Old School vs. New School MLM It’s All Bullshit…Well, Mostly.
Nov 12, 2014
Old School vs. New School MLM
It’s All Bullshit…Well, Mostly.
Before we get started…I want to let you know that this presentation isn’t going to be all
“puppy dogs and rainbows.”
I am going to be completely honest about
some of the never talked about secrets used in marketing
Before we even get into that…
I want to show you that I am a real person.
This is me and my son, Brennan.
My Background
• Started in direct sales/network marketing at 20 years old
• Was $30k in debt with no business by the time I was 22
• Had first 6 Figure year in direct sales at 25• Became 7 Figure Earner at 27• Have studied Human Potential & Marketing
my entire life and have coached thousands
I am going to tell you about some of the psychological tricks
marketers use on you without you even knowing
Things just like these pictures I just showed you with me and my son
It’s all done with a purpose
You trust me a bit more now
I mean, it’s all true.I didn’t rent the kid or anything…
Brennan is actually my son
But seeing a picture of us definitely helps you understand that I am a real person, just like
you.
See…it’s like we’re old friends
And…I want to take some of the mystery out of what it will take for you to build your business.
And the “Old School” vs “New School”
stuff is a classic example
Some of these things I am going to tell you may piss you off
Some of what I tell you may make you feel like crap…for a minute
I just want to be clear that I warned you up front
This Is What They Say
Old School
• Family & Friends• Cold Calling• Home Meetings & Parties• Pitching Everyone• Buying Leads• Telephone
New School
• Capture Pages• Social Media• People Call You• No Selling• No Talking To Prospects
Like almost everything…it’s partially true
It has nothing really to do with these things
What Is It Really?
Old School vs. New School is mainly a marketing campaign
It’s marketing psychology that appeals to people who have struggled to build a business in MLM/direct sales.
It’s designed to appeal to that person within you that wants to believe your lack of success
isn’t your fault
It’s a campaign designed to make you believe that if you just had this _________ (system, tool, product) , you wouldn’t need to work on your skills for marketing and promotions.
It’s designed to get you to buy stuff
And you know what?
It works
People everywhere are buying now to learn “New School”
direct sales strategies
But remember, I said it was partially true.
So what’s the deal, then?
Let’s look back at this slide
This Is What They Say
Old School
• Family & Friends• Cold Calling• Home Meetings & Parties• Pitching Everyone• Buying Leads• Telephone
New School
• Capture Pages• Social Media• People Call You• No Selling• No Talking To Prospects
Essentially, the two schools disagree on the media used to deliver your
message
Old Schoolers say the internet is not duplicable
New Schoolers say that warm market and
word of mouth don’t work
Obviously, both of these statements are total crap
The truth is…it all works
Sometimes
For some people
Could you imagine trying to get Grandma Mabel to set up auto responders and Facebook
campaigns when she doesn’t even know what Facebook is?
I mean, anything is possible…but…
So which is right?
It depends on which is right for you…
Personally, I’ve built 5 figure monthly incomes using all
of these strategies
But my PREFERENCE is to work with systems that educate my prospects before I speak with
them
I prefer businesses that utilize LEVERAGE
So I can spend my time talking to people who are already interested
And guess what?
I have a number of my friends in my business, too
Oh my God!
That’s so “old school!”
Maybe it’s because I grew up in the 80’s. I like some “old school” marketing strategies (like
talking to people) and I still like old school rap
Hip Hop Hooray…Ho…Hey...Ho
Whatever your preference…you still need to work on your skills
You need to improve your communication skills, your marketing skills and your
promotional skills
Otherwise, it doesn’t matter what school you follow
You’re gonna fail
And it won’t be the “systems” fault
So you get to decide what your PREFERENCE is
Which forms of media do you want to focus on?
Whether Old School or New School
You’re going to have systems to follow and a daily method of operation to build your
business
If you don’t…you’re screwed
Once your systems are in place, you need to build relationships, follow up and help people get started
Whether you use technology to do some or all of that for you is up to you
A few years ago I met a guy who decided to start generating leads for his business online
And, he had been one of the good ones offline already…creating teams of thousands of people
But like me, and like you, he had bigger dreams for himself and he wanted to learn how to
market online
After about a year, he got to a point where he had about 100 people a day coming to his website…
all through free marketing strategies
Then he took those basic principles and expanded on
them
Today, just about 4 short years later, his websites get over 100,000 visitors a day
and he is one of the highest paid distributors in the industry
So I started studying what he was doing
It’s not difficult
It just takes a commitment
So I committed to learn and take action
And now I generate leads online everyday for my business
So if your preference is to learn how to market online and use technology to support some of the parts of your business that
usually take up a lot of your time
You should go to the link below this video and learn from this guy like I did
http://workwithkeithobrien.com
Remember I said I decided to commit to learn and take action?
Now it’s YOUR TURN
http://workwithkeithobrien.com
Do you think I used enough red arrows?
http://workwithkeithobrien.com
It’s kind a lot of arrows, right?
But people often get stuck when it comes to taking action towards their
dreams
clcli
Click The Link Below
http://workwithkeithobrien.com