Social media Marketing through mobile..
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Social media
Marketing through mobile..
The First Handheld Phone..
1973
ü Voice call
1G
First-generation wireless technology
ü Voice call ü SMS
2G
Second-generation wireless technology
ü Voice call ü SMS ü MMS ü Video call ü Internet browsing ü …
3G�4G
Third, Fourth-generation wireless technology
The world population is 6.8 billion
of the world’s population now have a mobile phone
Over 80%
of the world’s population now have a mobile phone
Over 80%
75%
25%
Of the world’s
4 billion mobile phones in use,
1.08 billion are smartphones and a whopping
3.05 billion are SMS enabled (950million are no SMS enabled)
What is the size of the mobile market?
What do people use their mobile phones for?
By 2014, mobile internet should take over desktop internet usage
How fast is mobile internet growing?
30% of smartphone owners accessed social media services via mobile devices
Over 1/3 Of Facebook’s
600 million+ User base uses
Facebook!Mobile!
50% of Twitter users Use Twitter Mobile !
200 million + YouTube views occur on mobile devices per day
On average, Americans spend
2.7 hours per day socializing on their mobile device
That’s over twice the amount of time they
spend eating and over 1/3 of the time they
spend sleeping each day
How much do people use their mobile phones?
Mobility
Personal information from Social media
Mobility of mobile +
Personal information of individuals
Able to reach targeted segment anytime anywhere with
the most appropriate marketing strategy
Related Documents
