Top Banner
22

Mobile Matters (Dr. Ronald S. Wright)

Jan 26, 2015

Download

Marketing

Learn why being mobile matters.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Mobile Matters (Dr. Ronald S. Wright)
Page 2: Mobile Matters (Dr. Ronald S. Wright)

Kevin BarnettHi5 Creative | Business Development

Page 3: Mobile Matters (Dr. Ronald S. Wright)

Why should I care about having a mobile friendly website?

Why Mobile Matters…

Copyright© 2014 Hi5 Creative

Page 4: Mobile Matters (Dr. Ronald S. Wright)

Fun Facts• 80% + of smartphone users access

applications

• 65% of all internet access will be from mobile devices by 2015

Why Mobile Matters…

Copyright© 2014 Hi5 Creative

Page 5: Mobile Matters (Dr. Ronald S. Wright)

• 1/2 of all searches for local businesses are made from cell phones

• Without a responsive website your content and call to actions are lost

• Mobile websites are easier to navigate and help the user find the information they are looking for quickly

Why Mobile Matters…

Copyright© 2014 Hi5 Creative

Page 6: Mobile Matters (Dr. Ronald S. Wright)

Which website looks easier to use?

Why Mobile Matters…

Copyright© 2014 Hi5 Creative

Page 7: Mobile Matters (Dr. Ronald S. Wright)

Acceptance & use of mobile websites is key to your success at

obtaining more leads via the internet

Why Mobile Matters…

Copyright© 2014 Hi5 Creative

Page 8: Mobile Matters (Dr. Ronald S. Wright)

Adapting to this new method of online searching and buying will be the difference between more closed business & new patients rather than

lost opportunities.

Why Mobile Matters…

Copyright© 2014 Hi5 Creative

Page 9: Mobile Matters (Dr. Ronald S. Wright)

Why do I need a different web site?

Why Mobile Matters…

Mobile PC/LaptopSmall Screen Large Screen

Slower Processor Faster Processor

Less Memory More Memory

Slower Access Speeds Fast Access Speeds

Mobile specific interactive features Interactive features

Copyright© 2014 Hi5 Creative

Page 10: Mobile Matters (Dr. Ronald S. Wright)

Mobile device users expect clarity, consistency and speed. They have a very low tolerance for poor quality

mobile online experiences

Why Mobile Matters…

Copyright© 2014 Hi5 Creative

Page 11: Mobile Matters (Dr. Ronald S. Wright)

Just because you can see your desktop site on a mobile phone

doesn’t mean it’s mobile-friendly

Why Mobile Matters…

Copyright© 2014 Hi5 Creative

Page 12: Mobile Matters (Dr. Ronald S. Wright)

Mobile sites are designed for the small screen, with the needs of

mobile users in mind

A mobile-friendly site can help your business connect with customers

and increase new business

Why Mobile Matters…

Copyright© 2014 Hi5 Creative

Page 13: Mobile Matters (Dr. Ronald S. Wright)

Lets see how companies are adapting…

Why Mobile Matters…

Copyright© 2014 Hi5 Creative

Amazon.com

Page 14: Mobile Matters (Dr. Ronald S. Wright)

And…

Why Mobile Matters…

Copyright© 2014 Hi5 Creative

ebay.com

Page 15: Mobile Matters (Dr. Ronald S. Wright)

You don’t need to be a “huge company” to need a mobile friendly

website

Why Mobile Matters…

Copyright© 2014 Hi5 Creative

Page 16: Mobile Matters (Dr. Ronald S. Wright)

Why Mobile Matters…

?What should I do next?

Copyright© 2014 Hi5 Creative

Page 17: Mobile Matters (Dr. Ronald S. Wright)

Why Mobile Matters…

Do nothing...

• Wait & see what happens...• Wait & see what your competitors do...• Wait until your customers mention it...• Lose sales & miss new opportunities...• You won’t spend anything...• You won’t gain anything...

Copyright© 2014 Hi5 Creative

Page 18: Mobile Matters (Dr. Ronald S. Wright)

Why Mobile Matters…

Take action...

• Get ahead of your competition, now...• Improve your Google ranking, now...• Generate new business, now...• Be a proactive market leader, now...

• DON’T WAIT UNTIL IT’S TO LATE…

Copyright© 2014 Hi5 Creative

Page 19: Mobile Matters (Dr. Ronald S. Wright)

Why Mobile Matters…

?Questions

Copyright© 2014 Hi5 Creative

Page 20: Mobile Matters (Dr. Ronald S. Wright)

Why Mobile Matters…

Copyright© 2014 Hi5 Creative

Page 21: Mobile Matters (Dr. Ronald S. Wright)

Copyright© 2014 Hi5 CreativeCopyright© 2014 Hi5 Creative

Page 22: Mobile Matters (Dr. Ronald S. Wright)

Kevin Barnett

Hi5Creative.coReputation | Brand Management |Design