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Yahoo! Mobile Advertising 雅雅雅雅雅雅雅雅雅
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Yahoo! Mobile AD

Dec 13, 2014

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Business

Yahoo! Mobile AD, Yahoo!在行動上廣告發展。
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Page 1: Yahoo! Mobile AD

Yahoo! Mobile Advertising雅虎的行動廣告介紹

Page 2: Yahoo! Mobile AD

Page 2

Examples

資金管理

Yahoo! Blueprint Platform

Page 3: Yahoo! Mobile AD

Page 3

Blue Print: 以 Platform克服手機問題

Page 4: Yahoo! Mobile AD

Page 4

Yahoo! Blueprint的理想

Covera

ge

Symbian Java ME XHTML Blueprint

Technology

iPhoneAndroid

Page 5: Yahoo! Mobile AD

Page 5

Widget,以小程式方式來跑 Mobile application

Yahoo! Server

Widget 提交 (Submission)

打包應用程式Application Package

Widget Request

Widget Content

HTTP Request

Blueprint (XML)

Your Web Server

Page 6: Yahoo! Mobile AD

Page 6

Examples

資金管理

Yahoo!® Mobile Ad Services

Page 7: Yahoo! Mobile AD

Page 7

關鍵字搜尋廣告

Search Advertising Generate leads using sponsored search links that appear within mobile search results in Yahoo! oneSearch™, the richest search experience available on the mobile internet today.

Page 8: Yahoo! Mobile AD

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展示型廣告 :Display AD (Banner)

Display Advertising Eye-catching display ads can be targeted using the same wide array of options as traditional web banners (e.g. context, demographics, behavioral) - plus features specific to mobile location and carrier targeting.

Page 9: Yahoo! Mobile AD

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Rich Media富媒體

Rich Media Mobile advertising will never be the same again with Rich Media advertising. With Yahoo! Go 3.0, expand your display advertising into a full screen, interactive experience or choose a 5-10 second post-roll ad that appears when users log out. Choose from click activities like Click2 Call, Email, SMS, and WAP site - all right from the Rich Media ad.

Page 10: Yahoo! Mobile AD

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其它行動廣告工具

Mobile Ad Tools Select the call-to-action that works best for your business: click through to a promotional site, enable the consumer to find or call a store directly, offer a coupon, send an SMS message, and more. If you don't have a promotional site to link to, Yahoo! can create one to your specifications.

Page 11: Yahoo! Mobile AD

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ExamplesYahoo! Show time

Yahoo! Show Time

Page 12: Yahoo! Mobile AD

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Case Show

Page 13: Yahoo! Mobile AD

Page 13

Yahoo! Mobile Overview