Mobile Internet, Vienna March 2009

mobile internet, iir, March 2009

• Also known as Direct2 Mobile (but not for long)

• mobileSQUARED is a research firm covering the mobile data industry, delivering a range of services including research, analysis and consultancy

• We specialize in• mobile social networking• mobile Internet • mobile content & entertainment• messaging• mobile marketing and advertising• operator strategy• mobile consumer behaviour

• mobileSQUARED is a free monthly research publication covering the mobile content and services market. We think about mobile, and that makes our global audience think too

www.d2mobile.co.ukwww.d2mobile.co.uk

www.mobilesquared.co.uk

–verb (used with object) 1. to go or look through (a place, area) carefully in order to find something missing or lost: They searched the woods for the missing child. I searched the desk for the letter. 2. to look at or examine (a person, object, etc.) carefully in order to find something concealed3. to explore or examine in order to discover

1. Results2. Relevance3. Recommendations4. Discovery

1. Results2. Relevance3. Recommendations4. Discovery

Mobile is dictated by online

• Nostradamus

• Authored Les Propheties (The Prophecies) in 1555

• Credited with predicting numerous events in world history, from the Great Fire of London, the rise of Napoleon I of France, Hitler and 9/11.

• And discredited as antedated forgeries written by later hands with a political axe to grind.

• "Groups of guitars are on the way out."

• "It will be years - not in my time - before a woman will become Prime Minister."

• "I have always found strangers sexy.“

• “640K ought to be enough for anybody.”

Sagittarians, 24-03-09

“You may be reminded of when you were a child. Reactions to events could be child-like too -

prompting others to wonder what's wrong with you. Concern about a Virgo or Pisces is possible. You might also be prompted to find a photograph - or

have one taken.”Source: horoscopes.co.uk

MA forecasts for 2008Nov-07 - £59.95 mil.

Nov-08 - £25 mil.Jan-09 - £10 mil.

Breakdown£7 mil. - Banners/search/ sponsored links

www.d2mobile.co.ukwww.d2mobile.co.uk

More users browsing = more searchesDaily search per user:2.5 to 4.5 (Yahoo!)

CONTENT (£)

Resulting in shift in operator strategy

3 became a communication company in 2008 (again)

www.d2mobile.co.ukwww.d2mobile.co.uk

www.d2mobile.co.ukwww.d2mobile.co.uk

Driven by:

Mobage Town:•750 million page impressions per day•Generates more traffic per year than US and Western Europe combinedUS$51.75 million revenues 1Q08

Do you know what an App Store is?

Would you use an app store?

The next big thing is doing the existing things better-Already talking about mapping/navigational search-Do you REALLY know your customers?-Mobile population is: a collective 4 billion individuals

Profile button: It’s a person device, let the consumers personalise it

Let the consumers control their relationship with you

[email protected]

www.mobilesquared.co.uk

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