GlobalWebIndex Intro - Presentation Summary 2013

T H E W O R L D ’ S L A R G E S T

D I G I TA L C O N S U M E R

S T U D Y

June 2013

1 6 0 K I n t e r n e t U s e r s

3 1 M a r k e t s

4 T i m e s a Ye a r

© 2013 GLOBALWEBINDEX

THIS DRIVES EVERYTHING WE DO

• To deliver the most detailed, comprehensive and up to date insight on internet user behaviour ever

MISSION

• Effective, brilliant and memorable digital marketing starts with deep audience insight

CORE BELIEF

• To be the global industry standard END GOAL

ONLY MARKET RESEARCH CAN DRIVE A ‘TOTAL VIEW’

CROSS DEVICE

AUDIENCE

BEHAVIOURS

NEEDS

MOTIVATIONS

MASSIVE SCALE

• Interview over 160K internet users over 31 markets

•30K in the US and in the UK

•210K users since launch

CONSISTENT

•Quarterly global data

•10 waves since launching in 2009

•Every market in all waves

RAPID DEPLOYMENT

•6 week fieldwork period

•Data released to clients 1 week after data collections is finalised

ACCURATE

•Online representative sample

• Internet users recruited by the most credible research organisations in the world

© 2013 GLOBALWEBINDEX

TOTAL VIEW IN 31 MARKETS

WORKPLACE

PRODUCTS

MOTIVATIONS INTERESTS

ATTITUDES

DEMOS

TOTAL AUDIENCE: BUILD ULTRA PERSONALISED STRATEGY

1202 core demographics

variables from local region to

age of children

54 Attitude Statements

covering self perceptions,

outlook on life and tech

24 Interests and Online

Passions

110 key workplace variables

including category of work,

seniority, and decision making

50 product types:

Identify purchasers, online

purchasers, intenders,

influencers and publishers

20 online motivations that define

online needs and engagement

© 2013 GLOBALWEBINDEX

GLOBAL SCALE: 31 MARKETS, 569 LOCAL REGIONS, 89% OF THE WW INTERNET POPULATION

A M E R I C A S

US I CANADA I MEXICO I

ARGENTINA I BRAZIL

E M E A

UK I FRANCE I GERMANY I ITALY I SPAIN I

NETHERLANDS I POLAND I TURKEY I RUSSIA I

SWEDEN I SAUDI ARABIA I UAE I SOUTH AFRICA

A P A C

CHINA I HONG KONG I SINGAPORE I INDIA I INDONESIA I

JAPAN I MALAYSIA I VIETNAM I THAILAND I TAIWAN I

SOUTH KOREA I AUSTRALIA I PHILIPPINES

SOCIAL MEDIA ENGAGEMENT

CONTENT

E-COMMERCE

MARKETING IMPLICATIONS

TOTAL VIEW: 121 QUESTIONS COVERING EVERYTHING ONLINE

Measure 41 key behaviours and 140

websites / services across all platforms

Track app usage, device brand and OS

© 2013 GLOBALWEBINDEX

PC

MOBILE

TABLET

INTERNET LANDSCAPE CROSS PLATFORM BEHAVIOUR DEEP-DIVE

MOTIVATIONS

ACCESS

POINTS

CROSS-MEDIA CONSUMPTION

SECOND SCREEN

20 online motivations

that define online needs

and engagement

Connection types,

browsers, OS, devices,

location, time online

Time spent with 9 core

media types across

digital and analogue

Understand the link

between TV, devices

and online content

Usage and behaviours

of 47 leading social

platforms by PC, mobile

and Tablet

Explore content

consumption and

payment behaviours

Offline purchasing, online

buying, research and

influencer for 49 product

types

Quantify touch-points, path

to purchase, influence,

sharing, engagement and

brand experience

AND JOIN THE BIGGEST BRANDS IN THE WORLD

© 2013 GLOBALWEBINDEX

WEB BRANDS

The biggest and best

MEDIA

6 out of top 10

DIGITAL

6 out of top 10

BRAND

Worlds leading consumer brands

AND HUNDREDS MORE

© 2013 GLOBALWEBINDEX

DESIGNED FOR FUTURE MARKETER NEEDS

Unlimited Custom Insight

Intelligence On-demand

Real-Time Audience Insight

© 2013 GLOBALWEBINDEX

PRO: CUSTOMISE DATA TO TARGET AUDIENCES – UNLIMITED EXPORTS 24x7

Unlimited customised data via our web based platform

Pre-defined data on-demand. Choose from

over 10K packs

The latest trends and market intelligence

from our analyst team, Stream

For total data flexibility

PRO PLATFORM DATAPACKS REPORTS CROSSTAB

© 2013 GLOBALWEBINDEX

STREAM ON-DEMAND: EXPERT KNOWLEDGE TO DRIVE YOUR STRATEGY

Analyst Support Audience Insight Strategy and Processes

Bespoke

GW.IQ™ - LINK YOUR WEB ANALYTICS TO THE GLOBALWEBINDEX

© 2013 GLOBALWEBINDEX. *ALL PLATFORMS REQUIRED FOR ANALYSIS MUST BE TAGGED. WEB = JAVASCRIPT, MOBILE = SDK

GW.IQ™

REPORT

ISSUED

Your visitors that are

already GWI

respondents are

recorded in our DMP.

MATCHED

1

Unprofiled visitors within

our wider ~30 million

panel base are sent a

GWI survey.

SURVEYED

2

All other visitors are

modelled against ~600

million pre-categorized

consumers.

MODELLED

3

DATA INGESTED INTO GW.IQ™ DMP

DATA ANALYSED & NORMALISED

CLIENT PLATFORMS TAGGED*

1 M

ON

TH

2 W

EE

KS

REVOLUTIONISE YOUR APPROACH TO DIGITAL

Market Sizing Opportunity Mapping Consumer Profiling Multi-market strategy

Digital Channel Strategy

Comms Planning Consumer Journey Brand Discovery

Device Strategy

Social

Platform

Strategy

Media Consumption Brand Measurement

© 2013 GLOBALWEBINDEX

Contact us to find out why the world’s largest and most influential

agencies, media owners and brands choose GlobalWebIndex

[email protected]

+44 (0)20 7731 1614