MOBILE COMMERCE STATS

MOBILE COMMERCE STATS


• Mobile search will generate 27.8 billion more queries than desktop search by 2016 (Source: BIA/Kelsey report, 2012)


• 47% of smartphone owners rely on smartphones to find out more information about a product and 36% use their phones to read product reviews on retail websites (Source: Leo J. Shapiro and Associates, 2012)


66% of US smartphone owners use their phone to aid in shopping (Source: Leo J. Shapiro and Associates, 2012)


• 47% of consumers confirm they use their smartphone to search for local information, such as information about a local store they want to visit.


• 46% of consumers look up prices on a store’s mobile site, and 42% check inventory prior to shopping in the store (Source: Local and the e-tailing group, 2012)


• The number of US mobile phone owners who have used 2D barcodes in the past 3 months increased from 1% in 2010 to 5% in 2011 and reached 15% among smartphone users (Source: Forrester, 2011)


• 62% of shoppers search for deals digitally for at least half of their shopping trips (Source:GMA/Booz & Company Shopper Survey)


• 55% of consumers express an interest in mobile coupons but only 10% have actually received one from a merchant (Source:Mercator Advisory Group, 2012)


66% of Americans ages 24-35 own a smartphone (Source: Nielsen, 2012)


• 21% of consumers search for a coupon on their mobile device while in a store (Source:Mobile Audience Insights Report from JiWire, 2012)


• 80% of mobile users prefer locally relevant advertising and 75% are more likely to take an action after seeing a location-specific message (Source: Mobile Audience Insights Report from JiWire, 2012)


• 65% of mobile users said they used their mobile device to find a business to make an in-store purchase (Source: Google, 2011)


• 67% of consumers will use their smartphones to find store locations, 59% to compare prices, 51% to obtain product information, 46% to check product availability, 45% to read reviews, 45% to shop online, 41% to find and use coupons, 40% to scan bar codes, and 35% to access social media (Source: Deloitte’s 2011 Annual Holiday Survey)


• 75% of heavy mobile users said mobile search makes their lives easier, 63% said access to mobile search has changed the way they gather information, and 32% said they use mobile search more than search engines on their computers (Source: Performics 2011 Mobile Search Insights Study, conducted by ROI Research)


• 49% of consumers who use the mobile web at least once a week made a purchase on their mobile device in the past six months (Source: ROI Research Inc., 2011)


• In 3 years, it is predicted that 24% of retailers will have annual sales of 15% or greater coming from their mobile channel (Source: RSR Research, 2011)


• 51% of consumers say they have made a mobile payment within the past 3 months and 82% see themselves making one within the next year (Source: Mobio Identity Systems Inc. Report, 2011)


• 62% of smartphone users said they have purchased physical goods from their mobile devices in the last six months (Source: Adobe Survey, 2011)


• By 2015, it is predicted that mobile shopping will account for $163 billion in sales worldwide, 12% of global ecommerce turnover (Source: ABI Research, 2010)


Will you be ready?

MOBILE COMMERCE STATS

Documents