CONSUMERS SPEND

6x MORE TIME IN RETAILERS’ APPS THAN THEY DID ONE YEAR AGO

RETAILERS’ APPS WITH “STORE MODE”

MORE ENGAGEMENT

5x

GATHER

THE IMPORTANCE OF MOBILE IN RETAIL ALL IN THE APP-TITUDE

IN THE US

224 MILLION  MONTHLY

THERE ARE

APP USERS

9 10 SMS MESSAGES ARE READ LESS THAN 3 MINUTES AFTER THEY ARE RECEIVED

OUT OF

OF MOBILE SHOPPERS USE “STORE LOCATOR” EN ROUTE TO A STORE

70%

MOBILE TIME

20% SPENT IN A BROWSER

80% SPENT IN

APPS

80 MOBILE-OPTIMIZED  OF MOBILE USERS WANT

PRODUCT INFORMATION

WWW.GPSHOPPER.COM

SOURCES: Deloitte Digital, ExactTarget, Flurry, Moosylvania, Nielsen, Point Inside, Responsys, Search Engine Journal

PER DAY

THE AVERAGE PERSON SPENDS

OVER 2 HOURS

60% OF MOBILE SHOPPERS USE THEIR SMARTPHONES WHILE IN A STORE

WHILE IN A STORE

IN APPS

ACTIVE

SMARTPHONE USER THE AVERAGE

x  150 PER

INTERACTS WITH IT

DAY COUPONS VIA PUSH

8 ARE REDEEMED MORE

THAN THOSE x

VIA E-MAIL

%

OF ONLY 8% PEOPLE WAIT OR

NOTIFICATION BEFORE CHECKING IT

IGNORE A PUSH