MOBILE IN TODAYS ONLINE EXPERIENCE By: Michael Hodson @GoSeeWrite Laurence Norah @Lozula travelbloggersassociation.com Twitter: @PTBAssoc
Jan 24, 2015
MOBILE IN TODAYS ONLINE EXPERIENCE
By: Michael Hodson @GoSeeWrite
Laurence Norah @Lozula
travelbloggersassociation.com Twitter: @PTBAssoc
OverviewWhy is mobile
important?
What should you be doing about it?
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Who are weMichael Hodson
@GoSeeWrite
Laurence Norah@Lozula
First: some questions!Does anyone have a desktop PC on them
right now?Does anyone have a smartphone or other
mobile device on them right now?Is anyone connected to the internet right
now? #atm2014
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1source: Business Insider 2source: comscore
Why is mobile important? Mobile is becoming the number one way that
users access content 91% of users have their mobile device within
reaching distance 24/7 25% of world internet traffic is via mobile device There are two smartphones for every nine
people on Earth1
68% of time spent on Facebook is through the Facebook app₂
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1source: Business Insider 2source: comscore
More things to know about mobile
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85% of internet time on a smartphone is through an app
53% of Facebook revenue comes from mobile
Online purchases in US via mobile in 2013 valued at USD 31 billion
The growth of mobile in travel
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2011: mobile worth $2 billion in the US 2013: mobile worth $13 billion in the US
Forecast is for 25% of all travel bookings to be
made by mobile in 2015 - $40 billion 30% of all visits to travel sites in the US are from
a mobile device
Mobile is the driving force for the growth of the travel industry in the US
Example: Booking.com
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Sales via mobile app / device:2011: USD 1 billion 2012: USD 3 billion 2013: USD 8 billion
Launched mobile-version of site in 2009Iphone app 2010Android app early 201120 million+ installs worldwide
What Do People Do On Mobile?
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Specific apps – Foursquare, Instagram, Facebook
Research – second screen. Watch video – 40% of video watched on
Youtube is via a mobile deviceRead their guidebookBook Travel!
So... Mobile Is Important.
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What does that mean for you?
Develop a Mobile strategy:
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Put your brand into the mobile space
Address the technology so you are mobile ready
• Consider mobile payments and emerging tech
Establish your mobile presence
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Register your business on:– Foursquare– Google Places– Facebook– Yelp– Instagram
Dealing with the Technology:
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Some options:
1. Build a responsive website / theme
2. Build a mobile-only website
3. Build an app
Which is best?
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It depends!
The differences
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•Responsive – one website for all devices
•Mobile – separate website for mobile devices
•App – custom built solution for devices, not based on a website
Which should you choose?
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•Responsive– easier to maintain once implemented– better experience on newer devices
•Mobile– good for older low resolution devices. – Limited experience for end users.– Simpler to implement
•App– Depends on your business model and users.– Development cost per user 5x higher than a
responsive site1 1source: Mashable
Is your business ready?
• 36% of the Fortune 1000 websites are responsive1
•Users spend more time on a responsive website•Responsive design is more costly
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1source: Restive LLC 2source: comscore
Summary
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•Mobile is important, and becoming increasingly so• Establish your mobile presence
• Ensure your website offers a good mobile experience • Consider building an app if suitable for your
business model
Thank You! Questions
Michael Hodson: GoSeeWrite.com @GoSeeWrite
Laurence Norah: FindingtheUniverse.com @Lozula
travelbloggersassociation.com Twitter: @PTBAssoc