CONSUMERS SPEND 6x MORE TIME IN RETAILERS’ APPS THAN THEY DID ONE YEAR AGO RETAILERS’ APPS WITH “STORE MODE” MORE ENGAGEMENT 5x GATHER THE IMPORTANCE OF MOBILE IN RETAIL ALL IN THE APP-TITUDE IN THE US 224 MILLION MONTHLY THERE ARE APP USERS 9 10 SMS MESSAGES ARE READ LESS THAN 3 MINUTES AFTER THEY ARE RECEIVED OUT OF OF MOBILE SHOPPERS USE “STORE LOCATOR” EN ROUTE TO A STORE 70% MOBILE TIME 20% SPENT IN A BROWSER 80% SPENT IN APPS 80 MOBILE-OPTIMIZED OF MOBILE USERS WANT PRODUCT INFORMATION WWW.GPSHOPPER.COM SOURCES: Deloitte Digital, ExactTarget, Flurry, Moosylvania, Nielsen, Point Inside, Responsys, Search Engine Journal PER DAY THE AVERAGE PERSON SPENDS OVER 2 HOURS 60 % OF MOBILE SHOPPERS USE THEIR SMARTPHONES WHILE IN A STORE WHILE IN A STORE IN APPS ACTIVE SMARTPHONE USER THE AVERAGE x 150 PER INTERACTS WITH IT DAY COUPONS VIA PUSH 8 ARE REDEEMED MORE THAN THOSE x VIA E-MAIL % OF ONLY 8 % PEOPLE WAIT OR NOTIFICATION BEFORE CHECKING IT IGNORE A PUSH