Mobile website strategy for today's savvy SMBs

WILL SCOTT, CEO SEARCH INFLUENCE @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

CRAFTING A COMPELLING

SALES OFFERING FOR TODAY’S

MORE SAVVY SMBs

ANATOMY OF

A WINNING

SALES PITCH

@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

DON’T BEAT

AROUND THE BUSH

@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

IT’S ABOUT THEM,

NOT YOU

@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

ALLEVIATE

PAIN

@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

SHOW,

DON’T JUST TELL

@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

USE REAL

FEEDBACK

@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

MAKE IT EASY

TO SHARE

@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

SAVVY SMBs

@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

ALREADY KNOW ONLINE

MARKETING

IS A WAY TO WIN CUSTOMERS

@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

ALREADY KNOW THEY

SHOULD USE SOCIAL MEDIA

@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

ALREADY KNOW THEIR

CUSTOMERS

ARE FINDING THEM ON

SMARTPHONES

@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

NOTHING’S MORE

COMPELLING THAN MOBILE

@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

SMARTPHONE

ADDICTION

@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

THE MOBILE INTERNET SURGE

48.45%

@searchinfluence

GOOGLE ORGANIC MOBILE USERS

FOR CRIMINAL DEFENSE ATTORNEYS’ WEBSITES

GOOGLE ORGANIC MOBILE USERS

FOR PLASTIC SURGEONS’ WEBSITES

48.6%

@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

@searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

96%FACEBOOK LIKES, COMMENTS &

SHARES ON MOBILE DEVICES

MOPOCALYPSE

IS ROLLING OUT

@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

EARLY SIGNS

OF MOBILE

TRAFFIC LOSS?

@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

WHAT EVERY

SMB NEEDS

@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

@searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

HELP THEMPASS THE

GOOGLE TEST

@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

BREAKING INTO THE

TOP 3 RESULTS

@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

LOCATION,LOCATION,LOCATION

MOBILE = LOCAL

@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

BARNACLE SEO

@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

@searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

OPTIMIZETHOSE

LISTINGS

@searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

WHY ONLINE DIRECTORIES?

@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

OWNING THE TOP OF THE PAGE

SOCIAL MEDIA = MOBILE

@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

THE BEST

MOBILE STOREFRONT

IN TOWN

@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

@searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

CREATING COMPELLING

CONTENT

@searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

MAKING CONNECTIONS

@searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

IT’S A PAY-TO-PLAY

WORLD

@searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

WE KNOW WHEN THINGS

ARE CHANGING

CONTENT SELLS

@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

THE VALUE OF

CONTENT MARKETING

@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

LET THE CONTENT TELL THE STORY

@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

MAKE IT EFFECTIVE

@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

ANYWHERE THE BUYER IS

@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

CHALLENGES FOR BUSINESSES

@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

REMEMBER, IT’S

ALL ABOUT THEM

@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

WILL SCOTT, CEO SEARCH INFLUENCE @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

THANK YOU!ANY QUESTIONS?