Mobile Travel Trends in China Nov 2013
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Mobile Travel Trends in China Nov 2013
Qunar is the world’s largest Chinese
travel platform
2 2
Founded: 2005
Headquarters: Beijing, China
Employees: 1699
Listed: Traded on NASDAQ under QUNR as of
November 2013
Background
Supply - Product
Search coverage of 1200+ data sources (real-time
information)
125,000 domestic / international airline routes
259,700 hotels
Source: iResearch
Monthly Unique Visitors (in mm)
0
5
10
15
20
25
30
35
40
Qunar Ctrip Kunxun
17u.cn eLong
Kuxun
1. Latest trends of the Chinese
Mobile Travel Consumer
2. How Qunar Does Mobile
The Mobile Age
More than 600 million smart devices globally
Android devices have over 60% of the market
Americans spend 94 minutes on APPs
every day, 30% of internet usage
There are currently over 200 million mobile internet users in China, 15% of the total population, with 60 million
iOS users and 140 million Android users. Mobile growth rate is 6 times
that of the general internet.
Chinese mobile internet usage is now spreading to second-tier
cities, where the Android market share has already surpassed 60%
2012 global iOS APP downloads
was over 4.5 billion
Mobile Usage Changing Travel
46% of travel app
users make purchases through them
Data from Nielson Reports
43% of users search for
travel product information with smart phones
Data from Google
86% of travelers
take photos with their phones during travels
Data from Expedia
The week-long Chinese National Holiday in October is one of the two big leisure travel weeks of each year,
with over 420 million travelers nationwide total this past holiday. During that week, Qunar’s mobile
transactions per day were over 50% above the average daily amount.
Mobile Consumer Data From China’s National Holiday
The Golden Week
Most Popular Services
The most popular mobile travel functions were the combinations of
– Hotel + Air tickets + Airport Pickup
– Hotel + Attraction Tickets/Location-Based-Services
Most Popular Destination Cities
Beijing
Shanghai
Polarization of Hotel Demand
Budget VS Luxury
First Tier Cities = Consumption
Mobile Consumers were largely from the first tier cities of Beijing, Shanghai, Guangzhou, Shenzhen.
Shanghai Users Like to Fly, Beijing Users Like Being Driven
Pandas And History are Top Attractions
Most Tickets Sold
Four Main Airlines
Commerical Banks Command More Trust
Takeaways
Stick to major destinations Know what they want for hotels already
First Tier City users Trust the biggest commercial brands
Mobile: Changing The Way We Travel
An important economic trait of online travel is that it is a closed circuit
Closed
Circuit
On-the-
road
Post-trip
Before
others’
trips
Pre-trip Before: After travels, you journal and share reviews Now: Just another beginning, a comparison for the next trip.
Social Media: Allowing Constant Sharing Before: Organizing/sharing at your PC post-trip Now: Sharing/interacting as you go
Before: Planning/booking done in front of a PC Now: PCs, smart phones, anywhere
2. How Qunar Does Mobile
1. Latest Trends of the Chinese
Mobile Travel Consumer
100+ million downloads of Qunar mobile apps as of
June 30, 2013, approximately
twice as much as our closest
competitor, according to
iResearch.
Most Popular Travel Apps In China
√ Mobile payment
√ LBS
√ Information guide on-the-road
√ Trip sharing tools
Apple Official Site’s
Recommended Travel App
No 1 Most frequently
used travel mobile app in
2012, according to CNNIC..
Travel Planning
Tools
Qunar
Hotels
Qunar
Travel Photo
Sharing
Qunar
Travel
Qunar
Local
Qunar
Boutique
Hotels
A Closed Circuit of Technology
Travel Desire
Research
Pre-trip Booking
On-The-Road
Services
On-The-Road
Sharing Travel Planning
Tools
Qunar
Travel Photo
Sharing
Qunar
Hotels
Qunar
Travel Photo Sharing
Qunar
Travel Qunar Booking Website
Qunar Sharing Website
Qunar
Local
Post-Trip Sharing
Qunar
Boutique
Hotels
Qunar’s Comprehensive Mobile Strategy
Air Tickets
• Coverage of 125,000 flight routes，with mobile booking enabled.
Price Comparison &
Booking
• Easy look-up of flight status data
• Airport weather reports, navigation strategies, and other useful airport info
Flight Status and Airport Nagivation
• Flights can still be booked an hour before takeoff
• Instant updates on special deals
Flash Sales
• 10 flagship airlines
• Exclusive air ticket sales
Flagship store for Airlines
Air Ticket Special Features
Flight Status Price Trends Airport Wiki
Hotels
• Location-based look-
up of nearby hotels,
as well as services
near the hotel
Nearby Hotels
• 4 OTAs
• 6 Major Hotel Chains
Diverse
Selection
• 70,000 domestic
hotels
• 200,00 international
hotels
Lowest Prices
• Two payment
methods: pre-pay
and at-the-counter
• Many room types
and packages
Choice
Time
• Every night from 6PM to 6AM the next day
Special Prices
• Up to 70% each
room
103 Cities
• Including all
major cities in
China
3000 Hotels
• From 5-Star
hotels to
budget chains
Last Minute Deals
Taxi Pick-up Service
Cheche：Reliable,
instant taxi booking
in 24 cities
Consolidates all
major taxi booking
services, including:
Didi Dache
Dache Secretary
Kuaide Dache
Yida Dache
Yaoyao Zhaoche
Airport Pick-up Services
Airport pickups supported in 35 cities and 36 airports, with taxi services in 24 cities and car booking services in 35 cities. •Free Booking •On-time pick-up •Pre-set prices available
New Features
Train Ticket Booking- no need to wait in lines
Group-Buying Deals with easy cancellation
New Vacation Routes
About Qunar
Questions? Qunar is the leading search-based commerce platform for the travel industry
in China. Qunar's goal is to empower Chinese travelers to define their travel
experience. Founded in May 2005 and headquartered in Beijing, Qunar is
committed to providing travelers with a one-stop travel information source on
both PC and mobile devices. The Company enables travelers to find the
best-value deals by aggregating and processing highly fragmented travel
product information from tens of thousands of travel service providers into
an organized and user-friendly display through its proprietary technology.
According to research firm iResearch, Qunar has ranked Number 1 among
all non-state-owned online travel companies in China in terms of monthly
unique visitors since November 2010. Qunar's mobile application "Qunar
Travel" was ranked the most frequently used mobile travel application in
China by China Internet Network Information Center in September 2012.
Leveraging its large user base and advanced technologies, the Company
provides an attractive value proposition to its customers, which include
travel service providers and display advertisers.
Qunar means "where to go" in Mandarin Chinese.
Thanks!
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