therelevance of small cells to what isvariously called LTE-Unlicensed orLTE-LAA (licensed assisted access)is attracting urgent interest fromthe mobile communicationsindustry in general, the forumnoted.With this technology due to be
standardised in 3GPP’s Release 13,the Small Cell Forum said it has anopportunity to take an active role indriving forward this emergingstandard.Mark Grayson, a Cisco engineer
who sits on the forum’s board,observed that an operator requireslicensed coverage to accesslicense-exempt spectrum, and saidLAA is a subset of carrieraggregation. “It makes sense to co-locate the
licensed and license-exemptbands,” Grayson said.
Small CellForumsees$163Boperatorbenefitfrom rural
By Joanne Taaffe
MasterCard and theEgyptian governmentyesterday unveiled a
partnership to use mobiletechnology to extend financialservices to 54 million Egyptians.MasterCard will work with the
government to create and introducea digital ID program that linksEgyptian citizens’ national ID to anexisting interoperable nationalmobile money platform. MasterCard has already carved
out a sizeable role in the Egyptianmobile payments market. In mid-2013 the company launched aMobile Payment Gateway, followedlater in the same year by the PhoneCash mobile wallet. Rolled out inconjunction with the National Bankof Egypt, Fawry and Egyptian
Banks Co., the Phone Cash mobilewallet interoperable platformalready provides a range ofinteroperable financial services,including online and retail payment,money transfers and phone billpayment to banked and unbankedEgyptians. And it does soindependently of mobile operators. With a mobile penetration rate of
over 100 per cent, the Egyptiangovernment now wants to take theservice a step further and create asecure mobile platform that bringsfinancial services to millions moreEgyptians. By providing a singlecashless electronic platformunderpinned by national ID cards, theEgyptian government hopes to includemore citizens in the formal economy. “This collaboration with
MasterCard will provide millions ofEgyptians with access to aninnovative, safe and simple way toconduct financial transactions usingtheir national ID card,” said H.E. AtefHelmy, minister of communicationsand information technology. MasterCard and the Egyptian
government will jointly build aninnovation center in Cairo, which willdraw on MasterCard’s technologiesto develop the services.
MasterCard and Egyptiangovernment team on mobile payments
By Joanne Taaffe
US consumers increasinglysee smartphones as a must-have, regardless of income,
according to a new report on USdigital device usage by dataanalytics company Verto. At the end of the fourth quarter
2014, 42 per cent of people in theUS earning $15,000 or less owned asmartphone, compared to 80 percent of those earning over$150,000.Unsurprisingly, younger people
are the most likely to favoursmartphones: 75 to 78 per cent of18-to-39-year olds in the US ownone, with 30-to-34-year-olds beingthe most likely to do so.And although US consumers tend
to have several devices – 4.6 eachon average – they are casting asidePCs, portable media players andelectronic book readers in favour oftablets and smartphones: Amazon’sshare of the tablets in use decreasedfrom 22 per cent in 2013 to 18 percent last year, according to Verto.
Apple meanwhile continues tocount on its loyal users to maintainits lead. Mac users are more likelyto have a smartphone or tablet ofany kind than Windows users – andthey tend to choose Apple. Out ofall Mac users, 79 per cent have asmartphone, and 58 per cent have atablet and they are four times morelikely to own an iPad than anAndroid tablet. Windows users,however, show no clear preference.At the end of 2014 Apple’s usersaccounted for 42 per cent of thetotal installed base of smartphonesand 43 per cent of the installedbase of tablets. Nevertheless, Samsung managed
to increase its share of sales in theUS tablet market from 12 per cent in2013 to 15 per cent in 2015 and itsshare of smartphones purchasesfrom 27 per cent in 2013 to 29 percent. The other area of growth is inthe use of smart TVs and streamingmedia devices, which increased 26per cent and 22 per cent to reach 45million and 35 million users,respectively.
Smartphonesessential to USconsumers - Verto
GSMA HONOURS THE GOVERNMENTS OF BRAZIL AND PAKISTANIN ITS 2015 GOVERNMENT MOBILE EXCELLENCE AWARDS
l. to r. His Excellency Mr. Ricardo Berzoini, the Minister ofCommunications of Brazil; Her Excellency Ms. Anusha RahmanKhan, the Minister of State for Information Technology of Pakistan;Mr. David Thodey, CEO & Executive Director, Telstra (whopresented the awards).
“Mobile networks andthe connectivity thatthey provide can be alifeline for those affectedby natural disasters andother humanitarianemergencies”
Dennisa Nichiforov-Chuang, Mobile Spectrum Analyst, GSMA Intelligence www.gsmaintelligence.com
Regulators should ensure that operatorsare assigned sufficient amount ofspectrum and the right bandwidth to
achieve the required quality of service. Eachnew technology generation uses widerchannel bandwidths, as well as improvedspectrum efficiency to drive fasterconnection speeds. This means that they useincreasing amounts of spectrum making theneed for new mobile frequency bandsessential. For example, a 2G channel is 0.2MHz wide, a 3G channel is 5 MHz wide and a4G-LTE channel can range from 1.4MHz to20MHz wide – the fastest 4G-LTE servicesare only possible with the wider channelsizes. The most recent types of 3G and 4G-LTE networks are capable of providing userswith especially fast speeds by combiningseveral channels together, making them evenmore reliant on large amounts of spectrum.In some cases, reserving spectrum for newentrants led to inefficient use of spectrum.For instance, in the AWS auction in 2009 inChile, the three incumbents have beeneffectively excluded from participating in theauction, leading to valuable spectrum beingawarded to two new entrants that reached alimited market share of connections.Spectrum allocation is often seen byregulators as a way to facilitate the entry ofnew players in a market with a view tostimulate competition. However, our researchdemonstrates that the majority of newentrants that launched services since early2010 did not impact the competitive structureof their respective markets, in turn showingthat the success and lifespan of new entrantsdepends on a number of factors that tend tobe excluded from the regulatory framework.
REGULATORY MODELS USED TOENCOURAGE NEW ENTRANTS Once a government or regulator decides toencourage a new entrant into the market,different models are usually employed toensure both access to spectrum as well asfacilitation of entry conditions. Examples ofthese models include:- the use of spectrum caps- set-asides of spectrum for entrants- different roll-out and coveragerequirements for the new entrant- obligations imposed on incumbents orestablished operators to provide facilitiessharing (such as access to infrastructure)and roaming
NEW ENTRANTS – 2010 TO PRESENTDAYA number of factors impact the ability of newentrants to successfully challenge establishedoperators. Recent data shows that most newentrants tend to struggle to gain a foothold inestablished markets. The number of existingplayers in the marketplace at the time oflaunch of a greenfield operator is a significantindicator of its ability to grow market share(see chart).From Q1 2010 to the present day, a total of62 new players launched operations across 48markets worldwide. If we examine thesuccess of new entrants over this timeframe,it is clear that the number of existing playersin a market at the time of launch has a largebearing on its performance, in terms of itsability to change the market landscape. Ofthe 62 launches, 24 entered markets withthree or less existing players, and 7 of thesebroke hitherto monopolies. The remaining 38launched in markets with 4 or more existingoperators.Those entering markets with only oneexisting operator performed best, recordingan average market share of connections of 21per cent some 26 quarters (6.5 years)following commercial launch. However, ourdata shows that the marginal gains of newentrants fall significantly as the number of
existing operators climbs. Those enteringmarkets with two existing operators canexpect a corresponding average market shareof connections of 14 per cent in the sametimeframe, while those entering markets withthree existing operators achieved an average
market share of 10 per cent. Finally, newentrants entering markets with four or moreexisting players did not witness market sharein excess of 5 per cent in the 6.5 years periodsince their launch.
Regulators must be wary of theconditions under which new entrantscan thrive before allocating valuablespectrum, as reserving spectrum fornew entrants may not result ineffective competition or sustainablemarket players, while leading to aninefficient use of spectrum.
ABOUT GSMA INTELLIGENCE
GSMA Intelligence is the definitive source of global mobile operator data,analysis and forecasts; and a publisher of authoritative industry reportsand research. Our data covers every operator group, network and MVNOin every country worldwide – from Afghanistan to Zimbabwe. It is themost accurate and complete set of industry metrics available, comprisingtens of millions of individual data points, updated daily.GSMA Intelligence is relied on by leading operators, vendors, regulators,financial institutions and third-party industry players, to support strategicdecision-making and long-term investment planning. The data is used asan industry reference point and is frequently cited by the media and bythe industry itself. Our team of analysts and experts produce regularthought-leading research reports across a range of industry topics.
Wednesday 4th MarchMOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com PAGE 13
By Anne Morris
The SIM card is evolving tosupport future new servicesin both the machine-to-
machine (M2M) and consumermarkets.A new report from GSMA
Intelligence noted that alternativeSIM solutions to the traditionalapproach of a single SIM cardissued by a single operator have
recently been deployed in someM2M devices and tablets. Theseinclude embedded solutions, whereSIM cards are fixed in the deviceand cannot be moved, and remoteprovisioning, where SIM cards canbe updated over the air and storeone or more operator profiles."The SIM has provided the
security and authentication toaccess mobile networks for almost aquarter of a century and it will
continue to do so as the marketevolves,” said Hyunmi Yang, chiefstrategy officer at the GSMA. “By2020 we forecast nearly 1 billioncellular M2M connections and 9billion consumer connections thatwill require SIM cards, so it iscritical to ensure security androbustness in the evolution of theSIM.” The GSMA has developed
specifications for these twosolutions, announcing the GSMAConsumer Remote SIMProvisioning initiative at Congressthis week. The GSMA EmbeddedSIM Specification, which wasdeveloped to serve the M2Mmarket, has been adopted by nearly30 operators and vendors to date.
Arising level of sharing andcooperation betweencompeting interest groups is
emerging as demand for scarcespectrum soars. The mobile and satellite industries,
for example, have an unprecedentedopportunity to converge becausethere are things “we can do thatother technologies simply can’t do onthe video front”, said Karim MichelSabbagh, president and CEO ofsatellite player SES.“We all have much more to gain
by working together. But we need to
move away from a conversation onwhat we each can do separately tohow the industries can worktogether,” he said.Speaking on a panel discussion
on spectrum at the Mobile WorldCongress on Monday, Sabbaghcalled for finding the parts of thespectrum where the two industriescan collaborate. “This is where wecan generate more revenue andmore profit.”Looking at the mobile industry in
Europe, he said ARPU has dropped26 per cent since 2008. On thebroadcaster side, there also hasbeen some level of price erosion.
“The question is what are we goingto do to create more value?”Gordon Smith, president and
CEO of the National Association ofBroadcasters (NAB), argued thatthe world of tomorrow needs bothbroadband and broadcast sincethey serve very different needs. “The broadcast architecture – one
to everyone in a geographic area – isimportant, especially as it relates tovideo. There’s not enough spectrumin the universe to do video one-to-one through broadband.”Regarding the question whether
consumers want on-demand or live,he said the answer is they want both
depending on the content. “Policymakers going forwards have tomake some value judgments – howmuch should be allocated tobroadband and how much shouldbe preserved for other socially goodpolicies, like weather, local newsand emergency information.”He concluded that price, policy and
technology will ultimately answer thequestion as to what the future holds forbroadband and broadcast.Francois Rancy, director of the
ITU’s RadiocommunicationsBureau, pointed out that it’s vitalthat the decisions for the WorldRadiocommunication Conference15 are made by consensus since theimpact lasts for decades. “That lastvote was 20 years ago. We need tothink 15 years ahead and establish astable framework. We can’t affordto change things in a seismic way.”
Rancy said the optimisation ofspectrum use is a high priority forall players. Romano Righetti, VimpelCom’s
group chief regulatory officer, toldthe audience that more harmonisedspectrum management could lowerthe costs of devices and be anenabler of new investments. He noted that predictability is a
key issue at the national level. “It’simportant to know in a reliablemanner the spectrum managementplan because a lot of investmentneeds to be put in place forauctions, rolling out networks andputting together a goodcommerical offering.”Righetti said how much spectrum
will be made available, when and atwhat price, are importantconditions “for creating the rightconfidence for future investment”.
Spectrum panel calls for morecooperation and flexibility
Q&A r
What will be the key themes you’ll touch on in your session?I will discuss the growing relevance of accessibility solutions for everyone whouses technology – regardless of age, ability or injury. I will emphasise thegrowing importance of viewing accessibility as the foundation of a newgeneration of digital experiences capable of understanding and responding tothe person’s individual preferences or needs.
Why has this segment received so little attention?Historically, accessibility was viewed as a niche investment for a very smallnumber of customers, or in some cases as a set of legal requirements. The newview emerging in today’s business environment is that accessibility is aboutcreating more flexible user experiences that optimise productivity for eachperson and ensure everyone is able to fully participate in the digital worldaround us.In a more direct sense, there also is growing regulatory pressure, increasinglitigation and rising competition – all indications that accessibility will becomeincreasingly important to businesses around the world.
How is it possible to profitability serve these niche markets?Profitability becomes a core outcome if one views this as an opportunity tocreate great solutions for the 15 per cent of the population with disabilities. Weare seeking to shift accessibility out of the ‘niche’ technology space and into‘mainstream’ value creation for every customer.
What are some of the things we’re likely to see in the short term?As part of Microsoft’s transformation to a mobile-first, cloud-first company, youwill see accessibility and inclusive design playing a larger role in how we delivermore personal experiences across the full range of devices.In the short term this will be most apparent in the Windows UniversalApplication Platform, our built-in assistive technologies, and the work we aredoing with our partners to improve their accessibility solutions.
How much of a role do governments need to play?Governments around the world are already expressing a clear perspective thatdigital inclusion of the aging and disabled communities is an essential part of themodern world. More than 150 countries have ratified the UN Convention on theRights of Persons with Disabilities (UN CRPD) – a step that signals their intent totake specific actions to ensure the goals of digital inclusion are achieved.We support that convention and are dedicated to working with thosegovernments to find technology neutral approaches to achieving that outcome.
Rob Sinclair,Microsoft Chief Accessibility Officer
Mobile accessibility: The business angle forimproving the quality of life
Hall 4 – Conference Village – Auditorium 5Wednesday, 4 March 14:00-15:00
By Ronan Shields
Telefonica is using its freepublic Wi-Fi rollout to aidbricks-and-mortar based
businesses, such as restaurants, incalculating the return oninvestment of their onlinemarketing spend, by helping themestablish just how much footfallthey drive in-store. The strategy was discussed
during a Mobile World Congress(MWC) panel session on'Personalising the ConsumerExperience', where Robert Franks,Telefonica's managing director,digital commerce, took to the stageto discuss the operator’s 'big data'collaboration with Cisco. Telefonica's UK arm O2 has
rolled out a free public Wi-Finetwork, which is available even torival network providers' customers,using Cisco technology and which
they install in business outlets withhigh levels of footfall traffic, such asrestaurants and sporting arenas. Frank told MWC attendees: "A
restaurant chain with O2 Wi-Ficame to us to see if we could helpthem maximise return on theirdigital marketing, which wastargeted at driving people into theirrestaurants by giving them offers,etc. However, they didn't know iftheir campaigns were beingeffective, or how they could beimproved." Telefonica and Cisco helped the
restaurant chain identify audiencesit served with 'behaviourallytargeted ads' online (a techniquemade possible using ‘cookies'), andthen subsequently visited itsoutlets, using ‘unique identifiers’that were flagged when they thenlogged on to the O2 Wi-Fi networkin-store. They were then retargeted with
ad campaigns while they weresurfing online at home, to establishif they would return to therestaurant more frequently as aresult, with the brand achieving a"three-times higher response rate toits digital marketing, than itachieved through other means",according to Franks. Both Franks, and fellow panellist
Kelly Ahuja, Cisco, SVP & GM,service provider business, products& solutions, said helping bricks-and-mortar outlets establish thelink between their online marketing(the fastest growing advertisingformat), and subsequent in-storevisits was crucial, as only 17 percent of all UK commerce is carriedout digitally.
Wednesday 4th March MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.comPAGE 14
By Steve Costello
Doro, a maker of devicestargeting older users, isplanning to launch a
service intended to “providepeace-of-mind and assurance tothe families of seniors”.Called Connect & Care, it is described
as an “innovative mobile socialnetworking tool applied to real life”.
It can be set up to monitor anolder user’s behaviour patterns, forexample movement andcommunication, to raise an alert ifany problems are detected.It will also connect seniors with
local people who are ready to help,support and offer assistance.The service is supported by select
Doro mobile phones for seniors,with an iOS and Android app forfamily members.The launch follow’s Doro’s
acquisition of CareTech. Connect &Care will “pave the way for telecareservices later in life if needed”.
Doro set forsocial servicelaunch
By Anne Morris
4G-LTE networks will covermore than three-quarters ofthe population in Latin
America by 2020, according to newresearch from GSMA Intelligence. The new data predicts that 76 per
cent of the population will haveaccess to 4G networks by this point,up from 35 per cent at the end of2014. In terms of subscribers, 4Gcurrently accounts for fewer than10 per cent of mobile connections.However, GSMA Intelligencepredicts that 4G will account forone in four connections by 2020. Total mobile connections in Latin
America are forecast to grow from709 million at the end of 2014 to889 million by 2020, with 4Gaccounting for 28 per cent (245million connections) by this point.Smartphones accounted for 32 percent of Latin America connectionsin 2014 and are expected to accountfor 68 per cent of the total by 2020. Regarding network spend, mobile
operator CAPEX in Latin Americais forecast to reach a cumulative$193 billion in the seven-yearperiod between 2014 and 2020.Latin American operators investedalmost $8 billion in spectrumlicences in 2012-2015, primarily tosupport 4G deployments.
4G networks to cover 76% ofLatAm population by 2020
By Joseph Waring
In the emerging Internet ofThings (IoT) space telecomsoperators will likely continue to
provide connections intoconsumers’ homes and power thedifferent screens. But to remainrelevant within the connected homelandscape, Chris Boross (pictured),Nest Labs’ product marketingmanager, insists operators will needto find new ways to interact with thethings people care most about intheir homes – things that help themstay comfortable, help keep themsafe and help them save energy.He said Thread – an IP-based
wireless networking protocoldeveloped by seven companies – is
designed to create a better way toconnect products in the home.Boross is the president of Thread. He’ll be speaking on Thursday
about the challenges that have keptdevelopers from being able toefficiently and securely connectproducts within a home. Thesession runs from 11:30-13:00 inAuditorium 2.Using proven standards and IPv6
technology with 6LoWPAN as itsfoundation, he said Thread offers anumber of advantages over otherwireless standards, including secureand reliable networks with no singlepoint of failure, simple connectivityand low power.“With Thread, product
developers and consumers can
easily and securely connect morethan 250 devices into a low-power,wireless mesh network that alsoincludes direct internet and cloudaccess for every device,” he said.A big challenge for Thread, he
noted, will be spreading the word sodevelopers can understand thebenefits of using it to connectproducts in the home.More than 100 companies have
joined the Thread Group since lastOctober, and it is working to releasetechnical specifications in June.Boross said the goal is for
consumers to be able to easily setup, use and secure Thread products,which require fewer wires andbattery changes. “In addition,millions of existing 802.15.4
wireless devices already on themarket can run Thread with just asoftware enhancement — no newhardware is required. This meansthe truly connected home can behere a lot sooner than we think.”
Nest Labs pushes ‘Thread’ todrive the connected home
By Steve Costello
AT&T is in trials to license itsDigital Life home securityand automation platform
worldwide, Ralph de la Vega,president and CEO of AT&T Mobileand Business Solutions, told MobileWorld Daily.“We announced last month that
we’d be adding technology fromthird parties to the platform,opening it up so a user can easilyadd products from otherdevelopers. This is just thebeginning,” he said.AT&T is already working with
companies such as LutronElectronics (window shades andlighting controls), Samsung(Samsung Techwin’s Wi-Fi IPcamera, wearables), Qualcomm Life(secure medical data) and LGElectronics (smart TVs).The operator has already
announced a “limited trial” ofDigital Life in Europe, working withTelefonica.Last month, AT&T said that
Digital Life is currently available in82 markets across the US. And de laVega said the company is seeingcommercial momentum behind it.
“We’re seeing positive gains andour subscriber additions rival themore entrenched players in thespace. We built the Digital Lifeplatform to be industry leading andit is,” he said.Echoing a theme that was evident
at AT&T’s Developer Summit lastmonth, the executive also noted thatthe increased focus on security
globally, following a number ofhigh-profile stories, is an area foroperators to focus on.“It’s not just a differentiator, it’s an
imperative for success. Nearly everyCIO I talk to has security as his orher number one concern. What IoTcan do for businesses is so exciting,but customers want to know theirdata is secure,” he observed.
AT&T in talks over globalDigital Life rollout
“With Thread, productdevelopers and consumerscan easily and securelyconnect more than 250devices into a low-power,wireless mesh network”
Christy Wyatt, Chairman and CEO of Good Technology
MOBILE WORLD DAILY (MWD): LOOKING BACK OVER THE LAST 12MONTHS, WHAT ARE THE KEYCHANGES YOU HAVE SEEN IN THEENTERPRISE MOBILITY MARKET?
Christy Wyatt (CW): I think that the bigtrend we're seeing right now is the maturationof customer thinking. We've been talkingabout a vision for the past few years thatthese mobility strategies are going to getmore sophisticated, and that the devicelandscape is going to become more diverse.And that's going to increase the complexity,which is then going to drive the risk. Higherrisk and higher complexity are also going todrive cost.
In 2013 and early 2014, so much of theconversation was around MDM and BYO thatmany companies weren't really thinkingabout the bigger picture, for truly mobilisingtheir enterprise. We're now starting to seecustomers trying to do more sophisticatedworkflows that require these robust platformslike Good Dynamics.
We're also seeing a lot of growth in non-regulated spaces. It used to be largecompanies like banks and healthcareorganisations. Now it's companies of anysize: retailers, manufacturing, logistics etc.And that's because the message came acrossloud and clear in 2014 that security wasn'tjust a topic for banks.
One of the things holding enterprises backwhen it comes to mobility strategies isconfusion. There's a lot of noise in the marketand a lot of vendors claiming to do the samething. I think that much of the hype doesn'tclearly spell out what kinds of breaches areactually happening within theseorganisations. What are the things you'reactually trying to protect against, and what'sthe right set of tools to be able to mitigatethat risk?
The only path through that is to be able tocreate a more open dialogue about what therisk profile looks like and then what the realsolutions are to solving some of thoseproblems.
MWD: WHAT TRENDS DO YOU EXPECTTO BE MORE EVIDENT AT MWC THISYEAR COMPARED TO LAST YEAR?
CW: I'll actually start with two years ago. In2013, there were very few enterprise vendorsthere and very little enterprise conversation.We were one of the very few, and that waseven more the case in previous years.
Last year, enterprise mobility vendors took amore prominent position, taking bigger spaces
and having bigger conversations. But I think a lotof the dialogue was still focused on what I'd callthe young MDM/enterprise mobility market.My hope for this year would be that we start tosee the maturation of not just the platforms andtools but also the complex mobility strategies.
And that's what we see with our customers.They're not just doing simple employeeproductivity; they're mobilising significantparts of their business. It's real-time; it's five9s; it's always-on.
In 2013, Good Technology found there was very little conversation aboutenterprise mobility at Mobile World Congress. Fast forward two years andthe company believes that the 2015 event will see a new level ofsophistication among enterprises as they recognise the need for morecomplex mobility strategies.
“One of the things holding enterprises backwhen it comes to mobility strategies isconfusion. There's a lot of noise in the marketand a lot of vendors claiming to do the samething.”
“The first assumption that every enterpriseshould make is that somebody is trying tocompromise you right now: breaches aregoing to happen; devices will get stolen;accounts will get hacked.”
Wednesday 4th March MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.comPAGE 16
It's the critical lifeblood of theseorganisations, and that's what enterprisemobility has become.
MWD: WHAT ARE THE MOSTCRITICAL CHALLENGES BEING FACEDNOW BY ENTERPRISES AS THEYINCREASINGLY EMBRACE MOBILEDEVICES, APPLICATIONS ANDMANAGED SOLUTIONS WITHIN THEWORKPLACE?
CW: I think that you have this interestingdynamic where users are far morecomfortable with mobile devices than theyhave been with any other piece of technologyin their lives. You don't reach for your PCwhen you open your eyes in the morning. SoI think users then get a much bigger vote interms of what they're doing on their device,how it's configured, what they'd like.But at the end of the day, if the IT department
is putting data on that device, it has to remainaccountable for that data. That doesn'tnecessarily mean they need to take over theentire device. And I think getting organisations toa point where they're clear on the problemthey're trying to solve, and in what phase of theirmobility strategy, is one of the biggest challenges.Because when you first start the conversation inthis market it's very noisy. It's very hard todifferentiate. Companies need to ask themselves:"Where is my data? Who do I want to haveaccess to it, on what device and where? What arethe risks? What would happen if somebody elsegot this data?” And then they need to know whatthe right tools are to provide all that.Through 2013 and 2014 lots of folks were
saying, “I don't need a significant securitytechnology for my employees’ devices. I canjust use simple Exchange ActiveSync becauseall my users have is email." And thensomething like the Sony breach happens, and
you can then see that email can actually havea pretty big impact on a business.
MWD: HOW SHOULD ENTERPRISESBE ADDRESSING SECURITY ISSUES INTHE LIGHT OF SUCH CYBERATTACKS?
CW: The first assumption that everyenterprise should make is that somebody istrying to compromise you right now:breaches are going to happen; devices will getstolen; accounts will get hacked. The devicesthemselves are going to be compromised ifthey're not already.So you have to assume you have to protect
your data no matter what. What is the rightplatform to do that? That's what we focus on.That's what we're the experts in.
MWD: DO YOU THINK THATENTERPRISES HAVE ADAPTED WELLTO THE “BYOD” TREND?
CW: I think that with the kinds of mobilitystrategies we see companies deploying, BYO is
going to be a tiny part of a much more complex,much broader landscape in a year or two.Right now we're still talking about employee-
facing applications. Do you let them buy theirdevice or do you buy a device for them? Youhaven't even started the conversation aboutwearables, the Internet of Things, M2M, all ofthese other places where your data could leak. Is BYO important? Yes it is. Some of the
friction points we've seen with customershave been with some of the older MDMtechnologies; there was concern about dataprivacy if you're actually using MDM on theentire device. We've also seen concerns about who pays
for the data plan. Again, I think GoodTechnology has removed a lot of thosefriction points with our investments both inour platform and creating clear lines betweenthe corporate assets and the personal assets.We don't violate the end user's privacy.We have also invested in split billing,
which we believe is a great step forward
towards providing the clarity of what iscorporate space and what is personal space,and not letting who pays the bill become thefriction point.
MWD: WHAT LIES AHEAD FORENTERPRISE MOBILITYMANAGEMENT?
CW: Our view is that this is an increasinglycomplex network of things. It's not justmobile; it's going to be fixed and mobile; onbig and small screens. The same CIO who isthinking about how to provide email to anexecutive will also have to think about how toprotect data that is going back and forth tothe vending machine that they're supporting.Or to the retail floor or manufacturing space;or out to their end business users andcustomers. When data is travelling theconcerns are different, and the kind ofapplication might just be different. But theapproach remains the same.
“My hope for this yearwould be that we start tosee the maturation of notjust the platforms andtools but also the complexmobility strategies.”
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Robert Stalick, Chief Executive Officer, Tresys Technology
CIOs and CISOs need to be able toquantify and manage risk. In theirminds, Enterprise solutions should
have reliable release cycles, strong customerand technical support, and a commitment topatching critical bugs in a timely manner. Bytheir very nature, open source solutions haveinherent disadvantages in these areas, thoughunfortunately, not all proprietary solutionseffectively deliver on these goals either! Linux is an instructive example of open
source done well. By all measures, Linux hasa strong share of the server market. Linux hasan active developer community, with deepsupport in the technology industry andacademia. Security is a primary focus for theLinux development community, withvulnerabilities rapidly fixed and accessible toadministrators worldwide. Recently identified vulnerabilities in
Android underscore the contrast with Linux.Google announced in January that it will notaddress vulnerabilities in any versions ofAndroid prior to 4.4, leaving OEMs and CSPsto fend for themselves. January 2015statistics from the Google Play Store showedthat 54% of Android devices using GooglePlay were on versions 4.2 and older. Thatmeans that Google will not be addressingvulnerabilities for over half of the Androidusers in the world! And even if Googleprovides a patch for a vulnerability, the vastmajority of individual users cannot apply thatpatch until their CSP either backports thepatch to whichever Android they areproviding (and then rolls that out to the users)or the CSP eventually upgrades the user to alater Android version. So, how should a CIO or CISO feel about
this situation? Enterprises need to know that
critical security fixes will be provided in atimely manner and that the devices theirusers depend on will be supported longenough to recoup their IT investment.Consider Enterprise rollouts in the desktop orlaptop space—most Enterprises go three ormore years before doing major upgrades oroperating system refreshes. And, they do agreat deal of testing before performing a newrollout or applying a widespread patch. In themobile space, those cycles have to beshortened tremendously. Mobile operatingsystems have been evolving much morequickly than traditional operating systems,while hardware often comes and goes inunder a year. Enterprise mobile deploymentswill have many more hardware and softwarecombinations to manage, dramaticallyincreasing the potential number of possiblesecurity vulnerabilities.For Android to be a viable option for
Enterprise mobile deployments, the processfor addressing the inevitable securityvulnerabilities needs to be improved. IfGoogle is going to continue to own theupstream Android distribution, they need tobe much more proactive about addressing allsecurity vulnerabilities for all widely fieldedAndroid versions. If CSPs are going tocontinue to own the operating system andupgrade path for their customers, then theyneed to increase their ability to independentlydevelop or integrate security-relevantpatches. And Enterprises need to hold theirmobile vendors accountable for supportingtheir products in the same way they hold theirdesktop and server vendors accountable. Proprietary solutions based on the Android
Open Source Project (AOSP), e.g., SamsungKnox, LG Gate, Blackphone, are in an
interesting position because while they claimsecurity advantages, they necessarily havemany of the same vulnerabilities as theunderlying OS. In fact, many vulnerabilityresearchers and attackers focus on theseplatforms precisely because it can beassumed that anyone buying them hassomething to protect. Samsung’s partnershipwith Google to release portions of the Knoxcode as part of Android L is a good steptoward improving open source Androidsecurity. But, there needs to be a consistentfocus on security and cooperation among allof the Android stakeholders.The history of server (and, to a lesser
extent) desktop operating systems shows usthat closed, proprietary operating systemsare excellent launching points for Enterprisesolutions. However, the closed nature ofthose operating systems can lead tostagnation, while the open source communitywill continue to push features and fixes intothe entire range of computing applications.The very nature of open source, with thediversity of perspectives that can be broughtto bear on software, can even help addressthe security vulnerabilities in Android—ifonly there was an efficient way for these fixesto move into upstream or CSP versions ofAndroid. While the open source model is successful
for the operating system itself, it appears tobe less successful when it comes to securityapplications on the device or in thesupporting infrastructure. If the productsused to protect open source solutions arethemselves closed, how confident can usersbe about the security vulnerabilities in thoseproducts? Mobile solutions make enterprise
applications available from anywhere via theCloud. This means user authentication anddata in transit protections are critical. Theseproblems have been solved conceptuallysince the days of mainframes, but the recentSSL vulnerabilities remind us that poor
implementations continue to plague theindustry. Thus, independent analysis is evermore important—security architectureassessments that focus on defense in depth,vulnerability assessments, and red teams aredefinitely money well spent. Effective security is a constant struggle
against ever-evolving adversaries. Designing,developing, deploying, and managingsystems that are less susceptible toexploitation requires discipline. Identifyingand addressing vulnerabilities in a timelymanner requires coordination andcooperation between the developer, vendor,and user base - including CSPs, OEMs,security application vendors, securityconsultants and independent experts,academia, and government. We encourage allstakeholders to work together to makeeffective mobile security as ubiquitous as theflexible functionality to which users havebecome accustomed. Android is a trademark of Google Inc.
The success of Android™ in the smartphone marketplace has clearlydemonstrated that open source software is a viable foundation forCommunications Service Providers (CSPs) and device manufacturers.Unfortunately, the dynamism and diversity that result from open sourcedevelopment models are inherently more risky to deploy into Enterprises.
“For Android to be a viableoption for Enterprisemobile deployments, theprocess for addressing theinevitable securityvulnerabilities needs to beimproved. If Google isgoing to continue to ownthe upstream Androiddistribution, they need tobe much more proactiveabout addressing allsecurity vulnerabilities forall widely fielded Androidversions.”
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CONNECTIVITY FIRST | DEVICESCAPE
Connectivity First: An Operator Census
Mobile World Congress is where themobile operator communityconvenes to search its soul. To
collectively address the big existentialquestions: What are we? What are we goingto be? In the good old days, whencompetition existed only within thecommunity itself, imagination was the soleconstraint on discussions. In 2015, a newreality has entered the building.You can answer those big questions in many
ways. A mobile operator is at once a legallyobligated licensee, engineering organization,retailer, distribution channel, billing engine,customer service operation, brand, wholesaledealer, and more. Many have wideraspirations, their sights set on advertisingrevenues or the Internet of Things.Ask a typical end user, though, and they’ll
probably get right to the nub of it, telling youa mobile operator is a company they pay forwireless connectivity.So, how does the operator landscape looktoday? GSMA counts almost 800 mobileoperator members, which shakes out atroughly one operator to every ten millionpeople on the planet. It seems like a fairlyspacious environment. Indeed, the currentwave of operator consolidation continues togather momentum, so it looks as if theprevailing trend is towards a decrease in theirtotal number.Scan the landscape for the wider category
of wireless connectivity providers, however,
and it becomes clear that mobile operatorsare not alone.There are MVNOs and resellers, for a start.
Many may be niche players but by no meansall. As discussions around UK consolidationcontinued in February, Sky and CarphoneWarehouse Dixons—both heavyweightconsumer brands in adjacent sectors—announced plans to enter the UK market withvirtual offers.Many markets are evolving to quad-play
service models as cable and fixed broadbandproviders everywhere are adding wirelessconnectivity to the mix. They’re muscling inon what was once the peacefully exclusivepreserve of the mobile operator.And feverish anticipation is building around
Google’s entry into the U.S. wireless market.Reports suggest Google will buy wholesaleconnectivity from two operators, connectingcustomers to whichever provides the betterservice in the moment. It simply doesn’t getmore disruptive than that.Wi-Fi will form an additional element of
Google’s connectivity mix, one I’d bet will befundamentally important. We don’t yet knowexactly how this will look, but we do knowthat traction gained by the ‘Wi-Fi First’service model was one of the key trends of2014. Initially a means of start-up disruption,Wi-Fi First is now being embraced by largerplayers. U.S. pay-TV provider Cablevisionprovides a recent, high-profile example.Emerging, alternative wireless service
providers, large and small—unrestricted bylegacy networks, investments, and businessmodels—view wireless connectivity as biggerthan mobile. They view connectivity as ameans to an end, and, in so doing, they alignthemselves more closely with today’ssmartphone user than mobile operators do.
Here’s another perspective shift: Beyond thewider communications sector is a further groupof wireless connectivity providers, equallydisruptive in their own way. Businessesproviding amenity Wi-Fi for free exist in suchvast numbers that their continued growthconstitutes a genuine connectivity megatrend.Now, I suspect it’s difficult enough for the
mobile operator community to accept Wi-FiFirst players as entirely legitimate operators.Businesses offering amenity Wi-Fi probablydon’t even register.But this a dangerously restricted, cellular-
centric view. In reality, every consumer-facing business that provides amenity Wi-Fi—from airports, sports arenas andshopping malls, right down to the café on thecorner—is a player in the operator landscape.Like mobile operators, they are providing a
valuable connection. Like mobile operators,they are actively sought out by consumerswho want to be connected. And they affectthe operator landscape on an altogetherdifferent scale.Because the connections amenity
operators provide are secondary to their corebusiness, the experience available to users isnot always first rate. This is tolerated becauseconnectivity is free and available where theuser needs it. But it’s a world away, forexample, from the experience offered bymobile operators on their networks.Mobile operators ensure the best available
connection (across three generations ofnetwork technology), deliver network accessthat is invisible and automated, has in-builtsecurity, and requires no user intervention.This experience is one of their greatestassets, and it’s the benchmark for all wirelessconnectivity experiences. But it begins andends on the cellular network.
Smartphone connectivity very definitelydoes not begin or end on the cellular network.We believe that end users want an
integrated wireless service that deliversconnectivity everywhere, irrespective ofbearer technology. Keen to check we weren’twide of the mark we surveyed hundreds ofmobile operators for their opinion this timelast year: 70% of them agreed with us.Take a look at today’s operator landscape;
there’s no way 70% of mobile operators aredoing what they said they think is necessary.It does look, on the other hand, as if powerfulincumbent players from neighbouring sectorshave spotted an opportunity to takeadvantage of this inertia. And these newcompetitors may not even be concerned, inthe first instance, by profit.The mobile operator landscape is part of a
wider wireless connectivity providerlandscape which we believe will bedominated by players that take a ConnectivityFirst approach to service provision. Thatlandscape is changing fast. The biggestquestion of all for mobile operators today is:How will they secure their position within it?
Mobile operators are not alone inproviding wireless connectivity. Andas end users’ connectivity optionsbecome more diverse, mobileoperators must seek out new waysto keep themselves relevant.
“Google will buy wholesaleconnectivity from twooperators, connectingcustomers to whicheverprovides the better servicein the moment. It doesn’tget more disruptive thanthat.”
David Nowicki, CMO, Devicescape
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RedefiningCONTROLFirst let’s go back in time – the year 2013 was not the official launch of IR blasters in
mobile devices. This actually happened sometime way back in early 1990 with IrDA onfeatured phones and again in early 2000 with the Compaq pockets PCs and palm devices.So 2013 was actually the rebirth year of IR Blaster where we started seeing all the phonemanufacturers adding IR transmitting abilities to their high- and mid-end smart phones.Samsung, LG, HTC, Sony and several Chinese mobile manufacturers all jumped on boardand now anyone and everyone can buy an Android phone, phablet or tablet with an IRtransmitter built right in. There are also now built-in applications to use these devices tocontrol all audio video equipment next to home control and air conditioning systems.
Recently other alternatives to the good old IR control emerged. Things like RF (Bluetooth,ZigBee) and IP-based controllers (using Wi-Fi or even cellular data) remove some of therestrictions that IR has with almost unlimited range, and the “NEW” cloud-based controlslike IoT devices are the next big thing. But IR isn't going anywhere anytime soon and,because it's cheap, with a huge installed base of trillions of devices around the world, withno complex pairing method with only a few limitations like line-of-site and distance aside,it works really well.
Universal Electronic Inc. with HQ based in Southern California has been at the forefrontof Universal Remote Control solutions for many years and is the main supplier of IR Blastertechnology behind many of the smart phone manufacturers of today. When we did someresearch on this topic we found that Universal Electronics was the producer of the first LCDtouch screen Universal Remote Control back in 1998, and the company deployed the firstdedicated IR blaster into the Compaq iPAQs back in the early 2000s under the applicationname NEVO™.
Last year UEI announced the smallestfully integrated IR blaster iTWO with apackage size of 1.6x1.6mm, 16 balls WLPpackaging that supports all the requiredfunctions by built-in applications next todownloadable applications. The addition ofthe IR Manager in Kit Kat - Android 4.4(ConsumerIrManager) has increased theamount of remote control type of
applications available in the Google Play® store. The intelligence behind this small IRblaster (Hardware) is UEI’s QuickSet™ SDK* software that just celebrated the shipping of its150 millionth device, announced during CES 2015. Quickset enabled smart productsincluding smartphones, phablets and tablets, as well smart watches, game consoles, smartTV and set top boxes.
So far so good – I’m sure that up to now you haven’t heard anything really new.
When we spoke to Marcel Hilbrink – vice president of business development at UniversalElectronics he revealed some interesting new developments “Besides the control of youraudio video (AV) system with your smart phone there are less obvious reasons for using anIR Blaster. For example to provide a control eco system solution for triple or quadruple playservice providers that want to bridge the mobile and TV products with a Universal RemoteControl application including electronic program guide (EPG) and content recommendationengine. We are working with multiple customers at the moments and we will deploy newproducts and services that will make it easier for subscribers to find content and controltheir entertainment system with ease across multiple devices (TV, set top box andsmartphone/tablets).
Our Quickset™ solution is built on top ofour Device Code Database and provides theintelligence between all these productsthat have their own control application andalso share control configurations amongstyour products in the same network withoutgoing through a painful installationprocess. It is also future proof with UEI’scloud-based services providing thesubscriber or end user access to the latestDevice Code Library to support any newdevice they want to control.
Besides supporting IR devices with ourQuickset™ solutions we are also addingnew control methods using IP basedcontrol and CEC control to our database.The UEI Device Code Database is addinganother layer of intelligence through Device Code Profiles. This ensuress the subscriber orthe end user always has the best possible way to control their entertainment system, homecontrol and air-conditioners.
With this latest addition I’m proud to announce Quickset™ Release 3.0 -that will takecontrol to the next level and as such Redefines Control on all smart devices”
This is all very exciting and I’m sure that we got your imagination running wild on newuse cases that will transform the remote control paradigm as we know it today.
Have a great MWC and please feel free to contact Mr. Hilbrink at [email protected] forany questions you might have or visit their website www.uei.com/europe-middle-east-africa/tablets-and-smartphones
Is this the era of the InfraRed (IR) Blaster? Why would anyone want a piece ofold technology in their latest state-of-the-art smart phone, phablet or tablet?There are multiple reasons, so stay tuned; we will reveal the answer at the endof this article.
ADVERTORIAL
Smart Device Solutions
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SOUTH ENTRANCEFAST TRACK
ON-SITE
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Executive Meeting Rooms
FLOORPLANS | HALLS 1 & 2
14:00 – 15:30 Conference: S
16:00 – 17:30 Conference: U
1 05/02/2015 12:17
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Secure digital identity is now in our hands
Welcome to digital identity that makes passwords a thing of the past.
We hold the future of digital authentication in our hands – and so do our customers. Simply by matching people to their mobile phone, Mobile Connect allows people to log-in to websites and apps quickly and safely without the need to remember passwords. This innovative solution is provided by mobile operators worldwide and supported by the GSMA.
Log-in at GSMA Innovation City.
A SIMPLER, SAFER WAY TO LOG-INIS IN OUR HANDS
Monday – Thursday GSMA Innovation City: Mobile Connect – The new standard in digital authentication Hall 3, Stand 3A11 & 3A31
Monday 14:00 – 15:30 Conference: Spotlight on Mobile Identity Solutions Hall 4, Conference Village
Monday 16:00 – 17:30 Conference: User-centred Privacy in a Connected World Hall 4, Conference Village
Tuesday 09:00 – 12:00 Operator and Service Provider Seminar: Mobile Connect – Restoring trust in online services Seminar Theatre CC1.1
Mobile Connect - The convenient and secureuniversal log-in solution with privacy protection.
83% of mobile internet users have concerns about sharingpersonal information when accessing the internet or appsfrom a mobile. Mobile operators can put trust back intodigital services by providing secure authentication andidentification. We hold the future of digital authenticationin our hands – and so do your customers.
Simply by matching people to their mobile phone,Mobile Connect allows people to log-in to websites andapps quickly and safely without the need to rememberpasswords. This innovative solution is provided by mobileoperators worldwide and supported by the GSMA.Experience and get involved with Mobile Connect heretoday at the GSMA Innovation City Hall 3 Stand 3A11 &3A31. Secure digital identity is now in our hands.
Wednesday 4th March MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.comPAGE 24
MWC15 Daily DAY3_DAY1 23/02/2015 21:32 Page 24
GSMA congratulates HYLA Mobile for extending the life of more than
DEVICE CHECK OFFERS VALUE TO A VARIETY OF OTHER STAKEHOLDERS IN THE ECOSYSTEM:
Mobile Network Operators
LawEnforcement
Retailers Recyclers
mobile devices in the past year using Device Check
To read a case study on HYLA, please visit gsma.com/DeviceCheck
12,000,000HYLA™ Mobile checks every device against the Device Check database to make sure the device has not been reported by participating operators as lost or stolen. Doing this helps to discourage device theft, which benefits the consumer and the entire used-device industry.
Block lost/stolen devices from your
network
Eliminate illegitimate
devices from your inventory
Stop lost/stolen devices from entering your
recycle stream
Reduce theft & help to repatriate
stolen goods
To learn more about GSMA Device Check, please visit gsma.com/DeviceCheck or email [email protected]
MWC15 Daily DAY3_DAY1 23/02/2015 21:32 Page 25
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Ministerial Programme
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Summit
GSMA Auditorium
ACC
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FLOORPLANS | HALLS 4 & 5
Wednesday 4th March MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.comPAGE 26
MWC15 Daily DAY3_DAY1 23/02/2015 21:32 Page 26
Mobile technology is constantly changing the world we live in. From
connected cars and wearable tech to mobile payments and smarter
cities, mobile is revolutionizing and enhancing every aspect of our lives.
Mobile technology is changing us, too. Our devices connect, entertain,
inform and inspire us, changing how we interact and who we are.
Join us for
Mobile World Congress Shanghai, 15-17 July 2015, as we look ahead
and imagine the possibilities!
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Platinum Event Sponsor
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MWC15 Daily DAY3_DAY1 23/02/2015 21:32 Page 27
Green Technology Pavilion NFC & Mobile Money Pavilion
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Stand: 6E20
Wednesday 4th March MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.comPAGE 28
Wednesday 4th March MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.comPAGE 30
MWC15 Daily DAY3_DAY1 23/02/2015 21:32 Page 30
The GSMA Connected Living programme is an initiative to help operators add value and
accelerate the delivery of new connected devices and services in the Machine to Machine
(M2M) market. This is to be achieved by industry collaboration, appropriate regulation,
optimising networks as well as developing key enablers to support the growth of M2M
in the immediate future and the Internet of Things (IoT) in the
longer term.
Join the Connected Living Seminar today at 2pm, where senior representatives, from across
the ecosystem, will explore the GSMA Embedded SIM Specification, from concept to reality.
This will be followed by an in-depth look at Future IoT Networks, establishing mobile operator
capabilities to deliver innovation and value. The Connected Living Seminar is open to all MWC
attendees, come early as spaces are limited.
Visit the GSMA’s Innovation City in Hall 3 for a first-hand look at the transformational impact
and growth of Connected Living, a world in which consumers and businesses enjoy rich new
services, connected by intelligent and secure mobile networks.
Join the Connected Living Seminar today from 14:00 – 18:30 in Theatre 1 CC1.1A Networking Cocktail Reception will follow from 18:30 – 20:00, available for all seminar attendees.
www.gsma.com/connectedliving
Visit the GSMA’s Innovation City at Gran Via, Hall 3, Stand 3A11/3A31
GSMA Intelligence has recentlypublished a comprehensive forecastof the global cellular M2M market,
based on extensive conversations withindustry players and an in-depth analysis ofcurrent and future trends. Our coverage ofthe M2M market focuses on cellular M2Mconnectivity and excludes computing devicesin consumer electronics such assmartphones, e-readers, tablets, as well asother types of M2M connection technologiesthat support the wider universe of theInternet of Things (IoT).Our research shows that at the current rate
of trajectory, global cellular M2Mconnections will reach close to one billion by2020, growing at 25 per cent per year (CAGR)over the period 2015 to 2020. However,upside forecast scenarios could emerge if anumber of the current growth inhibitors areaddressed by both the industry players andgovernments.
AN EXPERT VIEW ON GROWTHLEVERSIn order to gain insight into the potential
uplift of the cellular M2M connectionsgrowth opportunity, GSMA Intelligenceconducted a survey across a number ofindustry experts and identified the followinggrowth drivers:
1.Low power wide area opportunities Low data use cases are seen by surveyrespondents as the lever with the mostpotential to contribute to the uplift in thenumber of cellular connections in 2020.Applications within verticals such as utilities,smart cities and agriculture are all cases thatrequire low data and low power elements,and present a significant opportunity foroperators. Operational business models andestablished technological solution standardsare still to be defined for low power low datause cases.
2.Connected consumer goods Growth in the connected consumer goodssector depends on whether cellular is used atpoint of aggregation or for point-to-point(P2P) connectivity. In the short term, thecellular business model remains challengingin the connected consumer goods space interms of:
• Establishing partnerships with consumergoods manufacturers
• Engaging with existing industry alliances tosupport development of openstandards/protocols
• Developing the right business models• Establishing appropriate channels tomarket
• Battery life of devices• Price and size of modules
3.Government policy The impact of government policy on cellularM2M connections growth varies bygeography but in general it is seen as acredible growth driver. However, delays inrolling out policies inhibit the connectiongrowth opportunity. Government policies can
have a stronger impact if the implementationof regulation is more timely and led by a fewcountries championing specific regulations.
4.Big Data analytics Big Data is not seen as a connections driveritself in the short term. However, there isstrong correlation between achieving largescale deployment of M2M devices and BigData, with interviewees indicating that to get
“value” i.e. insightful information analyticsfrom Big Data there is a need for cross-vertical presence and cross-vertical datamining
5.End-to-end security The risk of having M2M data hacked andleaked is far too great in terms of damagingtrust between end-users and providers fordoubts over security to exist. Consequently,end-to-end (E2E) security has a marginaleffect on cellular M2M connections growth asconsumers will expect it as an absoluteminimum. Survey respondents pointed to thefact that without partnerships betweenentities in the M2M ecosystem, E2E securitycannot be assured - it is clear that operators,alone, are unable to provide for entire valuechain.
6.Business modelsThe respondents highlighted that thedevelopment of sustainable M2M businessmodels will be a significant factor in drivingthe increase in M2M adoption for operators.They have indicated the followingrecommendations for operators to considerputting in practice:
1. Move away from being product focused tobeing more service focused
2.Work with relevant ecosystem partners e.g.manufacturers and suppliers
3. Utilise Big Data analytics over time
Cellular M2M connections areforecast to reach one billion by 2020,but could be a lot higher if certainconditions are met
ABOUT GSMA INTELLIGENCE
GSMA Intelligence is the definitive source of global mobile operator data,analysis and forecasts; and a publisher of authoritative industry reportsand research. Our data covers every operator group, network and MVNOin every country worldwide – from Afghanistan to Zimbabwe. It is themost accurate and complete set of industry metrics available, comprisingtens of millions of individual data points, updated daily.GSMA Intelligence is relied on by leading operators, vendors, regulators,financial institutions and third-party industry players, to support strategicdecision-making and long-term investment planning. The data is used asan industry reference point and is frequently cited by the media and bythe industry itself. Our team of analysts and experts produce regularthought-leading research reports across a range of industry topics.
The mHealth strategy is based on three programmes: mHealth Enablers, Get mHealthyand Raising Awareness. mHealth Enablers: Boosting the adoption of solutions and bestpractices involves several initiatives focused on the development of frameworks andguidelines for standardization and interoperability to help the industry in the developmentof new products and services. Evaluation is also a key topic in this field, and we work closelywith the healthcare administration and the industry to provide clear assessmentmethodologies to ensure the safety of the products created. Get mHealthy: Deployingsolutions and initiatives for citizens demonstrates the viability and benefits for the use ofmobile technologies applied to healthcare. Raising Awareness: Building an mHealthEcosystem focuses on the dissemination of information on mHealth, creating an mHealthcommunity and ecosystem to share expertise and success stories.
In order to show the potential of mHealth, the mHealth Competence Center participatesin the 2nd edition of the Health&Wellness event, a two-day initiative for industry andhealthcare professionals. During the Mobile World Congress, MWCapitals mHealth teamhas also prepared a specific seminar titled “Global mHealth Marketplace and Innovation” incollaboration with the Division of Clinical Informatics -an Academic Division of theDepartment of Medicine at Harvard Medical Faculty Physicians at BIDMC, Inc.-. Thisseminar will provide an overview of the emerging global mHealth market approaches toinnovation, barriers in the deployment of mHealth solutions and examples of successfullyimplemented initiatives.
We are witnessing a huge change in the health sector, the evolution from traditionalmedicine to mobile healthcare or mHealth. In this new context, the importance of where thehealthcare professional or patient are located is no longer a challenge. The use of mobilephones or tablets enable patients to take a more active role in the management of theircondition. Communication channels between health professionals and patients havebecome a reality.
mHealth solutions boost the efficiency, effectiveness and availability of health care,improving decision-making and citizens’ quality of life. Reduced healthcare costs supportsustainability of the healthcare systems in the long term, contributing to improvements inpatient care.
The benefits of adopting mHealth solutions are made possible through the collaborationbetween public and private institutions; industry, health care professionals and citizens.
For more information on how Mobile World Capital Barcelona is changing healthcareplease visit us at Congress Square 70 or www.mobileworldcapital.com.
Mobile World Capital Barcelona is a shared vision and collective action forchange. Using mobile as a catalyst we are changing together, impacting thelives of our citizens and enhancing their quality of life. MWCapital’s mHealthprogramme focuses on four strategic areas where mobile technologies play akey role: chronic diseases; training & education, wellness and prevention,mental health and mobile pharma.
ChangingHealthcare
ADVERTORIAL
Personalizing Healthcare services with mobile technology
Wednesday 4th March MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.comPAGE 38
Cobham Wireless, formerly theWireless Test Business of Aeroflex,and NI the provider of platform-basedsystems that enable engineers andscientists to solve the world’s greatestengineering challenges, haveannounced a worldwide partnershipto service applications in cellular andconnectivity with solutions based onPXI technology. NI acquires theexisting Cobham PXI modularinstruments hardware product lineand becomes Cobham’s primaryprovider of PXI technology. Thecompanies will also collaborate toincorporate the latest NI PXI modularinstruments, including the NI vectorsignal transceiver with LabVIEWFPGA, into Cobham’s next-generationcellular and connectivity test systems.Cobham Wireless is the NI GlobalPreferred Partner for Cellular andConnectivity Applications, part of theNI Alliance Partner Network.Visit Hall 6 for Cobham Wireless- Stand 6H21 and NationalInstuments - Stand 6E10
Cobham Wirelessand NI Partnerfor Cellular andConnectivityApplications
Good Technology:Securely MobiliseYour BusinessRecent high-profile cyber attacks
have brought renewed attention tothe importance of securing sensitivecorporate data on mobile devices. Atthe same time, a proliferation ofwearables and the Internet ofThings are bringing new potentialexposure points into the enterprise.Good Technology addresses the
convergence of innovation andsecurity in a world of risk. With acomprehensive end-to-endportfolio of secure mobilitysolutions, Good mobilises contentand apps across more than 6,000global organisations – includingmore than half of the Fortune 100. We’re innovating for operators and
businesses with new split-billingdata solutions for BYOD and COPEthat seamlessly separate corporatedata usage, and are delivering themost secure enterprise solution forSamsung Android devices with Goodfor Samsung KNOX.Visit Good Technology in Hall 1,Stand 1B42.
Huawei FusionCloudOmni Solution Agile,Open ROADS to Cloud
Huawei FusionCloud OmniSolution is a hybrid cloud solutionwhich helps carriers to transformfrom conventional telecomservices to ICT integratedservices. The Huawei FusionCloudOmni Solution connectsheterogeneous public and privateclouds and provides a self-management system that allowsend users to manage resources ofpublic and private clouds. Thevirtual machines and applicationscan freely deploy and migrate onhybrid cloud platform.
OpenStack Cascading: Compatiblewith 3rd party cloud, Open API,Support multi-clouds deployment
Enhanced Security: Publicclouds deploy same securitypolicies with private cloud.
Agile Network: End-to-endnetwork SLA, support VM & Appsfree migration and automaticnetwork administration
Please come and visit us at FiraGran Via Hall 1.
Intracom Telecom, aninternational telecommunicationsystems vendor, its real-timeanalytics platform with a plethoraof ready-to-deploy telco-specificKPIs and machine-learningalgorithms, designed to providedeep insights on operationalefficiency and holistic ServiceExperience Management, for bothCSP’s and subscribers. Thecompany also demonstrates itssmart end-to-end RevenueManagement platform speciallycrafted for the IoT era, enablingService Providers to generaterevenues from M2M applicationsof diverged domains, whilesupporting the full spectrum of
simple to very complex B2B2xbusiness models. Through itsactive participation in theOpenDaylight forum andinnovation in the virtualization &SDN areas, Intracom Telecomenables the intelligentorchestration and smoothmigration of complex networks tothe NFV paradigm.Come and visit us at stand 6I40in hall 6.
The combination of JabilAftermarket Services with iQor inJanuary 2014 created the firstglobal company to provide strategicsolutions that span the consumervalue chain, from customer careand repair solutions to serviceparts logistics networkmaintenance and infrastructurerepair.We help world’s leading OEMs,
network service providers andretailers create personalized, end-to-end product and technicalsupport programs that span the
customer journey. Our servicesencompass complex reverselogistics, multivendor repairservices and spare partsmanagement, deep domainknowledge of both iOS and Android,4,000+ agents providing productand technical support, and anaward-winning, cloud-basedbusiness intelligence system thatallows us to flag tech-supportissues early.
Meet us at MWC - +31624366961/visit Healthy Corner Restaurant
Looking for a holistic, analytics-driven approachto enhance customer satisfaction, improveinventory management, and lower overall cost?
MYCOM OSI, the leadingindependent provider of ServiceAssurance & Analytics solutions to theworld’s largest CommunicationsService Providers (CSPs), has joined aconsortium to support the research,development and testing of 5G. 5G isthe next-generation wirelesstechnology that promises to furtherenhance mobile user experiencethrough improved data throughput andlatency. The consortium includes
industry giants and other majortelecom players who – in addition tothe UK government – are investing inthe 5G Innovation Center (5GIC) of theUniversity of Surrey.MYCOM OSI enables ‘Smart
Networks for a Smart World’.
Meet us at stand 1A20, visitwww.mycom-osi.com or contactus on [email protected].
MYCOM OSI Joins 5GInnovation Initiative
Intracom Telecom defines Service ExperienceManagement &Monetization
Wednesday 4th March MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.comPAGE 42
Introducing the ironSourceAppCloud Platform for DeviceManufacturers and TelcosThe world leading digital
delivery company introduced theironSource AppCloud platform forOEMs, ODMs and Telcos. TheironSource AppCloud provides acomprehensive applicationsolution for devices which givesusers maximum control over whatapps they use and how, and allowsOEMs and Telcos to increasedevice brand loyalty and maximizerevenue generation.The platform consists of three
simple systems that unlock newexperiences for app discovery anddelivery, including personalizedout-of-box setup allowing forcustomized preferences; anintegrated app store offeringcomplete flexibility and innovativeapp discovery; and a sophisticatedcontent suggestion engine.
PROTEIunveilsHLR/HSS –targetingMVNOs andstart-ups
Complementing its MVNOproducts PROTEI introduces a newproduct PROTEI HLR/HSS. Theplatform intended to suite needs ofMVNOs and small/medium sizedoperators. It`s functionalitycorresponds all relevant 3GPPstandards and cover requirementsof MVNO and MVNE. The systemincludes HLR and HSS functionalmodules that give an opportunity tobuild MVNO or MVNE deliveringboth GSM/UMTS and LTE services. One of key elements of PROTEI
HLR/HSS is Multi-IMSI module thateither can be deployed as astandalone solution or efficientlycomplement HLR/HSS functionality.Multi-IMSI roaming is extremelyimportant for MVNO/MVNE as thisplatform gives them an ability toincrease roaming coverage andrelated services’ portfolio.
Stand 5H20, www.protei.com
A new study by global mobileenabler Syniverse identifies thatoperators are at risk of losing $46billion in roaming revenues.Undertaken with economists atSEEC, findings show that it’scritical for operators to focus onimmediately pressing commercialissues – in particular theirroaming strategies – that couldimpact long-term growth. To combat revenue risks,
Syniverse encourages operatorsto implement intelligent roamingsolutions such as audience
segmentation, targeteddiscounting and data roamingsponsorship. There are billions ofdollars up for grabs for mobileoperators that leverage roaming tounlock user demand.Syniverse CMO Mary Clark says,
“Operators addressing roamingstrategies will gain revenues andcapture opportunities fromtechnologies of the future like IoTand wearables.”
Visit us: Hall 2 Stand 2G21www.syniverse.com
Syniverse identifies $46 billionrevenue risk for mobile operators
MNOs will have access to a newgeneration of MTV brand licensingagreements designed to add value totheir entertainment offerings andimprove subscriber loyalty. The MTVPlay video service developed byVigour launches March 5 with mobilenetwork partners in Germany,Switzerland and Romania.Subscribers to MTV Mobile brandedtariffs with these operators will getfree access to select premium MTV
video content. Meanwhile, the MTVTrax app, launched in partnershipwith MusicQubed, offers a ‘play-as-you-go’ digital music service tailored
for pre-pay customers.“MTV is one of the hottest
entertainment brands among 16 to24-year-olds, with the majority of
MTV online engagement nowcoming through mobile devices,”commented Bob Bakish,�President and CEO of VIMN.
Viacom goes OTT to mobile-loving Millennialswith launch of MTV Play and MTV Trax ininternational markets
Tresys Technology, a UScompany, has spent yearsdeveloping its mobile securityexpertise through internal andcustomer-funded research anddevelopment. These effortsculminated in the release ofMobileFortress™ for Android™, asecurity-focused, policy-drivenmobile solution. Now, Tresys isleveraging that experience into awide range of security-focusedservice offerings for Enterprises,Carriers, and OEMs. Tresysprovides mobile securityconsulting, training, anddevelopment specifically tailored toaddress the needs of ourcustomers. Go tohttp://tresys.com/mwc2015 oremail [email protected] to learnmore about how Tresys can helpyou build and deploy more secure,more flexible, more sustainablemobile solutions.
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TektronixCommunications:Harnessing the power of big data
MOBILE WORLD DAILY (MWD): BIGDATA AND ANALYTICS WEREALREADY MAJOR THEMES AT MWCLAST YEAR. HOW HAVE THEYEVOLVED IN THE LAST 12 MONTHS?
Richard Kenedi (RK): Operators havealways had access to a vast pool ofperformance and usage data, customerprofiles and other information. Up until now,that data was primarily used to identify and fixproblems, to troubleshoot issues and ensureservice delivery and quality of experience. We are now seeing a move towards the
mobile sector recognising the monetary valueof this data, especially in its value to theenterprise space where numerous businesscases exist.However, a shift in thinking and approach
to data and analytics is needed. Effectively,carriers need to become more data-centricbusinesses, leveraging the data asset thatalready exists. Stakeholders, beyond networkengineering, performance and customer careneed to be exposed to the opportunities thatare presented by a cohesive big data strategy.
These include marketing, businessdevelopment and other commercialfunctions, as well as fraud and security teams.We have seen most service providers adopt
or have plans to adopt a big data strategy fortheir company as they realise the value ofhaving trusted sources of data for businessand technology decisions.
MWD: DO YOU THINK THAT THEINDUSTRY NOW UNDERSTANDS ANDACCEPTS THE FUNDAMENTAL NEEDTO IMPLEMENT ANALYTICS TOOLSFOR THE ANALYSIS OF BIG DATA?
RK: In an environment where moreaspects of the network infrastructure arebecoming software-based, previouslydisparate data sources have the potential tobe brought together.This approach lets operators create one
central resource where data can be stored,analysed and utilised for internal use. In thisnew environment operators are likely to deploy‘data lakes’ to store all of this information inone place. This is much more efficient than
having silos of data which results in multiple‘sources of truth’. By having one solid, reliabledata source, a ‘single version of the truth madeaccessible to relevant stakeholders, Carriers arefar more likely to see a tangible return oninvestment for their big data strategies.Of course, this will take time but is
ultimately worthwhile given the immensecommercial value of the potential datagoldmine that all mobile carriers preside over.
MWD: AS YOU SPEAK TO OPERATORSON THE SHOW FLOOR, WHAT ARESOME OF THE KEY CONCERNS YOUEXPECT THEM TO HAVE ABOUT BIGDATA AND ANALYTICS?
RK: Opex and capex pressure rate amongthe most common challenges we hear about,combined with being able to guarantee areturn on investment for big data strategies.An integrated, cross organisation approach
to carrier data can provide exactly that. Onceadditional stakeholders are given access to thedata that exists, especially those incommercial functions, a multitude of businesscases and revenue-generating opportunitieswill become available and evident.There are also organisational issues to be
solved here. Silos of information become amajor impediment to analysing the data andderiving actionable intelligence from it. ACMO for example should not need to employexpensive consultants to analyse the data.Furthermore, there’s no need for allstakeholders to know the technicalities ofhow the data is collected. They simply needthe insight that they can act upon to makepowerful business decisions, to hit andexceed their KPIs, especially in the area ofmonetisation and revenue generation.
Some of the key concerns we expectservice providers to have are aroundaccessibility to relevant data whenever theyneed it to make a decision. Some use casesmay require real-time information and othersneed to evaluate long-term trends but ease ofaccess would be a key concern anddifferentiation for those who can provide it.Furthermore, virtualisation potentially
offers advantages in terms of datacentralisation. Although the volume of datawill increase, software-based networks offerthe opportunity to manage all of the data inone place creating an all-encompassing view.
MWD: DO YOU THINK THAT TELCOSARE MOVING QUICKLY ENOUGHTOWARDS THE ADOPTION OFINNOVATIVE SOLUTIONS?
RK: It’s not necessarily about speed. Someoperators are naturally able to move fasterthan others. The key to success is to focus onthe business decisions you want to make firstand then invest in the right use cases for thedata. Starting the other way round – bylooking at the huge data mountain itself – andtrying to figure out what nuggets of gold, ifany, it can provide, is a costly, overwhelmingand potentially futile exercise. It’s like tryingto find a needle in a haystack.Once you know what business decisions you
want the data to support, the job of actuallyidentifying, collecting and analysing it will befar more effective and efficient. And that’s thejob of the data scientist – not the CMO!With the trillions of data points that exist in
every network, operators should have theconfidence that the data exists to informpretty much any and every business casethey could possibly imagine.
Operators are implementing big data and analytics strategies to save moneyand generate additional revenue. Richard Kenedi, president of TektronixCommunications, spoke to Mobile World Daily about how operators canmonetise their data in the context of flatlining ARPU and commercial pressures.
“Effectively, carriers need to becomemore data-centric businesses,leveraging the data asset that alreadyexists”
Richard KenediPresidentTektronix Communications
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In short, it’s far easier to find what you’relooking for, if you know where you shouldbe looking.There’s a real and growing opportunity for
operators to target markets that wouldbenefit from the rich and unique data insightsthey have available. Operators have alwayshad access to this powerful information. But,it’s only by distilling and providing it in a formthat is of value to additional internalstakeholders and third parties, such as theenterprise market, that they will truly revealthe monetisation opportunities this highlylucrative revenue stream has to offer.
MWD: WHAT ARE THEY HOPING TOACHIEVE THROUGH THE USE OFTOOLS TO HELP THEM PROCESSVAST AMOUNTS OF DATA?
RK: By rolling out LTE operators haveimproved network speed and connectivity,which has encouraged subscribers to consumeand generate more data than ever before. In doing so, operators now have a wealth of
rich, valuable subscriber information at theirdisposal. This intelligence is primarily usefulfor performance monitoring. However,forward-thinking operators are alreadyemploying data scientists to exposeopportunities far beyond service assuranceand network engineering.Operators that are able to fully harness this
data will be able to create new revenuestreams and business opportunities with arange of third-party organisations; sectors asdiverse as retail and entertainment brands toregional and national governments will beable to benefit from the high value datanetwork operators own.
At the end of the day, it is about visibilityinto subscriber so operators can provide theright experience at the right time and createupsell opportunities.
MWD: DO YOU THINK THAT TELCOSNOW ACCEPT THAT VIRTUALISATIONTHROUGH NFV AND SDN IS NOW AREQUIREMENT FOR THEIR FUTURESURVIVAL?
RK: It’s widely accepted that NFVrepresents the evolution of network design,and ultimately holds the key to improvingservice delivery, whilst optimizing capex. Thetransition from hardware-based to software-defined networks and more affordable COTShardware will simplify process management,reduce capital expenditure and allowoperators to make changes to existinginfrastructure in minutes rather than days.The question that remains, however, is how
operators will manage the move to avirtualized environment. To make things runsmoothly, it’s vital operators establish dataand analytics strategies to ensure the processis seamless and these new businessopportunities are not lost.In a virtualised environment, it is even
more crucial to ensure visibility into thetraffic as network functions become moredynamic and elastic. Operators really have alot to consider before switching on NFV/SDNand they are in early stages at the moment,but beginning to embrace it as a way tocompete with OTT players.
MWD: WHAT ARE SOME OF THE KEYCHALLENGES THAT FACE THEM INTHE MOVE TOWARDS A MOREVIRTUALISED ENVIRONMENT?
RK: Operators are facing business andtechnology challenges as they contemplate themove towards virtualised environments. TheirARPUs are typically flat or declining, they havealready invested in LTE infrastructure and thistransition to virtualisation, although reducescost over time, will require investments intechnologies that are in early stages ofmaturing in terms of providing the sameperformance as dedicated hardware.Adopting effective measurement tools has
always been important for monitoringperformance of a hardware-based network. Infact, Tektronix Communications has built itsbusiness on the back of providing a robust andreliable end-to-end service assurance platformfor operators. In a virtualised environment, theneeds of the operator are the same; they stillrely on the ability to quickly diagnose andtroubleshoot problems to ensure the highestpossible level of customer experience.Therefore, to avoid the risk of service
disruptions, increased churn rates and damagedreputations when moving to a software-basednetwork architecture, it’s essential thatoperators have access to these same tools. To ensure network functionality and
performance in a fast-moving NFVenvironment, operators will need to workwith a service assurance provider that cankeep up, delivering the same level of networkintelligence and analytics, regardless of thehardware it is running on.
MWD: HOW FAR DOWN THE LINE ARETELCOS IN THISTRANSFORMATIONAL JOURNEY -AND ARE THEY DOING ENOUGH TOOVERCOME COMMERCIALPRESSURES AND FLAT-LININGARPU?
RK: Mobile operators are no strangers tochange. The launch and evolution of LTE inrecent years has required a steady stream ofinvestment to improve network architectureand keep up with the explosion in subscriberdata usage. However, despite this costly andtime-consuming process, operators are stillfaced with flattening ARPUs and growingcompetition from OTT providers.The universal response to this has been
migration to a virtualised network infrastructurethrough NFV. By virtualising, automating andstreamlining processes, operators cansignificantly reduce opex. A virtualised approachalso enhances their ability to roll out newservices and features in minutes rather than days.
MWD: WHAT DO YOU EXPECT, ORHOPE, TO SEE IN THE COMING 12MONTHS?
RK: The average subscriber’s data usage isshowing no sign of slowing down, but as wemove through 2015 their reliance ontraditional carrier-provided services likevoice calls and text messaging is decreasingevery day.In current network environments, over-the-
top players like Skype and WhatsApp havethe monopoly and are negatively impactingon ARPU. This trend isn’t likely to change anytime soon, which is why NFV has becomeimpossible for carriers to ignore.2014 was a test bed for NFV, which means
this is the year when operators move fromplanning to implementation. It’s a fairassumption that 2015’s Mobile WorldCongress will be the start of serious NFVdiscussions for the more progressiveoperators and we’re enjoying some interestingmeetings with our operator customers.
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