MLP StayWell Overview Presentation 12-15

©2015 The StayWell Company, LLC. All rights reserved.

Presented By

Date

©2015 The StayWell Company, LLC. All rights reserved. ©2015 The StayWell Company, LLC. All rights reserved.

Presented By


3xx/xx/xxxxTrusted Health Information from the National Institutes of Health

The free consumer health magazine, NIH MedlinePlus, is created and distributed quarterly in collaboration with the National Library of Medicine (NLM) and the Friends of the National Library of Medicine (FNLM).

NIH MedlinePlus is published in print and on the web, with a minimum print distribution of 236,000 copies. Additional communication materials, as approved by the National Institutes of Health (NIH) and NLM, may “ride along” with the magazines in each poly-bag mailer.The information that is featured in NIH MedlinePlus magazine comes directly from our nation’s best scientists and the world’s leading medical and health research organization, the NIH, and does not accept any advertising.

the magazine


Congressional Mandate

Trusted Health Information from the National Institutes of Health 4xx/xx/xxxx

“One of the fundamental charges to NIH is to facilitate the translation of research findings into practice, both in terms of the care provided by health professionals and behavioral and lifestyle changes by the public. The Committee commends the excellent work NLM does in this regard.

The Committee endorses efforts to launch a new magazine aimed at physician offices and their patients, communicating the latest NIH research findings with authoritative content presented in a user-friendly format.”

FY06 Labor/HHS Appropriations Report


About NIH MedlinePlus Magazine


• Print edition reaches people without Internet access

• Public/private partnership among NIH, NLM, and FNLM

• Free, 32-page, consumer-facing, quarterly

• No advertising

• Translates NIH research results for the public

• Drives readers to www.medlineplus.gov

• Bilingual Spanish/English version

• Also available on line


Capitol Hill Launch, Fall 2006


• Mary Tyler Moore

• Sen. Tom Harkin

• Rep. Ralph Regula

• Dr. Elias Zerhouni

• Dr. Donald Lindberg

• Hon. Paul Rogers


NIH MedlinePlus Salud


• Bilingual magazine

• Launched 2009

• Free to Hispanic health

clinics nationwide;

online around the world

• Partnership of FNLM,

NIH, National Hispanic

Medical Association


Web Versions of Magazines

Trusted Health Information from the National Institutes of Health 8

• Debuted February 2009

• Section 508 compliant

• Articles indexed by MedlinePlus search engine

xx/xx/xxxx


Target Audiences


• Doctors’ offices

• Health science libraries

• Congressional offices

• Federally supported community health centers

• Print and electronic media

• NIH community

• Individual subscriptions (consumers)

• Special-order bulk distribution

• Hospitals

• Professional conferences


Circulation


Minimum of 236,000 magazines (including distribution to 64,000 physician practices), plus single-copy and bulk distribution to all members of Congress, selected federal offices and hospitals, NIH offices, medical libraries, and individual subscriptions.

Expanded circulation through partnership with StayWell, funded by third parties with funder materials poly-bagged with magazines.

Custom Reprint distribution available to institutes and other partners to use in their outreach.



Order Subscription RequestsGrowth of Personal and Bulk


Partnership Support


• Summer 2008 Issue – The Peripheral Arterial Disease

(P.A.D.), Coalition funds 200,000 additional copies

• Summer 2009 Issue – Additional HIV/AIDS funding

provides 100,000+ more copies through AIDS Institute

Grant

• Fall 2009 Issue – The American Diabetes Association

special report and patient resource The Modern Man’s

Guide to Living Well with Diabetes, 150,000+ additional

copies

• March 2010 – The American Diabetes Association

Living with Type 2 Diabetes Bilingual program Guide

Where Do I Begin?, 25,000 additional copies


Partnership Support


• Spring 2011 Issue – Chronic Pain, with Nurse Practitioner

Healthcare Foundation survey for patients and providers,

100,000 additional copies, funded by Endo

• Fall 2011 Issues – Reducing Your Pain: A Patient

Resource Guide, ride-along materials created by the

Nurse Practitioner Healthcare Foundation and StayWell in

response to the Spring 2011 survey, 5,000 additional

copies, funded by Endo

• Winter 2012 Issue – Advancing Clinical Research on Safe

Medicines and Healthy Children, with ride-along materials

by PhRMA on the principles of conduct for clinical trials

and the communication of trial results, 75,000 additional

copies


Partnership Support


• Summer 2012 Issue – Understanding Heart Health, with Nurse

Practitioner Healthcare Foundation, Lowering the Fats in Your

Blood, 30,000 additional copies, funded by Abbott

• Spring 2013 Issue – Understanding Triglycerides, with Mended

Hearts Inc., funded by Amarin

• Summer 2014 Issue – Eye Health and Aging, with Macular

Degeneration Association, funded by Genentech and

Regeneron

• Winter 2014 Issue – Know What AFib Feels Like, with Heart

Rhythm Society, funded by BMS and Pfizer

• Summer 2015 Issue – Your Guide to Adult Vaccinations, with

Association of Black Cardiologists, 10,000 additional copies,

funded by Merck


Current and “Wished-For” Partners


• NIH Institutes

• Other government agencies

• Voluntary health societies

• Pharmaceutical companies

• Businesses

• Foundations

• Educational grants or direct funding via the

FNLM


Magazine Customization


• For Institutes and other partners to use in

their outreach endeavors

• Repurposing of already approved

magazine content

• Creation of new content for the Institute’s

use

• Paid for by the Institute or other partner

• Includes opening letter and messaging

from Institute director

Original Issue

Customized 16-Page

Reprint


Strategic Objectives


• Partner with funding sources having closely aligned

healthcare provider and patient-education goals

• Prioritize distribution based on the greatest need and

effectiveness in reaching physicians and their patients

• Emphasize role in health education of American public


Feedback


“…a high-quality product … available to the public at large, so that families can take the steps necessary to improve their own health. Well done.”

“Our goal is to get this [magazine] in every doctor’s office, every library, every medical place throughout the entire United States, and we’re going to get that job done.”

“…refreshingly matter of fact, and its content is far less trivial than many other health publications.”

Sen. Tom Harkin

Sen. Edward M. Kenney

Washington Post


Example of Success: American Diabetes Association


To amplify the STOP Diabetes message and reach a broad audience of patients and physicians, the November 2009 issue of NIH MedlinePlus magazine was co-endorsed by the ADA and included The Modern Man’s Guide to Living Well with Diabetes booklet, ADA cover treatment, and editorial content showcasing the STOP Diabetes campaign and the seriousness of prevention and treatment.

Editorial content included in the special NIH MedlinePlus issue and developed in collaboration with ADA:•“Facing Diabetes: What You Need to Know” – An easy-to-understand special section that introduced STOP Diabetes and its recommendations for the American public on prevention and treatment•Six personal stories that showed the challenges and possibilities related to diabetes•Front cover featuring the many faces of people affected by diabetes, connecting readers to the importance of the STOP Diabetes campaign


Poly-bagged Components


• A total of 300,000 copies of the NIH MedlinePlus special diabetes issue were distributed to a customized range of primary care physicians, internists, nurse practitioners, physician assistants, and other healthcare professionals.

• All poly-bagged copies of the magazine included The Modern Man’s Guide to Living Well with Diabetes and the invitation to join the STOP DIABETES movement’s national campaign.


Poly-bagged Components


• Clinicians received a letter from ADA with overview of the enclosed resources

• Copy of the clinician report, Did you Know?,” a 4-page men’s health fact sheet for HCPs

• BRC for ordering copies of the Men’s Health” booklet


Results


• Response to the unique combination of NIH MedlinePlus special issue, The Modern Man’s Guide to Living Well with Diabetes, and related ADA components reinforces the value of these resources to help physicians engage their patients.

• Based on the results of this program ADA used NIH MedlinePlus in 2011 to launch their recently diagnosed program, Living with Type 2 Diabetes, and provide HCPs with point-of-diagnosis resource, Where Do I Begin?

• Rapid rate of requests for additional copies indicated content relevance and need for educational materials in the clinical environment.

• The widespread geographic dispersion of physician requests signified the program was effective in reaching physicians and their patients, nationwide.


For More InformationContact: Terri Poindexter Smith

[email protected] 336.408.9191

Business Development Strategist

mailto:[email protected]

MLP StayWell Overview Presentation 12-15

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