www.globalwebindex.com | @globalwebindex Unless otherwise stated, all figures are taken from our Q2 2019 wave of online research among 115,963 internet users aged 16-64. Among this cohort, there were 109,378 smartphone owners. (Xiaomi) Mobile Brands BRAND ENGAGEMENT MOBILE OWNERSHIP of internet users own a smartphone 96% 74% of smartphone owners say their mobile is the most important device used for accessing the internet Consumers in 90% of the markets would stick with the current brand they own for their next purchase of global smartphone owners plan on buying a new phone or upgrading their existing mobile in the next year 64% 39% of smartphone owners in North America plan on waiting 18-24+ months before upgrading their phone In Asia Pacific, 1 in 4 smartphone owners possess more than one mobile brand Having the latest technological products is very important for over 6 in 10 smartphone owners in Asia Pacific Globally, 41% of smartphone owners have owned their phone for at least one year 18% of smartphone owners have owned their phone for over two years, compared to 15% in 2017 Infinix is the top mobile brand for current ownership in Nigeria (at 19%) Future consideration % of smartphone owners who would consider buying the following brands Brand switchers Top mobile brand in each country for current ownership and future purchase consideration Number of brands owned % of smartphone owners who own the following number of mobile brands Mobile purchase timeframe % of smartphone owners who plan on upgrading their mobile in the following timeframes Length of mobile ownership % of smartphone owners who have had their mobile for the following timeframes 42 43 42 38 20 26 12 16 9 9 10 7 8 6 1 71% 80% 78% 86% 79% 2 15% 13% 14% 9% 12% 3 4% 3% 4% 2% 3% 4+ 7% 3% 3% 2% 5% Asia Pacific Europe Latin America Middle East & Africa North America Asia Pacific Europe Latin America Middle East & Africa North America Almost half of respondents in China would consider Huawei when next buying a phone 19% 19% 24% 24% 15% 36% 26% 32% 25% 23% 26% 29% 26% 26% 27% 15% 23% 16% 21% 30% Canada CURRENT OWNERSHIP FUTURE CONSIDERATION Singapore China Sweden Less than 6 months 6 months - 1 year 1 - 2 years More than 2 years In 6 to 12 months 35% 26% 32% 28% 25% Within the next 6 months 30% 18% 31% 33% 15% In 12 to 18 months 17% 21% 17% 14% 21% In 18 to 24 months 6% 12% 7% 8% 13% After 24 months 12% 23% 13% 17% 26% VS Samsung owners are more likely than iPhone owners to prioritize price over brand name when buying a new product iPhone owners are more likely to be image conscious than Samsung owners Internet users average 3:20 hours online on their mobiles per day 51% NORTH AM 41% LATAM 31% MEA 28% APAC Samsung is the most popular brand for current ownership in 28/45 of the markets we survey The iPhone comes out on top in 13/45 of the markets we survey Brand ownership by region % of smartphone owners who currently own the following brands 37% EUROPE H1 2017 H1 2019