MM.03.10

Marketing ManagementMBA CP 205

Prof. U.M. Amin, CMS, JMI University, New Delhi

Gathering information and Scanning the Environment


Learning objectives:

Know what are the components of a modern marketing information system.Know what are useful internal records. Know what is involved with a marketing intelligence system.Know what are the key methods for tracking and identifying opportunities in the macro environment.Know what are some important macro environment developments.



Gathering information and Scanning the EnvironmentMarketing Information System

A Marketing Information System (MIS) consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers.


Gathering information and Scanning the EnvironmentMIS is developed from .Internal company recordsMarketing ResearchMarketing Intelligence


Gathering information and Scanning the EnvironmentInternal company records Order-to-PaymentCycleDatabases,Warehousing, Data MiningMarketingIntelligenceSystemSales InformationSystem


Marketing Intelligence System

A marketing intelligence system is a set of procedures and sources manager use to obtain everyday information about developments in the marketing environment.Gathering information and Scanning the Environment


Gathering information and Scanning the EnvironmentSteps to improve quality of marketing intelligenceMotivate channel members to share intelligenceTrain sales force to scan for new developmentsNetwork externallyUtilize a customer advisory panelUtilize government data resourcesPurchase information from outside suppliersCollect customer feedback online


Gathering information and Scanning the EnvironmentAnalyzing the Macro-environment

Needs and TrendsFadTrendMegatrend


Gathering information and Scanning the EnvironmentIdentifying Environmental forcesDemographicEconomicPolitical-LegalSocio-CulturalTechnologicalNatural


Gathering information and Scanning the EnvironmentPopulation and demographicsSizeGrowth rateAge distributionEthnic mixEducational levels

Household patternsRegional characteristicsMovement


Gathering information and Scanning the EnvironmentAll figures in millionSource: The Marketing White book 2007-08, Business World


Chart2

318

105

100

523

Urban population growth

Attendance

Centre for Management Studies, JMI, New Delhi-110025

Semester III (August - Decemeber, 2008)

Course Code & name: MM-3201, Advanced Consumer Behavior. Faculty: Prof. U.M. Amin Month: Oct'08

S.No.Roll No.Lecture No:1234567891011T

No. of hours2221122221219

Dates16151617202424e293031

Names of the Students

107-MBA-01Aastha Singh2201122200012

207-MBA-02Abbas Ur Rehman2221122220218

307-MBA-03Alok Sharma200110000026

407-MBA-04Anil Kumar Meena2201122201215

507-MBA-05Anjali Singh0021120200210

607-MBA-06Arbab Ashraf000112020107

707-MBA-07Arshan Abbas000112020129

807-MBA-09Asea Sharaf Qidwai0021120021211

907-MBA-11Bernei Rangry K000012000126

1007-MBA-12Chandan Kumar0201022001210

1107-MBA-13Choudhary Umar Farook0021120221213

1207-MBA-14Devender Kumar0021102221213

1307-MBA-15Digvinay Narain Sing020112020008

1407-MBA-16Garima Shah0001122201211

1507-MBA-17Ghyasuddin0021102201211

1607-MBA-18Jeetesh Garbyal000112020028

1707-MBA-19Jogender Singh0001122221213

1807-MBA-20Lalit0221102201213

1907-MBA-21Mazahir Akhlaque0021120221213

2007-MBA-22Mazin Khan2001120201211

2107-MBA-23Md. Asadul Haque0000122221212

2207-MBA-25Mohammad Imteyaz000012220108

2307-MBA-26Mohammad Saqib020110220109

2407-MBA-27Mohd. Adil0021122021213

2507-MBA-28Mohd. Asif0021100221211

2607-MBA-29Mohd. Faiz Ahmed000112020129

2707-MBA-30Mohd. Hasan Jamee0020122021010

2807-MBA-31Mohd. Shakeel Anwar000100000124

2907-MBA-32Naqshab Jahangir0021122221215

3007-MBA-33Naushaba Anjum000000222129

3107-MBA-34Nawab Safraz Azfar0201120200210

3207-MBA-35Neeraj Kumar Koli2201102201213

3307-MBA-36Nilza Angmo0201102020210

3407-MBA-37Nishat Ahmad Khan000102202108

3507-MBA-38Nitin Tyagi0201122000210

3607-MBA-39Om Prakash0221020001210

3707-MBA-40Prakash Kumar0221102000210

3807-MBA-41Prakash Ranjan Singh2221102221217

3907-MBA-42Richa Kapoor0001122200210

4007-MBA-43Safoora Habeeb020110002107

4107-MBA-44Sana Shakil2221122021217

4207-MBA-45Sana Inam0021120221213

4307-MBA-46Saumya Chandra000112220109

4407-MBA-47Shanawaz Ahmed0001122221213

4507-MBA-48Sharib Humayun0201122221215

4607-MBA-49Shariq Zia Khan000112022109

4707-MBA-50Shashi Kant Singh022100200029

4807-MBA-51Shiveen Ansari000110202129

4907-MBA-52Suraj Nair0221122020214

5007-MBA-53Syed Asad Haider Zaidi2201120200212

5107-MBA-54Syed Mohd. Zaid2021122200214

5207-MBA-55Tanu Ahuja0201122200212

5307-MBA-56Taufique Siddiqui0021122020212

5407-MBA-58Usman Khursheed Ahmad0021120021211

5507-MBA-59Vikas Kumar Gautam0021102201211

5607-MBA-60Waseem Khan002112000129


Semester III (August - Decemeber, 2008)

Course Code & name: MM-3201, Advanced Consumer Behavior. Faculty: Prof. U.M. Amin Month: Nov'08

S.No.Roll No.Lecture No:12345678910T

No. of hours211329

Dates5677e12

Names of the Students

107-MBA-01Aastha Singh200305


307-MBA-03Alok Sharma010304





807-MBA-09Asea Sharaf Qidwai010304


1007-MBA-12Chandan Kumar211329




1407-MBA-16Garima Shah011327

1507-MBA-17Ghyasuddin011024



1807-MBA-20Lalit011024


2007-MBA-22Mazin Khan211329




2407-MBA-27Mohd. Adil201328

2507-MBA-28Mohd. Asif010326






3107-MBA-34Nawab Safraz Azfar211329


3307-MBA-36Nilza Angmo000325


3507-MBA-38Nitin Tyagi011002

3607-MBA-39Om Prakash011002



3907-MBA-42Richa Kapoor001304

4007-MBA-43Safoora Habeeb010001

4107-MBA-44Sana Shakil011305

4207-MBA-45Sana Inam210328



4507-MBA-48Sharib Humayun210328

4607-MBA-49Shariq Zia Khan010304



4907-MBA-52Suraj Nair011327



5207-MBA-55Tanu Ahuja200305




5607-MBA-60Waseem Khan210003

Internal-details


MBA (Full time) III Semester 2008-2009

Advanced Consumer Behavior MM 3201

Details of Internal marks

S. No.NameI TestII TestIII TestTestPresentationAssignmentCl. ParticipationTotal

1Aastha Singh16140573419

2Abbas Ur Rehman18170680418

3Alok Sharma13170673319

4Anil Kumar Meena12140573318

5Anjali Singh11140573419

6Arbab Ashraf13190690419

7Arshan Abbas13140564318

8Asea Sharaf QidwaiT180680317

9Bernei Rangry K10140573217

10Chandan Kumar9.500373417

11Choudhary Umar Farook14170684422

12Devender Kumar0150584219

13Digvinay Narain Sing14100573318

14Garima ShahT140580417

15Ghyasuddin12130484319

16Jeetesh Garbyal15140583218

17Jogender Singh0120483217

18Lalit12130483419

19Mazahir Akhlaque0130484319

20Mazin Khan16.5160690217

21Md. Asadul Haque16140574218

22Mohammad Imteyaz050284216

23Mohammad Saqib11140374216

24Mohd. Adil18140674421

25Mohd. Asif1380464418

26Mohd. Faiz Ahmed15190660315

27Mohd. Hasan Jamee14160584421

28Mohd. Shakeel Anwar1700674320

29Naqshab Jahangir14130564318

30Naushaba Anjum1900684321

31Nawab Safraz AzfarT130480416

32Neeraj Kumar Koli18170673420

33Nilza Angmo16160583319

34Nishat Ahmad Khan1000364215

35Nitin Tyagi14150563418

36Om Prakash1400564217

37Prakash Kumar1890683219

38Prakash Ranjan Singh0180684422

39Richa Kapoor15140583218

40Safoora Habeeb15.5170684220

41Sana Shakil17.5200763420

42Sana Inam16190674421

43Saumya Chandra16150573217

44Shanawaz Ahmed13130474318

45Sharib HumayunT150590418

46Shariq Zia KhanT150590216

47Shashi Kant Singh1200483217

48Shiveen Ansari0160584320

49Suraj Nair11150594422

50Syed Asad Haider Zaidi14150580215

51Syed Mohd. Zaid14140584421

52Tanu Ahuja16150583420

53Taufique Siddiqui18200784322

54Usman Khursheed Ahmad15170663419

55Vikas Kumar Gautam13140583319

56Waseem Khan125.50474217


MBA (Full time) II Semester 2008-2009

Marketing Management CP-205

Case Study - Concept Mapping Matrix

S. No.DescriptionDabur India Ltd.Kadilla Soaps Ltd.Apollo TyresRockwell AutomationsZee Telefilms LimitedPidilite IndustriesScorpioAnnapoorna Dabbawala Co.Easy RechergeEveready BatteriesCadbury's Dairy Milk Chocolateasian PaintsPolar Electrical AppliancesNaukari.com

1Understanding Marketing

2Marketing Strategy

3Marketing Environment

4Marketing Research

5Segmenting, Targeting & Positioning

6Brand Management

7Product

8Services Marketing

9Price

10Distribution

11Promotion

12Advertising

13Sales Management

14Internet Marketing

Internal-01

Centre for Managementt Studies, JMI, New Delhi-110025

MBA (full time) III semester 2008-09

Advanced Consumer Behavior (MBA MM 3201) Internal Marks (Out of 30)

S. No.Roll No.NameMarksMarks (in words)

107-MBA-01Aastha Singh16Twenty three


307-MBA-03Alok Sharma13





807-MBA-09Asea Sharaf QidwaiT


1207-MBA-12Chandan Kumar9.5




1607-MBA-16Garima ShahT

1707-MBA-17Ghyasuddin12



2007-MBA-20Lalit12


2207-MBA-22Mazin Khan16.5




2607-MBA-27Mohd. Adil18

2707-MBA-28Mohd. Asif13






3307-MBA-34Nawab Safraz AzfarT


3507-MBA-36Nilza Angmo16


3707-MBA-38Nitin Tyagi14

3807-MBA-39Om Prakash14



4107-MBA-42Richa Kapoor15

4207-MBA-43Safoora Habeeb15.5

4307-MBA-44Sana Shakil17.5

4407-MBA-45Sana Inam16



4707-MBA-48Sharib HumayunT

4807-MBA-49Shariq Zia KhanT



5107-MBA-52Suraj Nair11



5407-MBA-55Tanu Ahuja16




5807-MBA-60Waseem Khan12

Misc

XY

Sony11.5

Star plus3.8

Zee TV18

Sony15.9

Star plus3.8

Zee TV13.3

Star Plus17.5

Cable13.5

Sony5.5

Zee Cinema5.4

Zee4.6

Urban population 2005318

Net births105

Net migration100

Urban population 2025523

Misc

0

0

0

Market Share of Viewership in 1997

0

0

0



Urban population growth

Gathering information and Scanning the EnvironmentThe size and growth rate of Indias population provides great marketing opportunities.

As per 2001 census, median age of Indian population is 24 years making India a young country where as there is a trend towards an aging population globally.

Marketers need to analyze the markets carefully to find major opportunities due to rising population. Chinese example.


Gathering information and Scanning the EnvironmentMattel markets in China.The headline reads: Hot wheels Performance Tracks Great Varieties,Great Challenges!


Gathering information and Scanning the EnvironmentEconomic Environment Purchasing Power Income Distribution Savings Rate Debt Credit Availability


Gathering information and Scanning the EnvironmentClassification of Income Class1995-19962006-2007All figures in millionSource: The Marketing White book 2003-04, Business World

Income ClassHouseholdsEstimated PopulationHouseholdsEstimated PopulationThe Globals(>10L)1.275.230The Strivers(5-10L)32.518675.5432The seekers(2-5L)54.1312.281.7472The Aspirers(0.9-2L)44253.920.2117The Deprived(

Gathering information and Scanning the EnvironmentSocio-cultural Environment

Culture, traditions, beliefs, attitudes, values and lifestyles of the people constitute the socio-cultural environment.

Social factors influence the products people buy, the prices they are willing to pay and how, where and when people expect to purchase products.

With over 30 languages, over 200 mother tongues and app. 2000 dialects, India is a complex nation of cultures and sub-cultures.


Gathering information and Scanning the EnvironmentDiversity of languages has implications for marketing communications.

A survey conducted by Research International in 2002 indicated significant regional differences in values, attitudes and preferences amongst Indian women.

Based on the shopping habits of women, the study classifies them into five categories.

These are: Liberated youngsters (13%), Modern mums (18%), Behind the times (20%), Rebellious youngsters (22%), and Orthodox mothers (27%)


Gathering information and Scanning the EnvironmentNatural EnvironmentShortage of raw materialsIncreasedenergy costsAnti-pollutionpressuresChanging role ofGovernments


GreenDisk, a company thatProduces high qualityRecycled disks.Gathering information and Scanning the Environment


Gathering information and Scanning the EnvironmentTechnological EnvironmentPace of changeOpportunitiesfor innovationVarying R&D budgetsIncreased regulationof change


Gathering information and Scanning the EnvironmentPolitico-Legal EnvironmentIncrease in business legislationGrowth of specialinterest groups


Recap:

What are the components of a modern marketing information system.What are useful internal records. What is involved with a marketing intelligence system.What are the key methods for tracking and identifying opportunities in the macro environment.What are some important macro environment developments.



MM.03.10

Documents

new delhigathering information

jmi university

accurate information

everyday information

amin month

marketing environment

new delhilearning objectives

marketing white book