Mobile Marketing Why it’s Good for Business
Mobile Marketing Stats
May 10, 2015
A very helpful presentation that clearly shows how important mobile marketing is becoming for every online and offline business
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Mobile Marketing
Why it’s Good for Business
Mobile Marketing• People are spending more time on their
mobile phones than ever before.
• As marketers we have to understand these new types of consumers and how best to reach them.
• Technologies like geolocation and mobile tagging can help us better understand the mobile consumer and deliver more relevant massages.
Mobile is Important
• 58% of all US consumers already own a smartphone. Source: comScore
• Over 1.2 billion people access the web from their mobile devices. Source: Trinity Digital Marketing
• Global mobile traffic now accounts for 15% of all Internet traffic. Source: Internet Trends 2013
Mobile is Important• No one screen size has more than 20% of the
market share. Source: Mobify Research & Development
• Almost half a billion tablets will ship in 2013 and 2014 alone. Source: Gartner
• Tablet users spend 50% more than PC users. Source: Adobe
Mobile is Important• 61% of people have a better opinion of
brands when they offer a good mobile experience. Source: Latitude
• 60% of mobile shoppers use their smartphones while in a store, and another 50% while on their way to a store. Source: Deloitte Digital
• 90% of people move between devices to accomplish a goal, whether that’s on smartphones, PCs, tablets or TV. Source: Google
Mobile is Important• Mobile-based searches make up one quarter
of all searches. Source: The Search Agency
• 95% of smartphone users have searched for local info. Source: Google
• Every 100ms increase in load time decreases sales by 1%. Source: Amazon
What is the Size of the Mobile Market?
Mobile Advertising
Mobile Advertising by Region,Worldwide (Millions of Dollars)
Mobile Business, E-Commerce & Payments
Top Commercial Venues Where People Use Their Mobile Device
Mobile Preferences
Holiday Shopping Potential
• Almost ¼ of all online shopping on Black Friday in 2012 was done on mobile and tablet devices.
• Source: Internet Trends 2013
Mobile users Will do anything and everything desktop users will do, provided it’s presented in a usable way.
- Brad Frost
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