FACTORY ENGAGEMENT MOBILE ENGAGEMENT // Mobile apps integration with a Marketing Automation System SOLUTION BENEFITS Oracle Eloqua Supported Enhanced functionality, improved ROI Customer Engagement Mobile enhanced digital body language Creative Freedom Branded / campaign themed mobile app marketing Automated Management Complete mobile campaign management Instant Action Live dashboard mobile app activity reporting The Mobile Engagement platform enables the enhancement of digital body language through the management of user engagement via multiple mobile applications, and provides the ability to build relevant mobile messaging into multi-touch nurture campaigns. Whether B2B or B2C, organisations are constantly looking for ways to improve mobile communications with both employees and customers. Mobile communications provide many uses from up-to-date news blasts to last minute event notifications or meeting reminders. Designed and built on top of Oracle Eloqua, the Mobile Engagement Platform integrates seamlessly with this powerful, marketing automation system. This simple solution enables you to quickly and easily, compose and manage push notifications, sms, mms and email, effectively reaching your audience regardless of their location, mobile device or channel preference.
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FACTORYENGAGEMENT
MOBILE ENGAGEMENT// Mobile apps integration with a Marketing Automation System
SOLUTION BENEFITS
Oracle Eloqua Supported
Enhanced functionality, improved
ROI
Customer Engagement
Mobile enhanced digital body
language
Creative Freedom
Branded / campaign themed
mobile app marketing
Automated Management
Complete mobile campaign
management
Instant Action
Live dashboard mobile app activity
reporting
The Mobile Engagement platform enables the enhancement of digital body language through the management of user engagement via multiple mobile applications, and provides the ability to build relevant mobile messaging into multi-touch nurture campaigns.
Whether B2B or B2C, organisations are constantly looking for
ways to improve mobile communications with both employees
and customers. Mobile communications provide many uses
from up-to-date news blasts to last minute event notifications
or meeting reminders.
Designed and built on top of Oracle Eloqua, the Mobile
Engagement Platform integrates seamlessly with this powerful,
marketing automation system. This simple solution enables
you to quickly and easily, compose and manage push
notifications, sms, mms and email, effectively reaching your
audience regardless of their location, mobile device or channel
preference.
How does it work?
Nothing demonstrates the
possibilities of extendable cloud
functionality better than the Mobile
Engagement Platform.
Two vital components, key to any
modern marketing toolset, are
delivered in this solution:
1. Mobile Body Language
Improves audience segmentation
and content personalization
based on multiple mobile app
engagement activity.
2. Mobile Messaging
A Push Message Action service
placed directly into the campaign
will push highly relevant, activity-
based, mobile communications to
app customers.
Why use the Mobile Engagement Platform?
Other products
Simple to Control
• Set up mobile engagement
directly within campaign
• Maintain control over mobile
campaigns, analyse results
• Deliver a professional, theme-
consistent, on-brand campaign
message
• Enhance digital body language
with recorded mobile app
behaviour
• Develop more relevant, targeted
campaigns to further improve
mobile engagement.
The solution comes fully integrated
with activity dashboards and
configuration screens to enable
effective management of mobile
marketing campaigns across
multiple applications, all from
within the Engagement Factory
cloud portal.
Meeting customer requirements
Engagement Factory’s app cloud
is designed to take your Oracle
Eloqua marketing automation
system to new heights, enhancing
functionality and improving ROI.
All our cloud applications have
been designed by our developers
to meet valuable requirements
identified by our clients.
As integration specialists, when
it comes to hooking up Oracle
Oracle Eloqua with multiple,
complex, third-party platforms, no
challenge is too great.
Contact us now to find how we
can design and build customised
applications, tailor-made to meet
your unique business goals.
About Engagement Factory
As the largest Oracle Eloqua
partner in EMEA, we have over 35
trained Oracle Eloqua consultants
dedicated to helping customers
to be successful with Modern
Marketing.
We enable organisations to
realise the potential of marketing
automation by delivering the full
mix of technical expertise, digital
marketing, project management,
creative design and content
marketing skills.
Our main objectives are to improve
and consolidate content and lead
management, create valuable
campaigns with compelling stories,
and optimise demand generation
to drive measurable revenue
performance.
www.engagementfactory.com
� .LEAD MANAGER
.EVENT MANAGER
.VOUCHER MANAGER
.SMS CONNECTOR
.VEEVA CONNECTOR
OracleEloqua
MobileEngagement
Platform
Mobile Applications
www.engagementfactory.com/mobile-engagement-platform
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