Mobile AR Platform Virtual information on the real world Services & Applications area March 2014
Jun 15, 2015
Mobile AR PlatformVirtual information on the real world
Services & Applications area
March 2014
Problem
● Insufficient information.
○ In some contexts there is not enough intrinsic information, therefore it becomes necessary to increase it.
● Need of in situ information.
○ Relevant data about the current environment is not always available at the user location.
● Context-aware information.
○ The information is more valuable if it is contextualized.
Solution
● Mobile AR Platform solves through augmented reality (AR) the previous problems.
○ Combining the vision of the real world with virtual information.
○ Presenting accurate information in the right place.
● Allows to create AR scenarios.
○ Easily.
○ Substantially faster.
○ In an autonomous way.
○ Without technical skills.
Use cases
● Marketing
○ Enhanced product information
○ Ad interaction
● e-learning
○ 3D virtual models of real objects
● Industries
○ In situ tutorials for complex tasks
● Tourism
○ Museum guides
○ AR-assisted maps with points of interest
Main Features
●Display virtual data on the real world.
○Printed tags and real objects as markers.
○Virtual elements: 3D objects, images and video.
●Create AR scenarios easily.
○Allows to choose:
■ Real world anchors.
■ Virtual elements and their behavior.
○Edited scenarios can be stored for other applications.
○No special skills needed for interaction.
Adrián Teijeiro López
Services & Applications area
March 2014