Mobile & Modern Digital Marketing Trends

CEO, WS GROUP PTE

You can get in touch with me @

linkedin.com/in/webspiders

@sid_webspiders

[email protected]

Global Digital Statistics 2015

Top 3 Digital Trends 2015

The Mobile Landscape 2020 & Beyond...

Global Internet Users

Mobile App DownloadsInternet Connectivity via Mobile

The Mobile Landscape 2020 & Beyond...

Growth of Mobile Payments

Growth of Mobile Revenue

Global Mobile-Only internet users without fixed lines is projected to be 788.32 Million in 2015!

Global Mobile-Only Internet Users 2010-2015

Are you humouring your Mobile Customers??

Mobile First is a Necessity, Not a Choice Anymore!

Smart Business have a Mobile Only Approach!

Facebook Mobile Users & Mobile Ad Revenue

Smartphone owners use Facebook App

84%

Facebook ad budget dedicated to mobile

57%

1.248 Billion

Facebook Mobile Monthly Active Users

Mobile-Only Facebook Monthly Active Users

581 Million

A Snapshot of the App Market

Free & Paid Mobile App Store Downloads Worldwide

Popularity of Mobile Apps continue to rise...

Scope of Mobile App Marketing

App Usage Statistics

Social Media App Usage

Demand for Enterprise Mobility & Enterprise Apps

Trends in Enterprise App Development

Let’s Talk ROI - Monetizing the Mobile

Let’s Talk ROI - Mobile Ad Spend is set to GROW...

Let’s Talk ROI - Mobile Payment Options

Web Spiders Partners

Helps us provide complete social media solutions, including strategy modification and crisis management in real time.

Helps us continuously update the course of social media campaigns, ensuring maximum reach among target audience and high ROI.

Helps us deliver comprehensive search engine marketing services to clients in both government and private sectors.

Helps us provide end-to-end email marketing solutions for our global clients, including strategy, consulting, design, deployment and analytics.

Helps us offer complete email campaign management solutions to clients, including campaign strategy, database management and design.

Helps us design inbound marketing strategy and campaigns for B2B enterprises based on a successful retainer model with consistently high ROI.

Growth Hack 1: Customer Service with Mobile Apps

Growth Hack 1.2: Personalization with Mobile Apps

Growth Hack 1.3: App Idea to App Development

Growth Hack 2: Leveraging Marketing Automation

Growth Hack 2.2: Steps to Marketing Automation

Growth Hack 3: Improving Efficiency with A/B Testing

Growth Hack 3.2: A/B Testing Mistakes to Avoid!

Growth Hack 3.3: A/B Testing for Landing Pages

Growth Hack 4: Data Analytics & Reporting

Growth Hack 4.2: Big Data in 2015

Growth Hack 4.2: Big Data in 2015

Growth Hack 4.3: Overcoming Analytics Challenges

Data Integration

Massive volumes of disparate data types and sources must become easier to access, to work with, and blend.

Difficulty gaining access across siloed depts

Difficulty integrating massive amounts of data

Difficulty integrating disparate customer data

Difficulty converting data into actionable insight

User Access & Skills

The in-depth analytics required to answer complex questions must be easier to use and more broadly available.

Limited access to specialists & industry leaders

Limited investment by B2B organizations in advanced training

Limited ability to drive new analyses

Growth Hack 4.3: Overcoming Analytics Challenges

Growth Hack 4.4: Data Scientists’ To-Do List

Growth Hack 5: The 4 F’s of Mobile Maturity

Level 1: Informational: Mobile Focus

Level 2: Instruction and Self Help System: Mobile Focus + Mobile Friendly

Level 3: Individual Involvement and Transactional System: Mobile Friendly

Level 4: Community Involvement and Feedback System: Mobile Friendly + Mobile First

Level 5: Collaborative, Constant Improvement System: Mobile First

Growth Hack 5.2: Different Levels of Mobile Maturity