MKT301 Term Paper Ppt

7/23/2019 MKT301 Term Paper Ppt

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RIMA


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MORE FORMORE

MORE FORSAME

SAME FOR

LESS

MORE FORLESS

LESS FORMUCH LESS

Logo needs to be added withanimation


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STAPLE CONVENIMPULSIVE CONV

EMERGENCY CON


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HOMOGENOUS S

HETEROGENOUS


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PRODUCT QUALITY

PRODUCT FEATURES

PRODUCT STYLE AND DESIGN


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SELF SERVICE

CONSUMER AFFLUENCE

COMPANY AND BRAND IMAGE

INNOVATION OPPORTUNITY


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TABASSUM


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DOWN-MARKET STRETCHING

UP-MARKET STRETCHING

TWO-WAY STRETCHING


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SURF EXCEL DETERGENT AVAILABLE IN 3 PACKET SIZES

20gm | 180gm | 500gm

NO BRAND EXTENSION FORSURF EXCEL DETERGENT

RIN POWER WHITEWHEEL POWER WHITE

INTRODUCTION OF VIMDISHWASHER IN ITS HOME-CAR

PRODUCT LINE


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SURF EXCEL IS CLASSIFIED AS TANGIBLE GOOD SINCE IT CAN BE

SEEN, TESTED AND FELT BEFOREPURCHASE

SURF EXCEL HAS SEPARABILITYIT CAN BE DIVIDED IN A NUMB

OF CONVENIENT PACKET SIZE

QUALITY OF SURF EXCEL DOESNOT DEPENDS ON WHO PROVIDES THEM AND WHEN,WHERE AND

HOW

SURF EXCEL CAN BE STORED FOLATER SALE OR USE


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BRAND PORTFOLIO BRAND MIX BRAND LINE

FAMILY BRAND BRAND EXTENSION SUB BRAND

BRANDED VARIANTS LICENCED PRODUCTS BRAND D

LOGOS OF BRANDS NEED TO BE ADDED


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ORAL CARE SKIN CARE

HAIR CARE SKIN CLEANSING

PERSONAL GROOMING

DETERGENT POWDER

DISHWASHING

LOGOS OF BRANDS NEED TO BE ADDED


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Ryvey


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PRICE FIXED PRICE DYNAMIC PRICES

COSTS FIXED PRICES VARIABLE PRICES TOTAL CO


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GOING- RATE PRICING

SEALED-BID PRICING

PRODUCT BUNDLE PRICING


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PRODUCT LINE PRICING

OPTIONAL PRODUCT PRICING

CAPTIVE PRODUCT PRICING

BY-PRODUCT PRICING


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HASIB VY


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HAS COMPETITOR CUT PRICE?

WILL LOWER PRICE NEGATIVEAFFECT OUR MARKET SHARE AND

PROFITS?

CAN/SHOULD EFFECTIVEMEASURES BE TAKEN?

HOLD CUCONTINUCOMPET

R

RAI

IMPRO

INTRODUC


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A PAID FORM OF PRESENTATION OR PROMOTION WITH ID

EARLY TVCs FOCUSED ON REMOVING STAINS RECENT T

A SHORT TERM INCENTIVE TO INCREASE THE SALES OF A

REDUCED PRICES FOR A LIMITED TIME FREE CONTAINER

RELEVANT PEOPLE OF THE COMPANY PERSONALLY SELLI

NOT A TACTIC EMPLOYED BY SURF EXCEL

EMPLOYEES OF THE COMPANY SEEKING OUT POTENTIAL

NOT A TACTIC EMPLOYED BY SURF EXCEL


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MEDIA


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Atik


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THE REAL CUSTOMER

AN EXPERT

THE FIRMS EMPLOYEES


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MKT301 Term Paper Ppt

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