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Apr 13, 2017

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Page 1: Mkt 421 guide real education mkt421guide.com

MKT 421 GUIDE Real Education/mkt421guide.com

Page 2: Mkt 421 guide real education mkt421guide.com

MKT 421 GUIDE Real Education

MKT 421 Entire Course (2 Sets)

FOR MORE CLASSES VISITwww.mkt421guide.com

 This Tutorial contains 2 Different Sets of Papers for all Assignments MKT 421 Week 1 Individual Assignment Favorite Brand Paper (2 Papers)MKT 421 Week 1 Discussion Question 1MKT 421 Week 1 Discussion Question 2

Page 3: Mkt 421 guide real education mkt421guide.com

MKT 421 GUIDE Real Education

MKT 421 Entire Course And Final Guide

FOR MORE CLASSES VISITwww.mkt421guide.com

   MKT 421 Entire Course And Final Guide

Page 4: Mkt 421 guide real education mkt421guide.com

MKT 421 GUIDE Real Education

MKT 421 Final Exam Guide (New)

FOR MORE CLASSES VISITwww.mkt421guide.com

  1. Blending the firm's promotion efforts to convey a complete and consistent message is the goal of: Sales management communications. Integrated promotional marketing.

Page 5: Mkt 421 guide real education mkt421guide.com

MKT 421 GUIDE Real Education

MKT 421 Final Exam Guide 1

FOR MORE CLASSES VISITwww.mkt421guide.com

  1) Which of the following statements best describes the modern view of marketing?

2) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of

Page 6: Mkt 421 guide real education mkt421guide.com

MKT 421 GUIDE Real Education

MKT 421 Final Exam Guide 2

FOR MORE CLASSES VISITwww.mkt421guide.com

  1) According to the text, marketing means:

2) Which of the following statements best describes the modern view of marketing?

Page 7: Mkt 421 guide real education mkt421guide.com

MKT 421 GUIDE Real Education

MKT 421 Final Exam Guide 3

FOR MORE CLASSES VISITwww.mkt421guide.com

  1) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is:

Page 8: Mkt 421 guide real education mkt421guide.com

MKT 421 GUIDE Real Education

MKT 421 Final Exam Guide 4

FOR MORE CLASSES VISITwww.mkt421guide.com

  1) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are

Page 9: Mkt 421 guide real education mkt421guide.com

MKT 421 GUIDE Real Education

MKT 421 Final Exam Guide 5

FOR MORE CLASSES VISITwww.mkt421guide.com

 1) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are

Page 10: Mkt 421 guide real education mkt421guide.com

MKT 421 GUIDE Real Education

MKT 421 Final Exam Guide 6

FOR MORE CLASSES VISITwww.mkt421guide.com

 1) According to the text, marketing means:

2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds

Page 11: Mkt 421 guide real education mkt421guide.com

MKT 421 GUIDE Real Education

MKT 421 Final Exam Guide 7

FOR MORE CLASSES VISITwww.mkt421guide.com

 1) According to the text, marketing means:

2) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of

Page 12: Mkt 421 guide real education mkt421guide.com

MKT 421 GUIDE Real Education

MKT 421 Final Exam Guide 8

FOR MORE CLASSES VISITwww.mkt421guide.com

 1) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are

Page 13: Mkt 421 guide real education mkt421guide.com

MKT 421 GUIDE Real Education

MKT 421 Final Exam Guide 9

FOR MORE CLASSES VISITwww.mkt421guide.com

 1) For Tesla, a new firm that makes an

Page 14: Mkt 421 guide real education mkt421guide.com

MKT 421 GUIDE Real Education

MKT 421 Final Exam Guide 10

FOR MORE CLASSES VISITwww.mkt421guide.com

 1) According to the text, marketing means:

Page 15: Mkt 421 guide real education mkt421guide.com

MKT 421 GUIDE Real Education

MKT 421 Final Exam Guide All 10 Sets

FOR MORE CLASSES VISITwww.mkt421guide.com

 MKT 421 Final Exam Guide 1MKT 421 Final Exam Guide 2MKT 421 Final Exam Guide 3MKT 421 Final Exam Guide 4

Page 16: Mkt 421 guide real education mkt421guide.com

MKT 421 GUIDE Real Education

MKT 421 Week 1 Discussion Question 1

FOR MORE CLASSES VISITwww.mkt421guide.com

 Select an organization with which you are familiar. How does your selected organization use the different components of the marketing mix? How does the marketing mix affect the development of your selected

Page 17: Mkt 421 guide real education mkt421guide.com

MKT 421 GUIDE Real Education

MKT 421 Week 1 Discussion Question 2

FOR MORE CLASSES VISITwww.mkt421guide.com

 Assume you are the newly hired marketing manager of a company. As you spend time with other peer marketing managers, you realize that the company doesn’t place an emphasis on planning within the marketing organization.

Page 18: Mkt 421 guide real education mkt421guide.com

MKT 421 GUIDE Real Education

MKT 421 Week 1 Individual Assignment Defining Marketing

FOR MORE CLASSES VISITwww.mkt421guide.com

Resource: University LibraryWrite a 700- to 1,050-word paper in which you define marketing.

Page 19: Mkt 421 guide real education mkt421guide.com

MKT 421 GUIDE Real Education

MKT 421 Week 1 Individual Assignment Favorite Brand Paper (2 Papers) (New)

FOR MORE CLASSES VISITwww.mkt421guide.com

 This tutorial contains 2 different papersWrite a 750- to 1,000-word paper in which you identify your favorite brand and explain why it is your favorite. In the paper you should do the following:

Page 20: Mkt 421 guide real education mkt421guide.com

MKT 421 GUIDE Real Education

MKT 421 Week 2 Discussion Question 1

FOR MORE CLASSES VISITwww.mkt421guide.com

 What is marketing research? How has the Internet affected marketing research? As a part of your answer, address time, cost, approaches, and validity. Why is marketing research important to developing marketing strategy?

Page 21: Mkt 421 guide real education mkt421guide.com

MKT 421 GUIDE Real Education

MKT 421 Week 2 Discussion Question 2

FOR MORE CLASSES VISITwww.mkt421guide.com

 What is competitive intelligence? What is the importance of competitive intelligence and analysis in modern-day marketing?

Page 22: Mkt 421 guide real education mkt421guide.com

MKT 421 GUIDE Real Education

MKT 421 Week 2 Individual Assignment Marketing Mix

FOR MORE CLASSES VISITwww.mkt421guide.com

 Resources: University Library, InternetWrite a 1,400- to 1,750-word paper in which you describe theelements of the marketing mix (product, place, price, andpromotion). In addition, select an organization with which you are

Page 23: Mkt 421 guide real education mkt421guide.com

MKT 421 GUIDE Real Education

MKT 421 Week 2 Individual Assignment Marketing Mix Presentation (2 PPT)

FOR MORE CLASSES VISITwww.mkt421guide.com

 This Tutorial contains 2 Different PPT Select a company currently experiencing marketing changes.

Page 24: Mkt 421 guide real education mkt421guide.com

MKT 421 GUIDE Real Education

MKT 421 Week 2 Individual Assignment Personal Branding Plan Paper (2 Papers)

FOR MORE CLASSES VISITwww.mkt421guide.com

 This Tutorial contains 2 Different Papers Write a 750- to 1000-word paper that does the following:

Page 25: Mkt 421 guide real education mkt421guide.com

MKT 421 GUIDE Real Education

MKT 421 Week 2 Team Assignment Marketing Plan Phase 1

FOR MORE CLASSES VISITwww.mkt421guide.com

 Resources: University Library, InternetCreate a new product or service for an existing organization. Thisproduct or service will be the basis for your Marketing PlanPaper. Obtain your instructor’s approval of your product or

Page 26: Mkt 421 guide real education mkt421guide.com

MKT 421 GUIDE Real Education

MKT 421 Week 3 Discussion Question 1

FOR MORE CLASSES VISITwww.mkt421guide.com

  Select a product with which you are familiar. What stage is your selected product at in the product life cycle? Provide rationale for your answer. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?

Page 27: Mkt 421 guide real education mkt421guide.com

MKT 421 GUIDE Real Education

MKT 421 Week 3 Discussion Question 2

FOR MORE CLASSES VISITwww.mkt421guide.com

  Select a product or service. Then select three different organizations that provide your selected product or service and compare the prices associated with your selected product or service.

Page 28: Mkt 421 guide real education mkt421guide.com

MKT 421 GUIDE Real Education

MKT 421 Week 3 Individual Assignment Marketing Research Paper

FOR MORE CLASSES VISITwww.mkt421guide.com

  Resources: University Library, Kudler Fine Foods VirtualOrganizationUse the Virtual Organization link on the student website to

Page 29: Mkt 421 guide real education mkt421guide.com

MKT 421 GUIDE Real Education

MKT 421 Week 3 Individual Assignment Perceptual Map Presentation (2 Sets) (New)

FOR MORE CLASSES VISITwww.mkt421guide.com

 This tutorial contains 2 different papersReview "perceptual mapping" located on the Week 2 ERR page. Review the example perceptual map in Exhibit 4-14 in Ch. 4 of Basic Marketing.

Page 30: Mkt 421 guide real education mkt421guide.com

MKT 421 GUIDE Real Education

MKT 421 Week 3 Team Assignment Marketing Plan Phase 2

FOR MORE CLASSES VISITwww.mkt421guide.com

  Resources: University Library, InternetUse the product or service you selected for your Marketing Plan:Phase I Paper.Write a 1,400- to 1,750-word paper in which you address thefollowing:

Page 31: Mkt 421 guide real education mkt421guide.com

MKT 421 GUIDE Real Education

MKT 421 Week 3 Team Assignment Strategy and Positioning Paper (2 Papers) (New)

FOR MORE CLASSES VISITwww.mkt421guide.com

  This tutorial contains 2 different papersSelect a new product or service that will be launched by either an existing organization or one you will create. This product or service will serve as

Page 32: Mkt 421 guide real education mkt421guide.com

MKT 421 GUIDE Real Education

MKT 421 Week 4 Discussion Question 1

FOR MORE CLASSES VISITwww.mkt421guide.com

  What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels?

Page 33: Mkt 421 guide real education mkt421guide.com

MKT 421 GUIDE Real Education

MKT 421 Week 4 Discussion Question 2

FOR MORE CLASSES VISITwww.mkt421guide.com

  What are the similarities and differences between promotional push strategies and promotional pull strategies? What is an example of a situation in which an organization would use a push strategy? What is an example of a situation in which an organization would use a pull strategy?

Page 34: Mkt 421 guide real education mkt421guide.com

MKT 421 GUIDE Real Education

MKT 421 Week 4 Individual Assignment Blue Ocean Strategy Paper (2 Papers)

FOR MORE CLASSES VISITwww.mkt421guide.com

  This Tutorial contains 2 Different Papers Write a 750- to 1,000-word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move.

Page 35: Mkt 421 guide real education mkt421guide.com

MKT 421 GUIDE Real Education

MKT 421 Week 4 Individual Assignment Using Perceptual Maps in Marketing Simulation

FOR MORE CLASSES VISITwww.mkt421guide.com

  Resources: Using Perceptual Maps in Marketing simulationComplete the simulation, Using Perceptual Maps in Marketing,located on the student website.

Page 36: Mkt 421 guide real education mkt421guide.com

MKT 421 GUIDE Real Education

MKT 421 Week 4 Team Assignment Marketing Plan Phase 3

FOR MORE CLASSES VISITwww.mkt421guide.com

  Resources: University Library, InternetUse the product or service you selected for your Marketing Plan:Phase I Paper.

Page 38: Mkt 421 guide real education mkt421guide.com

MKT 421 GUIDE Real Education

MKT 421 Week 5 Discussion Question 1

FOR MORE CLASSES VISITwww.mkt421guide.com

  Florida's Department of Citrus and a coalition of consumer groups have launched an attack on your company for deceptive marketing because your company markets its SunShine drink as fruit juice even though the drink contains less than 5% fruit juice. Marketing SunShine drink as a fruit juice leads parents to believe that they are purchasing a healthy juice for their

Page 39: Mkt 421 guide real education mkt421guide.com

MKT 421 GUIDE Real Education

MKT 421 Week 5 Discussion Question 2

FOR MORE CLASSES VISITwww.mkt421guide.com

  You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China. What are some environmental factors that you will need to consider in marketing your coffee in China? Which of one of these factors would have the largest effect on the company’s marketing strategy? Explain why.

Page 40: Mkt 421 guide real education mkt421guide.com

MKT 421 GUIDE Real Education

MKT 421 Week 5 Individual Assignment Environmental Factors

FOR MORE CLASSES VISITwww.mkt421guide.com

  Resources: University Library, InternetSelect an organization with which you are familiar that conductsboth domestic and global marketing.

Page 41: Mkt 421 guide real education mkt421guide.com

MKT 421 GUIDE Real Education

MKT 421 Week 5 Individual Assignment Map the Supply Chain Paper (2 Sets) (New

) FOR MORE CLASSES VISITwww.mkt421guide.com

 This tutorial contains two sets of PaperSelect an industry.

Page 42: Mkt 421 guide real education mkt421guide.com

MKT 421 GUIDE Real Education

MKT 421 Week 5 Team Assignment Final Marketing Plan and Presentation (2 sets) (NEW

) FOR MORE CLASSES VISITwww.mkt421guide.com

 This tutorial contains two sets of Paper and PresentationCombine your Strategy and Positioning and Product, Pricing, and Channels papers along with your promotional strategy into a single Marketing Plan.

Page 43: Mkt 421 guide real education mkt421guide.com

MKT 421 GUIDE Real Education

MKT 421 Week 5 Team Assignment Marketing Plan Final Paper and Presentation

FOR MORE CLASSES VISITwww.mkt421guide.com

  Resources: University Library, InternetUse the Marketing Plan Outline listed on the student websit

Page 44: Mkt 421 guide real education mkt421guide.com

MKT 421 GUIDE Real Education