Mobile Action Yahoo Mobile Dev Conference with Aykut Karaalioglu

AYKUT KARAALIOGLUFounder & CEO | Mobile Action

APP STORE INSIGHTS

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MOBILE DATA INTELLIGENCE & ACTIONABLE INSIGHTS

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WHAT WE DO

App Store Optimization

Actionable Insights

Mobile Data Intelligence

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APP TITLE BEST PRACTICES

• Longer is better to incorporate keywords

• iOS: Aim for 40-60 characters

• Android: Utilize the 30 character limit as best as possible

• Localize title when possible

• Avoid repeating keywords

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AVERAGE APP TITLE LENGTH BY CATEGORYiOS App Store Category Avg. Title LengthOverall 23Newsstand 37Games 29Books 28Education 27Reference 27Travel 26Photo & Video 26Navigation 25Health & Fitness 23Finance 22Sports 22Weather 22Productivity 21Eentertianment 21Medical 21Music 20Lifestyle 20Shopping 20Utilities 20Catalogs 20Social NetworkinNETWORKING

19Food & Drink 19News 18Business 18

Google Play Store Category Avg. Title LengthOverall 18Personalization 22Photography 22Books & Reference 21Entertainment 20Libraries & Demo 19Tools 19Games 19Comics 19Education 19Music & Audio 19Finance 18Media & Video 18Sports 18Travel & Local 18Medical 18Health & Fitness 18Lifestyle 18Weather 18Business 17Productivity 17News & Magazines 17Transportation 16Communication 16Social 16Shopping 16

• Most apps aren’t taking advantage of the characters available to them

• iOS: 255 character limit• Android: 30 character

limit

• Utilizing your characters is even more important in competitive categories such as photography

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APP TITLE & METADATA CASE STUDY: CONNECTED2.ME

• Connected2.me Anonymous Chat saw better results once they expanded their name to include relevant keywords (without repeating them)

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APP TITLE & METADATA CASE STUDY: CONNECTED2.ME

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AVERAGE RATING BY APP CATEGORYKNOW HOW YOU STACK UP AGAINST YOUR COMPETITION

Category Average RatingNewsstand 2.5Sports 3.7Social Networking 3.8Finance 3.9Navigation 3.9News 4.0Lifestyle 4.0Shopping 4.0Entertainment 4.0Business 4.0Travel 4.0Books 4.0Utilities 4.1Food & Drink 4.1Photo & Video 4.1Productivity 4.2Weather 4.2Music 4.2Medical 4.2Games 4.3Health & Fitness 4.3Education 4.4Catalogs 4.4Reference 4.5

Average category ratings should be used as a baseline understanding of how your app is perceived, but top apps typically surpass their category’s average rating

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UBER LOGO CASE STUDY

Sources: Source Text Goes Here

When Uber launched a version of its app with a new logo, review keyword searching revealed that users mentioning the logo gave the app an average of 2.5 stars as compared with the average 4+ star ratings the app had been receiving

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PAGE VIEWS & CONVERSION BY CATEGORYCategory Conversion

RateShopping 31%Productivity 34%Finance 34%Games 35%Business 37%Weather 38%Medical 38%Utilities 38%Food & Drink 39%Reference 39%Photo & Video 39%Music 40%Social 40%Newsstand 40%News 40%Travel 40%Lifestyle 40%Navigation 41%Health & 41%Catalogs 41%Sports 42%Entertainment 42%Education 42%Books 44%

Boosting Conversion Rates

• Updating metadata

• Understand your key demographics (sometimes it’s different than you think)

• Find the best channels to target your most engaged demographics

• Monitor app ratings and reviews

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IOS PAGE VIEW CONVERSION BY COUNTRYREVIEW INTERNATIONAL VISITS AND CONVERSION RATES TO DETERMINE WHICH MARKETS TO LOCALIZE IN AND OPTIMIZE APP METADATA FOR

• Japan — 30%• Korea — 35%• China — 36%• Germany — 36%• Russia — 36%• Italy — 37%• Spain — 37%• USA — 38%• Canada — 38%• France — 39%• Brazil — 39%• UK — 40%

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MOBILE DATA INTELLIGENCE & ACTIONABLE INSIGHTS

PROMO CODE: YAHOO